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Coach at BaseLine | Strength, Discipline, Leadership for High-Performing Men

At BaseLine, I coach driven men - founders, executives, and leaders - who refuse to settle for mediocrity.

Choose your people carefully 🔨🔨🔨
22/10/2026

Choose your people carefully 🔨🔨🔨

MONDAY MAÑANA.Mañana. Spanish for tomorrow.“I’ll start tomorrow.” “I’ll get back on track next week.” “I’ll join the gym...
19/10/2026

MONDAY MAÑANA.

Mañana. Spanish for tomorrow.

“I’ll start tomorrow.”

“I’ll get back on track next week.”

“I’ll join the gym in January.”

“I’ll sort my nutrition out when life settles down.”

“I’ll do it when I have more time.”

Sound familiar?

The problem with mañana is that tomorrow always feels like a good time to start.

Until tomorrow becomes next week.

Next week becomes next month.

And before you know it, another year has passed.

You don't need a perfect time.

You need to stop waiting for one.

Life will always be busy.

You'll always have excuses available.

You'll never have everything perfectly lined up.

The people who make progress aren't the ones who have it all figured out.

They're the ones who take action anyway.

Train when you don't feel like it.

Make a better food choice.

Get out for a walk.

Do the thing you've been putting off.

It doesn't have to be perfect.

It just has to be done.

Being a strong example isn't about what you plan to do.

It's about what you actually do.

NO ZERO WEEKS. How many times have you got to Sunday and realised the week has just disappeared? Training got pushed bac...
18/10/2026

NO ZERO WEEKS.

How many times have you got to Sunday and realised the week has just disappeared?

Training got pushed back, then never happened.

Steps dropped off.

Nutrition went to s**t.

You kept telling yourself you'd get back on track tomorrow.

Then another week passes and before you know it, your 'New Year New you' is now rolling into another year.  Again.

You don't need to smash every session.

You don't need a perfect diet.

You don't need to be operating at 100% every single day.

But you do need to do something.

A couple of gym sessions.

A walk when you'd normally sit on the couch.

Getting your steps in.

Preparing a few decent meals.

Doing 20 minutes instead of doing nothing.

Something is always better than nothing.

The goal isn't perfection.

It's consistency.

Life will get busy.

Work will get stressful.

Motivation will come and go.

Don't let that turn into a week of doing absolutely nothing.

Set the minimum.

Hit the minimum.

Keep moving forward.

No zero weeks.

Coaching isn’t about having all the answers.It’s about asking the right questions.It’s not about telling someone what to...
15/10/2026

Coaching isn’t about having all the answers.

It’s about asking the right questions.

It’s not about telling someone what to do.

It’s helping them believe they can do it.

It’s more than sets, reps and macros.

It’s problem solving.

It’s teaching.

It’s building confidence where there was doubt.

Coaching isn’t a title.

It’s not what’s printed on your shirt or in your bio.

It’s what you do every day.

For the people who trust you to lead them.

Shout out to Daniel who has dropped around 6 stone since February (Pics April-Now)Daniel initially started working with ...
13/10/2026

Shout out to Daniel who has dropped around 6 stone since February (Pics April-Now)

Daniel initially started working with me in February to help rehab his knee after rupturing his ACL, PCL and MCL at BJJ.

Since then his progress has been incredible and he is back on the mats without surgery đź’Ş

No secret to his progress.

Training.
Managing calories.
Being more active.
Consistency.

It works for almost every person almost every time.

Well done mate 👏

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Troon

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