SWC Fitness

SWC Fitness SWC Fitness - Fitter, Faster, Stronger, Better 💪🏼❤️🔥 Strength & conditioning, old school circuit training.
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Become fitter, faster, stronger, more confident - the SWC way!

Super Sunday motivation:Everyone has a before picture, you've seen coach Charlottes transformation, and here is mine 💪🏼 ...
13/09/2026

Super Sunday motivation:

Everyone has a before picture, you've seen coach Charlottes transformation, and here is mine 💪🏼

I think people look at me sometimes and think "it's alright for him, nothing to him". Well you're right but I had to work bloody hard for it.

I've never really had a weight issue, I had a fat issue (yes you read that right). Weight and fat are totally different things.

When this first picture was taken I had stopped kickboxing, I was doing nothing after years of Sunday league footy and that training and then kickboxing. My weight didn't really go up much but my body fat percentage did ⚖️ my muscle mass reduced which meant my metabolism slowed down. So while the scales might not change significantly, body composition does.

I needed a new challenge and so I started circuit training... the same style class you are about to do 👏🏼 and I worked on my nutrition, eating better not less in fact eating more.

The result was me feeling fitter faster and stronger, weight went down a little but my body fat dropped from 24% to at my lowest 7% ⬇️

So when people want to question me because they don't see me train I can happily put them right. I've been there done it and would never give a client a class an exercise or circuit I've not done myself.

Hope this helps motivate someone, much love SWC the OG ❤️👊🏼

At SWC Fitness we never shy away from talking about Mental Heath.Today is world su***de prevention day, it’s a question ...
10/09/2026

At SWC Fitness we never shy away from talking about Mental Heath.

Today is world su***de prevention day, it’s a question nobody should have to ask but what if by asking it, we save someone’s life.

I’ve lost 2 good friends to su***de, I also found my neighbour. I don’t know if that makes me a bad friend but I tried to be there for them, just like I try to be here for everyone.

I beat myself up when I think about them, could I have done more? Should I have asked the question? One thing I never asked is “are you suicidal?” The thought never crossed my mind. I’d get the usual… “I’m just fed up and having a bad time, but I’m ok”. I guess my point is, know the warning signs, ask the question and be there to listen.

Those friends left without saying goodbye to their families, their children, their friends, I can’t even begin to imagine being in that much pain that you see it as the only way out, the only way to be free from it.

I only hope they have found their peace.

Please be kind, we never know what someone is truly going through and please ask the question because if they do admit it then maybe you can get the help and prevent it.

WE ARE ALWAYS HERE FOR YOU!
❤️🙏🌎

It’s been quite a week this last week, the end of the school holidays. The gym has been as busy as ever, with new starte...
06/09/2026

It’s been quite a week this last week, the end of the school holidays. The gym has been as busy as ever, with new starters joining the amazing SWC community too… and in the midst of it all, I forgot the Gyms Anniversary 😱

It’s been 7 years since I opened the doors to this SWC Fitness centre. From where it all started in a squash court 12 years ago to where we are now will always be my favourite achievement🙌🏼

I could say so many things, we’ve all achieved so much, the business has grown into something incredible, our community continues to expand, we’ve held so many amazing events, helped our local community in so many ways, and created something irreplaceable.

A gym that is like a home, and it’s nothing without sharing it with the right people.

These photos are just a few of the many amazing moments along the way.

So here’s to you. Much love to the best fitness family around ❤️🌎

These lot are made of tough stuff 💪🏼 just look at them 👊🏼 last night we trialled a new class. The SWC dozen 🤪 12 exercis...
18/08/2026

These lot are made of tough stuff 💪🏼 just look at them 👊🏼 last night we trialled a new class. The SWC dozen 🤪 12 exercises, 12 runs, and a bloody good challenge. Our 7am class are on it now 🙌🏼

We practice what we preach, there’s nothing we’d make you do in that gym that we can’t do ourselves, little boss jumped in too to give it a go too🔥 and what a cracker it was.

There’s no class, event or challenge that we’d put on that we thought you lot wouldn’t be able to do. No challenge too big for our team and last night proved that. Everyone grafted to work through the session, 36 minutes with no breaks, just pure graft, effort, great energy… and a side of sweat😆

We want to keep introducing new classes, have fun with exercise and find invigorating ways to mix things up… and we love to keep you guys on your toes.

