The Bicycle Rooms

The Bicycle Rooms

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Bicycle and Ebike sales and maintenance in Stratford Upon Avon. Qualified staff, pro workshop. Gears, brakes and wheels all catered for. Custom builds.

Located in Stratford Upon Avon with free parking, The Bicycle Rooms is the one stop shop for all your cycle repair needs. Whether it's a quick puncture repair, a service for your trusty commuter or a full race prep on your road bike, our qualified and experienced team are here to help. Full or part services available. In addition to our workshop facility, we also stock a great range of parts and a

Photos from The Bicycle Rooms's post 10/08/2026

Scott addict TDF edition 💛
With custom SCR PERFORMANCE COACHING AND COMPONENTS wheels handbuilt in store to colour match the frame 😍
Bike is now ready for Chris Hoys charity cycle event in September, with the owner Jeff participating for Prostate Cancer UK




Sir Chris Hoy
Prostate Cancer UK
SCOTT Sports UK
SCR PERFORMANCE COACHING AND COMPONENTS
VITTORIA UK

07/07/2026

HUGE SALE NOW ON!
The entire Haibike electric bike range is now 25% off! with plenty of UK stock available this is a great opportunity to grab a bargain, all fitted with Bosch motor systems, currently the cheapest Bosch system E-bikes in the country. These are a more high end option to our Raleigh’s starting at £2199 with performance line motor and 600WH battery 🔋
Link in bio to website
Other models available on request
CYCLE TO WORK SCHEMES accepted.
01789414466
[email protected]





08/06/2026
Photos from The Bicycle Rooms's post 31/05/2026

Another dream build completed and ready to hit the trails.

This custom Scott Spark XL was built from the frame up with performance in mind, featuring Rotor carbon cranks paired with a power meter for precise training and race-day data, an e*thirteen dropper post for maximum versatility on technical terrain, and a SRAM AXS wireless groupset delivering flawless shifting every ride.

A lightweight, capable machine designed to climb efficiently, descend confidently, and tackle everything in between.

Every custom build is tailored to the rider’s needs, riding style, and goals—because no two riders are the same.

Looking for your own custom MTB build? Drop us a message and let’s make it happen.




Photos from The Bicycle Rooms's post 31/05/2026

Built to perform. Built to fit.

This stunning custom-built Lapierre Xelius XL has just rolled out of the workshop, finished with Shimano Ultegra Di2 electronic shifting and a set of SCR Stealth 50mm carbon wheels, complete with custom gunmetal hubs perfectly matched to the frame’s paintwork.

Every detail was chosen to create a bike that’s not only fast and responsive but uniquely tailored to its rider. To complete the package, we carried out a full personal bike fit, ensuring maximum comfort, efficiency and performance from day one.

No off-the-shelf compromises. Just a bike built around the rider.

Thinking about your own dream build? Get in touch and let’s create something special.

14/05/2026

Who needs brake pads when you have pistons… right?…. Seriously though this could’ve ended very badly for the rider of this bike, great time to get your bike serviced in time for the warm sunny weather!

Photos from The Bicycle Rooms's post 14/05/2026

⚡️ NOW IN STOCK ⚡️
The Falcon Liberty Low Step Electric Hybrid Bike has arrived in store — and it’s only £999 🚴‍♀️🔥

Comfortable, stylish, and powered to make every ride effortless. Whether it’s your daily commute or weekend adventure, this e-bike is ready to roll 🌿🔋

Grab yours before they’re gone 👀

RideElectric HybridBike CyclingLife CommuterBike NewArrival BikeLove ElectricHybrid RideMore WeekendRides Only999

05/05/2026





Photos from The Bicycle Rooms's post 05/05/2026

A one-off build for a one-of-a-kind rider.
There’s only one Tommy Pruett—so this gravel setup had to match the energy.

Scott Scale gravel frame
SRAM Force AXS groupset with T-Type derailleur
SCR 45mm carbon gravel wheelset
Schwalbe G-One Speed tyres (2.35)
Rotor power crankset
Flared carbon drop bars
8.5kg build with pedals
Built different. Ready for anything. 🚴‍♂️






Photos from The Bicycle Rooms's post 05/05/2026

Scott Scale gravel custom build 🔧
Rotor UNO groupset
Drop bar conversion for that clean gravel feel
SCR 45mm carbon wheels (30mm internal)
Rotor Kapic carbon cranks + power meter
ISM saddle
PRO carbon seatpost
Vittoria Terreno 2.4” tyres
C-Bear ceramic BB
11–46T cassette

Built for speed, dialled for the rough stuff 🚴‍♂️


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Address


Unit 14 & 15 Western Road
Stratford-Upon-Avon
CV370AH

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 10am - 4pm