11/08/2026
Someone replied to my story saying:
âThis is why being lean will never be my goalâŚI canât resist foodâ
I completely understand why people feel that way.
I love food too.
But somewhere along the line weâve been taught that getting lean means saying no all of the time.
No cake,
No meals out,
No holidays,
No desserts.
I donât feel thatâs a sustainable way to live.
My goal as a coach isnât to help people become better at resisting food.
Itâs to help them build habits where the food they enjoy alongside their goals.
A lean physique doesnât require a miserable lifestyle.
Because fitness should improve your life, not consume it.
07/08/2026
Firstly, a PT shouldnât be prescribing a meal plan.
But, if coaching was just telling people to move more and eat less, Google would have replaced PTâs years ago or even now Chat GPT.
Most people know vegetables are good for them,
They know protein is important,
They know exercise is healthy.
The difficult part isnât knowing.
Itâs knowing what to do when:
⢠Youâre running late,
⢠Youâre on holiday,
⢠Youâre eating out,
⢠Youâve had a stressful day,
⢠Youâre exhausted.
Thatâs what coaching isâŚ
Not giving people answers.
But, helping them build the confidence to make supportive decisions when life doesnât go to plan.
05/08/2026
A big misconception in fitness is that people who achieve their goals are more motivated.
Theyâre not.
They have systems.
They have routines.
They have habits that carry them through the days motivation disappears.
Motivation gets you started.
Your habits keep you going.
Thatâs why I donât coach people to rely on motivation.
I coach them to build a lifestyle that still works on:
⢠Busy work days
⢠Holidays
⢠Low energy days
⢠Winter evenings
⢠Stressful weeks
Because, motivation comes and goes.
Your habits are what move you forward.
03/08/2026
I took a double take when I stood on the scales after my holiday.
+3.35kg
An old version of me would have immediately thought:
âIâve ruined my progressâ
But, I stopped and looked at the week I just had.
I climbed 2 mountains,
Walked over 72,000 steps,
Ate more because I was genuinely hungry,
Enjoyed coffee on the mountains,
Had an Indian to celebrate getting home,
Had another Indian with my friends to celebrate their new home.
My body wasnât telling me Iâd gained 3.35kg of fat.
It was telling me I had a pretty heavy week and was still recovering.
So, I did exactly what I encourage my clients to do.
I didnât punish myself,
I didnât skip meals,
I didnât add extra cardio.
I just went back to my normal routine.
The weight has already started coming back down.
Sometimes being consistent looks boring.
And thatâs exactly why it works.
đđťââď¸ What is one thing youâve learned about the scales that you wish youâd known sooner?
03/08/2026
Underfuelling is something I see and discuss a lot.
People do what theyâre toldâŚ
Eat less. Move more.
Burning the most energy while consuming the least energy is worn like a badge of honour.
âI only had a banana before my runâ
âI didnât eat before my gym session/classâ
âIâve only eaten 1,500 calories todayâ
âIâm trying not to eat back what I burnedâ
They wonder why:
⢠Theyâre constantly hungry.
⢠Recover poorly.
⢠Training feels hard.
⢠They get sick and injured more often.
⢠They think about food all day.
⢠They overeat Friday to Sunday.
⢠They start again on Monday.
More training doesnât always mean eating less.
If youâre asking your body to do more, it needs more fuel to support it.
Food isnât the enemy of progress.
Itâs one of the things that makes progress possible.
03/08/2026
Something I hear a lot is:
âIâve ruined it over the weekendâ
Usually because they:
⢠Went out for a meal
⢠Had a takeaway
⢠Enjoyed a birthday
⢠Missed a gym session
⢠Drank a few beers
Then they restart on Monday.
In most cases, the problem isnât the weekend.
Itâs believing youâve âfailedâ, throwing away the whole week and waiting until Monday to âbe goodâ again.
Progress isnât built upon perfection.