Want to give this one a go? Don’t doubt it, DO IT!!! There’s nothing you cannot do 👊🏼❤️

Mental health Matters 💙 The sun comes up on yet another beautiful day, the sun shines, the shutters up, what more can we...
12/08/2026

Mental health Matters 💙

The sun comes up on yet another beautiful day, the sun shines, the shutters up, what more can we ask for 💪🏼

Take a positive outlook on life, find things to be grateful for. If you don’t like something, change it, if you can’t change it, change how you think about it. You can’t have a positive life with a negative attitude.

If you can find a little joy in each day - celebrate it, the big wins, the small wins, the little steps forward, the tiny achievements and the big ones too. A positive mind will give you power over your circumstances, instead of your circumstances having power over your mind.

Everyone matters to us at SWC Fitness, we are always here to listen and we always want to brighten your day.

Get yourself in, suns up, shutters open💪🏼☀️

Let’s talk non scale victories 🏆 We’ve still been getting amazing updates from our fantastic 6 weekers with their contin...
31/07/2026

Let’s talk non scale victories 🏆

We’ve still been getting amazing updates from our fantastic 6 weekers with their continued progress, including this incredible non scale victory. How amazing is that💪🏼

The scales aren’t the be all and end all, and actually, they’re probably my least favourite way to monitor progress. Why? Because a lot of the time that number determines people’s mood, makes them sad, and affects how they see themselves and their progress. I’m more interested in how do you feel? Do you feel like your body composition is changing? Did that workout make you feel happier? Are your clothes fitting better? Are you eating a healthier diet?

That’s why we love seeing photos like these 🩳 and continuing to get feedback from our previous Evolvers 💪🏼 When we do these courses, we don’t want a “6 weeks let’s cut everything out be miserable but look slightly more shredded” and then we’re done. What we aim for is to guide you towards a long term lifestyle changes. It’s not a diet, not shredded for summer then back to the old ways for winter, not starving yourselves to get results that no one would be able to sustain. Nothing is off limits, we won’t tell you there’s anything you can’t have. It’s all about balance. It’s about making small changes, implementing healthy habits and UNDERSTANDING our nutrition better.

Want more information, let us know 👏🏼

“I want to go on holiday but I don’t want to ruin my progress” so how do we stay on track on holiday? It’s inevitable is...
19/07/2026

“I want to go on holiday but I don’t want to ruin my progress” so how do we stay on track on holiday?

It’s inevitable isn’t it? That things will come up, occasions will be planned and holidays will be booked. So how do we avoid the throw it all away and “f**k it” mentality?

Well let us tell you!! One week on holiday will not ruin your progress, you’ve worked hard for months, 7 days won’t undo that.

➡️ Keep the routine!! We’ve been away for a week, and whilst here OF COURSE we’re not eating as we would when we’re at home. Routine is different, alarms aren’t set and exercise isn’t the same. BUT, we try to keep some sort of routine. We’ve walked after breakfast each day, we’ve eaten at similar times, it’s not identical but it keeps us on track.

➡️ Have some sort of focus with nutrition. And no, we’re not saying don’t have the ice cream, the cooked breakfast, the cocktails or the lays by the pool side. But don’t fall into the “I’m on holiday so this doesn’t count” trap. Think about WHAT you’re putting on your plate, protein first, some sort of veg/fruit, carbs after. Helps you to avoid the plate full of beige that’ll leave you feeling bloated after. Enjoy the treat, but there’s no need to overdo it.

➡️ plan a bit of exercise. It doesn’t have to be an hours HIIT or a 10 mile run, but some sort of movement (between the much needed switch off lying by the poolside reading a book) is a great way to break up the day but also to get a bit of physical activity in. Charls ran a few times (early morning before the intense heat), we’ve used the gym because we want to NOT because we have to!!! And kept our daily steps up to enjoy the local surroundings. Ultimately, you need to be able to have the break from exercise but going from active to sedentary can leave you feeling a little sluggish.

➡️ ignore the scales when you’re home. The scales will fluctuate, it’s inevitable, so don’t jump straight on it when you’re home. You’ve likely eaten more carbs, more salt, been on a plane etc which all lead to water retention. Jump back into routine, normal exercise, normal food, the scales will settle and it’s likely that it won’t be what you think. Most importantly when you’re home don’t restrict, there’s no need to make yourself miserable or earn it back. That all or nothing mindset will get you no where.

