Expert advice from keen road cyclists and carefully selected products clearly presented. Everything for your road cycling needs from beginner to elite.
700 is a Road Bike specific store based in Windsor, Berkshire. It is a departure from the traditional bike shop. We specialise in the fitting, sale and servicing of Road, Triathlon, TT and Gravel bikes and associated clothing, components and accessories. We supply bikes from some of the greatest names in the business including 3T, Basso, Bianchi, Cannondale, Cinelli, Colnago, Giant, Litespeed, Liv
Operating as usual
Got a ?
Never want to service your headset again?
Obviously - Who needs the hassle?!
We have the solution : @ceramicspeed OHD headset bearing with SLT Solid Lubrication Technology. Maintenance free. Guaranteed for life.
And yeah - they’re available for other bikes too 😉
A pure Italian race machine 🇮🇹
Basso Diamanté SV -
Lightening fast, precise & agile, it is also versatile & demanding of attention. Worth checking out in store!
Espresso. Black no sugar, the way nature intended. How do you take yours? Happy Sunday!
Limited stock now available of the Cannondale Topstone Aluminium; versatile & capable, for anything from commuting to epic adventures!
Premium bike care developed by Pinarello for the Dogma.
Most Bike Care products for less resistance, greater running efficiency and best performance, suitable for all bikes. Available in store & online. @pinarello_official
There’s still time!
Limited stock, shop NOW! 👇🏻
Train smarter! LAST CHANCE to secure Wahoo products before price increases on 1 April, no joke!
Available in store & online, limited stock!
The Cannondale Synapse, the most complete model yet!
A versatile, comfortable, all-around, up-for-anything, pure road machine. In store now 🔥
Lo and behold (and finally!)
Enter POWRLINK ZERO - the first power meter offering from Wahoo Speedplay.
Link to the store in the bio👆🏻
A good reason to check your cables regularly!
They might look OK, but this happens frequently! Don’t ruin your fondo, race or epic adventure, stay ahead of the curve!
Need time in the workshop? Book via the link in the bio 👆🏻
Another dream ride leaves the stables.
A Colnago C64 Blue Matt carbon/gloss Shimano Ultegra 12 speed
Campagnolo shamal carbon wheel set with Colnago carbon bar and stem cockpit
Refined, yet spritely & always classy, the C64 from Colnago is the latest in the C-series, it remains a masterpiece
Looking for easy speed on your ride? Ceramicspeed OSPW with its oversize pulley wheels, reduces drag on the chain. Premium ceramic bearings are ultra low friction and combined these elements serve to save you power👌🏻
A bitter sweet new bike day for Aid. This striking Sarto Asola complete with 12 speed Campagnolo Record & Shamal wheels should go some way to make up for the loss of his original Sarto, that got totalled on a car roof rack! And not by him!😬😣🙈
The most complete Cannondale Synapse EVER.
In store now 🔥🔥
The alternative LBD. Little Black Dogma.
For those taking to the lanes in style on the weekend, or wanting to perform their best on race day!
The all-round master that is the Pinarello Dogma F12 Disc
NOW available in limited number complete with Ultegra groupset and Most Carbon wheels.
Another stunning Sarto ASOLA PLUS Premium Custom Carbon bike in the making.
Ideally suited to climbing courtesy of its incredible low weight, yet the ride is confident and asured. A clever balance that will reward riders as much on the descent as on the climb.
All Sarto frames are fully customisable - from carbon lay-up, tube thickness, headtube diameter, bottom bracket standard, to custom geometry. These can be adjusted according to your specific wants and needs and are available at no additional cost.
The only option that commands a premium is paint and this is only for fully customised, complex designs and finishes.
As standard your custom frame will be finished to your colour and design requirements with bottle cages, handlebar, stem and seat post included in that design and without additional charge, save for conditions as outlined above.
Introducing NEW KOO LTD Edition DEMOS : Strade Bianche.
