Pickering's bikes

Pickering's bikes Book here: https://pickeringsbikes.co.uk/booking-from/
Shop and workshop in Woodville, near Ashby de la Zouch, Swadlincote and Burton-on-Trent.
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We sell high quality bikes, parts and accessories, and service, repair and restore your bikes.

Hi to new followers, and a familiar wave to loyal customers and friends πŸ‘‹We're Tom and Dave - father and son, and both e...
16/09/2026

Hi to new followers, and a familiar wave to loyal customers and friends πŸ‘‹

We're Tom and Dave - father and son, and both engineers, which explains a lot about how particular we are with a bike on the stand.

Tom's the one usually elbow-deep in a repair or a service, solving problems and customising bikes to perfectly suit their rider.
Dave's happiest building wheels, eying up new lines to stock or off out on a gravel bike somewhere miles from a road.

We started this whole thing out of the garage years ago - the first job we ever did paid us in b**r πŸ˜‚πŸΊ

From there it was a market stall in Ashby, then eight years in a little shop in Measham, and now we're in Woodville with a bit more room - more space for servicing, more parts on the shelf, more bikes and accessories in stock so you're not waiting weeks for anything you need.

Our goal's never changed though - get people cycling, whatever they ride, whatever their budget, whatever their ability. That's it. That's the whole business plan, really.

Not businessmen, not salesmen.
Bike-lovers, engineers, problem solvers.

So call in and meet us, give our page a follow if you haven't already and let us know what's stopping you from getting out on 2 wheels πŸ‘‡

VOTING HAS CLOSED AND COUNTING IS COMPLETE!!!NUMBER 8 - with a slight colour change - more blue than purple.A second des...
15/09/2026

VOTING HAS CLOSED AND COUNTING IS COMPLETE!!!
NUMBER 8 - with a slight colour change - more blue than purple.
A second design is in the pipeline too.
Thanks everyone who has voted on Facebook and Instagram, and those who have voted in person and given ideas for changes and alternatives.
If you are keen on making a pre-order it will greatly help us to ensure we order the right range of sizes. For RRCC kit owners, the sizing is about the same (arms are not as tight though).

14/09/2026

Every bike that comes through our doors is different. So are you. 🚲

We don't believe in one-size-fits-all servicing. Before we touch a single bolt, we sit down with your bike and really look at it - how you ride, what you need, what's been niggling at you. There's a few things we'll always check and resolve, but our real job is making your bike feel like yours again.

πŸ“ Book in with us today, link in bio.

Hi all - every once in a while we get some Pickering's bikes custom jerseys made. IT'S THAT TIME AGAIN!! This time we ar...
09/09/2026

Hi all - every once in a while we get some Pickering's bikes custom jerseys made. IT'S THAT TIME AGAIN!! This time we are going to ask the people to decide on the design. Take a look and vote in the comments or by message for 2 designs that you like. One will then be made into a light-weight long sleeve jersey, and the second will be made into a mid-weight long sleeve jersey.
If you have any great design ideas of your own or changes that you think would be good then also comment / message.
The jerseys will be for sale in the shop in Woodville. Price to be confirmed, but very reasonable (no profit). I will judge sizes by who comments????
We do have a limited number of samples at the shop if you want to try them on.

BIKE OF THE WEEK! This one previously had drop road bars and double chainrings with a front derailleur.Our customer didn...
09/09/2026

BIKE OF THE WEEK!

This one previously had drop road bars and double chainrings with a front derailleur.
Our customer didn't feel in control riding on gravel with the narrow drop bars, and was struggling changing gear between the front chainrings. So we installed flat bars and converted the gears to a 1x system, which has just one chainring.

She also asked for a bit of bling to make the bike feel more like hers, we're always happy to oblige. Your bike is a very personal thing, and we want you to love it. We'll help make it both feel and look perfect for you.

She's really happy with the changes - we think it looks fantastic, but more importantly, she can now ride those gravel tracks with confidence.

What small tweak would help you love your bike?

07/09/2026

We've got a great selection of jackets, jerseys and bib trousers In stock right now. These easily pack away to be pulled out when the temperature drops.
Dressing for the right weather makes a huge difference to how much you enjoy the ride!
Call in and try on - we think you'll love this range as much as we dom

04/09/2026

"Choose a job you love and you'll never work a day in your life"

We'll never take it for granted that our passion is our employment 🚲

It's not just the bikes we love being involved in, it's the whole cycling community.

Thank you for letting us do what we love, every single day. πŸ™

Thank you so much for the lovely review, Bev! ⭐We're so pleased you're happy with the gear adjustment and handlebar twea...
03/09/2026

Thank you so much for the lovely review, Bev! ⭐

We're so pleased you're happy with the gear adjustment and handlebar tweaks - and delighted to hear we're now your regular bike shop!

Thanks again for taking the time to leave such kind words - reviews like this really do make our day. πŸ™Œ

Here's a few photos from our recent visit to Mercian Cycles  in Little Eaton! They hosted a Festival of Steel, organised...
01/09/2026

Here's a few photos from our recent visit to Mercian Cycles in Little Eaton!

They hosted a Festival of Steel, organised by Belper Cycling Club, and we took part in the Jeff Bowler 50km ride around the hills of Derbyshire - great fun, but hard going on those hills! πŸ’ͺ

Belper Cycling Club and Mercian made everyone feel extremely welcome and looked after us so well throughout the day.

A brilliant day out with a truly legendary brand - Thanks for having us! 🚲

31/08/2026

A friendly reminder that we are closed today.
Enjoy those Bank Holiday rides!
See you tomorrow!

Address

Unit 12A, Viking Business Centre, Woodville
Swadlincote
DE117EH

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 8:30am - 6pm
Friday 10am - 5:30pm
Saturday 10am - 3pm

Telephone

+447458304859

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