Swinnerton Cycles

The world's largest bike maker since 1972. From Tour de France stage winners to the new Revolt gravel range and trail taming Maestro suspension.

Slow down, faster. Shimano's new 2.2mm-thick stainless steel rotors deliver longer brake life, more power, better bite and increased modulation. More control. Full stop.

The final showdown has arrived! Stage 21 takes the peloton from Thoiry on a 133 km flat route to the iconic cobblestones of the Paris Champs-Élysées.

After weeks of brutal mountain climbs and grueling time trials, this final sprint is the ultimate prestige for the fast men of the peloton.

Seeing the riders power over the Parisian pavé reminds us why we love this sport.

Let the Tour inspire your next ride.

Stage 20 is here, and it is a true alpine monster.

The peloton faces a punishing 170.9 km route from Le Bourg d'Oisans, culminating in the legendary summit finish atop Alpe d'Huez. With its iconic 21 hairpin bends and brutal gradients, this Queen stage will test pacing, grit, and endurance to the absolute limit.

Who is your money on today?

Stage 19 brings the ultimate test for the peloton with a short, explosive 127.9 km mountain route from Gap to the iconic Alpe d'Huez.

Raced flat-out right from the start, this stage compresses all the drama into cycling's most legendary 21 hairpins.

It’s a day where sustainable climbing power and VO2 max intervals pay off.

The high Alps begin in earnest with Stage 18.

Covering a brutal 185.2 km from Voiron, the riders face nearly 4,000 meters of climbing before tackling the legendary summit finish at Orcières-Merlette.

This is where the true climbers test their limits and Grand Tour dreams are made.

Whether you are pacing yourself up local climbs or putting in the training miles this weekend, managing your pacing is everything.

Who is your pick to take the glory today?

Just like the Shimano Neutral Service teams at the Tour de France, our Shimano Service Centres service all bike brands, not just Shimano.

Whether you ride Shimano, SRAM, Campagnolo or anything in between, our expert mechanics are here to keep you rolling.

Stage 17 of the Tour de France is a classic transitional test. Covering 174.7 km from Chambéry to Voiron, this flat stage is anything but simple.

With rolling early climbs in the regional parks sapping the riders' legs, it builds a perfect platform for a fierce breakaway or a heavily reduced bunch sprint in the finale.

After the second rest day, Stage 16 of the Tour de France brings the race's only individual time trial, testing the riders along the stunning shores of Lake Geneva.

This rolling 26.1 km route from Évian-les-Bains to Thonon-les-Bains demands precision, pacing, and power deep into the third week.

Watching the pros push their aero setups to the limit is pure inspiration for our own local training rides.

How do you approach pacing your solo efforts?

Stage 15 is here, and it is a brutal one.

Travelling 183.9 km from Champagnole straight into a grueling mountain showdown, culminating in a fierce summit finish atop the severe Plateau de Solaison.

With relentless climbs testing the pure climbers, today's stage is all about power-to-weight and mental grit. It is an inspiration to look at our own training goals and push through the toughest local ascents.

Who are you backing for the yellow jersey on this mountain test?