@koo_world are an official partner to the Monument race of the white roads.
DUST grade graphic & contrast enhancing Sienna Red lens, the Limited Edition Strade Bianche KOO DEMO glasses are a nod to the Italian Classic.
Designed with impeccable style & uncompromising performance, they’re one for the collection.
We build dream bikes.
Still one of our most sought after custom bike builds.
@pinarello_uk The DOGMA F represents The Art of Balance.
Pinarello and INEOS share the same belief that the Dogma needs to be a bike that is as much valid for windy, fast, flat stages as it is for gruelling mountainous terrain and queen stages. With significant revisions and improvement over the F12, the new Dogma F is the perfect balance of aero, stiffness, and weight, allowing INEOS to maintain competitiveness in the Peloton.
It is a bike designed to win.
Available in both Rim and Disc models that have been designed independently to assure optimisation of both, the Dogma F is for everyone.
Reminiscing a stunning Alpine route, Nice to Geneva unsupported in 2018, with the full spectrum of weather, mechanicals and emotions to boot. Only to be survived in the company of great friends. Does riding your bike get any better?!
With these same guys, we’re now planning our 2022 expedition through the Dolomites, Venice - Milan, again unsupported. It’s gonna get emotional!
This is perhaps the only way to get me motivated right now. Already overweight & likely carrying another 6kg in kit, it’s time to shed some kgs. I am ALL in!
We’d love to hear your greatest cycling memories or post lockdown plans.
Drop us a comment 👇🏻
When choosing cycling kit, we love to see comfort & style in equal measure.
Now in store, DMT cycling shoes - Performance, comfort, lightness & endurance 🙌🏻
NEW 700 Gradient Aquazero Long Sleeve Thermal Cycling Jersey, with the Brand refresh now in store.
This thermal cycling jersey will keep you warm and protected against the unpredictable winter weather.
As always, impressive quality & design @santinicustomuk 👌🏻
If you’ve spent some time in store, you’ll know Jeandre is partial to an adventure. This was his most recent excursion
It's been a long old year and decided to push my boundaries. After putting some skinnier tyres on Sophia Danenberg, the ever trustworthy Curve GMX, three litres of water and a few bags filled with food to boot I set off at midnight on Friday.
Heading north over Oxford, through the Chilterns and Cotswolds into Bath to refill supplies I was unpleasantly surprised by the number of +20% gradients I encountered but all part of the adventure.
Into Frome and a quick coffee at Pronto Bikes around 12h30 and 240km down. The last 160km (or 100 miles as the folks here would say) were a slog but with rain approaching it was time to put my head down and head through Salisbury and Winchester.
At 300km my one GPS decided it had enough of the day and died unexpectedly, luckily the back-up one got me home.
Goal was 400km in 24 hours, got home 402km in 20h18mins
We’d love to hear of your memorable cycling adventures in the comments👇🏻 Tag us in your stories!
Out of sight. Out of mind.
The elements of your bike that you can’t see are the elements that count!
It’s easy to forget that these hidden parts accumulate water and dirt and like gradually gaining weight, it’s often not until someone you haven’t seen in a while says ‘damn!’ - that you might notice. And by then the damage might be done!
For the most part and as a minimum, we recommend stripping your bike annually to pay these critical areas some attention - in order to keep your machine performing optimally and minimising the risk of greater damage.
When did you last give your treasured ride some TLC?
Valentine’s Day is round the corner and the workshop is taking bookings : go on, show it you care and don’t forget to lube 😉
Are you ready for the weekend?
Head up, riding with no agenda but the fun of it 🤙🏻
Bōken, custom brand titanium gravel frames @7hundreduk
Devil in the detail 👌🏻
This is George’s impeccably specified Colnago C64 Disc.
George has a wealth of cycling experience and likes things just so - he openly admitted to being “anal” about this build and every aspect was a considered decision.