Itâs built by consistency. By returning to your normal routineâŚagain and again.
One meal wonât make your progress.
One weekend wonât ruin your progress.
The next normal meal is where progress continues.
03/08/2026
Something I ask clients is:
âApart from the scalesâŚhow do we know this is working?â
Because if your weight is the only thing changing, are you actually becoming healthier?
These are some of the things I monitor alongside bodyweight:
⢠Sleep duration & quality
⢠Resting heart rate
⢠VO2 max and fitness
⢠Daily movement
As well as:
⢠Energy levels throughout the day
⢠Gym performance
⢠Running performance
⢠Relationship with food
⢠Mood
⢠Recovery
Bodyweight can matter.
But itâs only one piece of the puzzle.
Iâd rather help people become healthier than simply help them become lighter.
03/08/2026
I try not to use the phrase âcheat mealâ and I encourage my friends and my clients to do the same.
Not because itâs offensive or bad
But, I donât feel itâs particularly helpful.
Iâve seen people feel guilty for enjoying food.
They feel like theyâve âfailedâ.
They feel like they need to skip their next meal.
They feel like they need to redeem themselves.
All because they âcheatedâ.
Iâd much rather someone enjoy a mealâŚ
enjoy a dessertâŚ
or enjoy a snackâŚ
âŚand then carry on with their normal routine.
No punishment.
Not earning it back.
No guilt.
Just the next normal meal.
Because food doesnât require punishment.
It doesnât need to be earned.
It doesnât have a moral value.
Itâs just food.
25/07/2026
Cape Town Marathon 2027 đżđŚđââď¸
On 23rd May 2027, Iâll be running my first marathon, my first Marathon abroad and my first World Marathon Major.
2027 is also the first year that Cape Town is hosting an Abbott World Marathon Major, making it Africaâs first World Major Marathon!
2027 is the year I turn 25âŚSo why not kick off my 1/4 life crisis with a race 6,000 miles away đ¤Ł
Supporting Macmillan Cancer Support felt like the right charity for this journey and Iâd be incredibly grateful for any support, whether thatâs donating or simply sharing the fundraiser.
Iâll add the fundraising link to the âCTM â27â Highlight on my Instagram profile. If youâd prefer, drop me a DM and Iâll happily send you the link.
I also still have the support group from my 100km Race to the Stones in 2024.
If youâd like to follow the journey, watch the training unfold and be a part of my cheer squad on race day, comment âGo Jack!â and Iâll add you!
Finally, Iâll be taking on this challenge alongside my running co-pilot, ď˝ď˝
âď¸ Who Iâm looking forward to sharing countless miles, long runs and probably a fair amount of suffering with over the winter and into spring.
Thanks for reading! Hereâs to my next adventure! đżđŚđ
Snap Fitness Warminster
22/07/2026
14 lbs weight loss is amazingâŚbut it isnât the thing Iâm most proud of.
When people see coaching - especially results and testimonials, they expect dramatic before and after pictures.
While 14lbs weight loss is something to celebrate, the scale only tells you a small part of the story.
Over 12 weeks, this client experienced:
âď¸ An improvement in their sleep habits. Going from sleeping until early afternoon to getting up early consistently and doing things that bring them joy
âď¸ Building confidence within the gym to train independently with intention, rather than feeling lost and just doing the machines with no structure.
âď¸ Changing the way they viewed weight loss. Shifting from something they felt they had to do to being on a journey they genuinely want to be on
The piece of feedback that really stood out to me was:
âYouâve helped me see that going to the gym and losing weight isnât a punishment for my past mistakes, itâs a journey to a new beginningâ
That meant so much more to me than any number on the scale.
Because my goal isnât just to help people just lose weight.
My passion is to help people build healthier relationships with food, training and themselves, so they can continue making progress after coaching ends.
If youâre thinking about getting started but youâre unsure where to start, drop me a DM. Iâm always happy to chat đ¤