We’re home tomorrow, and can’t wait to be back with you all🙌🏼

Take a look at some of the phenomenal results from our latest 6 week programme. An 80lb loss between them💪🏼 We opened up...
17/07/2026

Take a look at some of the phenomenal results from our latest 6 week programme. An 80lb loss between them💪🏼 We opened up 10 places for the course this time and were blown away by the enquiries we had. We limit numbers to ensure we can give our everything to you guys. We want you to achieve your goals just as much as you do! This team all wanted different things, set different goals and achieved their own incredible outcomes.

We’re passionate, educational and supportive and we want to help you understand, learn and grown, not just for the time you’re working with us, but for the rest of your days following this.

Our courses involve personalised training programmes, a personal training session each week, a challenging but fun group session each week with only those from the course - these are our favourite, the team work, group banter and top effort is incredible to see. We also have a group chat with everyone taking part in the programme for group support and idea sharing. We provide SMARTER goal setting, weekly food diary reviews, 24/7 access to 2 coaches for any questions you may have. And recipe hand outs - meal planning ideas for breakfast, lunch, dinner and snacks - we won’t tell you what to eat, that isn’t you making sustainable changes, but we will help to educate and guide you on how to make those changes.

If this sounds like something for you, let us know! We’ve got high interest in our next course which will be later on in the year and we already can’t wait to get going 😍🙌🏼

Say hello to Carlyn!! 👋 Carlyn came to have a chat with us when we announced we would be starting another 6 week program...
15/07/2026

Say hello to Carlyn!! 👋 Carlyn came to have a chat with us when we announced we would be starting another 6 week programme. On the build up to her wedding she wanted something that was going to help to keep her focused, improve her strength and help her to tone up prior to her big day💒 we discussed everything we’d provide, what she wanted to achieve and the plan going forward with the course. She decided to join us for the programme and we’re so glad she did😍

Well Carlyn, take a bow, you were amazing. Embracing all the information we provided her with, eating more and fuelling better, and training with intent with our encouragement to get the results she set out to achieve.

People never believe us when we say you can eat more and actually lose weight but regular eating, a good routine, healthy and balanced nutrition done CONSISTENTLY, is exactly what we mean by this. Not eating well for a week, not all or nothing with exercise, but consistently having better habits, better routines and better planning around physical activity and fuel.

Carlyn knows this, has learnt this and now has everything she needs to keep going with this. Not a quick fix, not a 6 weeks and we’re done. We work together with our clients for long term changes and life balance, now and always.

We want to take the chance to wish Carlyn and Dave a very happy wedding day. We know you’ll walk down the aisle with confidence, and will both look amazing on your big day.

Want to make some sustainable changes, feel better, gain confidence and build strength? Get messaging us!! We’ve got more programmes up and coming but also offer specific programmes for nutrition, small group sessions, one to one training and more!! Got a question? We’ve got the answer 💪🏼

SWC is the place to be 🙌🏼

And that’s a wrap on our phenomenal 6 Week Summer Special ✅ This team have been absolutely incredible, we’ve loved every...
11/07/2026

And that’s a wrap on our phenomenal 6 Week Summer Special ✅

This team have been absolutely incredible, we’ve loved every minute of working with them all.

6 weeks of graft, 6 weeks of locking in with nutrition, 6 weeks of forming habits that will last a lifetime. Watching these lot pushing themselves, working hard and reaping the benefits is exactly why we do what we do. It’s been amazing to work alongside you guys.

They’ve had some fantastic results, losing 80lbs between them, but not only this, they’ve gained more strength, stamina and long term healthy and sustainable habits too 🔥

Thank you all for putting your trust in us, for working so hard and for being an absolute dream team.

If you want more information on our 6 and 8 week programmes, drop us a message ✉️ we will be running this course again later on in the year and we’re already excited to kick start another programme 💪🏼

Future proof your self by improving your health 👏🏼🔥

Much love team 👊🏼❤️

Address

Unit 25 Emerald Way
Stone
ST150SR

Opening Hours

Monday 9am - 10:30am
5:30pm - 8pm
Tuesday 7am - 12:45pm
5:30pm - 5pm
Wednesday 6am - 10:30am
5:30pm - 6:30pm
Thursday 7am - 10:30am
5:30pm - 8pm
Friday 6am - 10:30am
6pm - 8:15pm
Saturday 9:30am - 10:30am
Sunday 9:30am - 10:30am

Telephone

07807006239

Website

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