Chapeau too, it’s a quintessential Italian build. Group set and wheels are Campagnolo Suoer Record and BORA WTO Ultra and the bike is finished with Italian boots from Vittoria, Colnago cockpit, cages and bottles and a Fizik 00 saddle. In fact, the only non Italian aspect are the Time Carbon / Ceramic pedals. But that’s easily forgiven!
Strap in. Curve ball.
It’s ok not to be ok.
Over the last 2 Covid years many of us have had to deal with a changing psychological landscape.
The pressures of isolation and the removal of social interactions - or just a simple change in the comfort of routine - have created additional stresses for many.
As has been evident in our trade, countless people have turned to the bike as a way to exercise and release that angst.
Speaking personally - things have been very different as an ‘essential’ retailer. While those of us in these jobs have had the benefit of a normal-ish routine and continued interactions (albeit vastly different in tone for the most part) - additional demand coupled with scarcity of supply has created an intense working environment and - sadly for me at least - less time and motivation to ride.
The increased work pressures, a slide out of cycling coupled with bouts of illness / poxy Covid in the limited down time, have led to a level of fatigue and malaise I thought I was previously stoic enough to bat away.
I’m not. No one is. Neither should we have to be.
With key staff taking a well earned and long overdue holiday, some regular shop hours and the motivation of a new Gravel whip, I am managing to get some (slow) miles in on the commute.
I have mentioned before the catharsis I find in riding and the perspective it often brings. I now recognise it too for what it is to me : therapy.
Those who have ridden club rides with me in the past may have been left wanting for convo - this at least, explains that! I’m talking; but to myself. Squaring myself away mentally.
So my point is this. If someone asks how you are - take a breath and answer honestly. It will freak a few out but have the conversation - even if it’s brief.
Failing that, ride your bike without agenda and let your mind settle..
Hell, if you want to talk to me - pop in for a chat.
Be good to yourselves.
Happy Thursday 👊🏼🧠🦾
700 is a road and gravel bike store based in Windsor, Berkshire. It is a departure from the traditional bike shop. We specialise in the fitting, sale and servicing of Road, Gravel, Triathlon and TT bikes and associated clothing, components and accessories. We supply bikes from some of the greatest names in the business including 3T, Bianchi, Cannondale, Cinelli, Colnago, Giant, Litespeed. Liv, MOOTS Titanium, Passoni, Pinarello, Sarto and Nevi Titanium. Whatever your discipline or level we are here to help you get the most from your riding.
Bikes are our passion and building your next machine, regardless of how you enjoy the sport, is our absolute pleasure. Our honest approach is dedicated to getting you on the right bike, with the best kit for your budget and requirements.
We offer Bike Fit for all bike sales and as a stand-alone service to optimise your performance and minimise the risk of injury, to keep you cycling better, for longer.
As well as our regular hours, we offer a ‘By Appointment’ option - for a more dedicated approach to your Bike Fit, build and cycling needs and invite you to contact us to pre-book your personal appointment. With no other distractions you can enjoy a focused approach to your specific requirements and 100% attentiveness.
700 offer Interest Free credit and participate in the Cycle to Work Scheme.
Our workshop facilities and CYTEC accredited mechanics are on hand to deal with your servicing, maintenance and build requirements.
|Tuesday||9am - 6pm|
|Wednesday||9am - 6pm|
|Thursday||9am - 6pm|
|Friday||9am - 6pm|
|Saturday||9am - 6pm|
Cycle Tool Rolls, Bar Rolls and Wallets - Handmade in Windsor England. Custom sizing available. FREE local delivery within 10 miles - by bike of course.
A community-focused bike hub based at The Swan, Clewer with the objective of increasing the accessibility of cycling in and around Windsor. Pop down to The Swan between 12-1pm on a Saturday or Sunday for access to tools and a friendly WCH member.
Bodge It Bike Repairs your friendly and local bicycle mechanic with years of expirience and knowledge
Independent, knowledgeable bike retailer based in Windsor, Berkshire.