The Lure Box

The Lure Box epitomises passion for predator fishing, with a keen focus on some of Europe's top class brands. Some may go as far as to say we are THE #1.

We pride ourselves on a service that is unrivalled. Take a minute to think back to 2014, happier times in some ways right? BUT, not in the UK lure fishing world, as it was VERY hard back then to find any decent quality lure fishing gear at good prices locally! Shipping from abroad was expensive and we were in the dark a bit as to what was really going on outside the UK, as social media was not as

evolved and YouTube was not commonplace as a fishing resource! As I've lure fished since I was a little kid, I struggled with this and knew it needed to change, I could see the UK market was ready to embrace that change. The idea was to import in some good quality niche products from Europe, USA and Asia making them readily available right here on UK shores. But, we didn't just want a piece of the pie, we wanted to make our own pie! Since 2015, when The Lure Box opened to the public, we have been doing just that, as we continue to lead the evolution in UK lure fishing. Much has changed since 2014, no more so than the UK fishing scene and the world of ecommerce and I'm grateful to be a part of this evolution. The Lure Box has established itself as one of the leading, specialist suppliers of fine quality lure fishing equipment from around the world to around the world. With the massive support from our valued customers, our shipping partners, a highly efficient online shop and a great team of top UK anglers, we've built a reputation for top quality customer service at affordable prices. More recently having opened our doors to the physical shop in Woking, we have enjoyed welcoming customers in by appointment only and have become known as the local, friendly and approachable lure shop offering sound advice, and a one on one customer service like no other. It has been a real privilege making lure fishing more accessible to so many anglers of all ages and walks of life and the team and me sharing all our own experience, which between the 8 of us is over 120 years cumulatively. There have been ups and downs on our journey, but the general trend has been very much up as we continue to grow and improve our awesome product range and services. So how did it all start? Picture this, end of January, 2015 my mate and I are perch fishing on a local reservoir, as the gently falling snow flakes settle on the gunwales of our hire boat and the random ice plates forming on the surface as the whether goes from really cold to... even colder! We are blanking really well and freezing in the process, with our will fading much faster than the snow flakes fall then my buddy says; "I'm thinking of starting my own lure shop." I perk up instantly and reply "Cool, me too...". Fast forward a couple months to April 2015, The Lure Box is born. There has been some adversity along the way, including a partnership break up, a global pandemic and Brexit, in which The Lure Box has not only survived, but thrived and we plan to do so for many years to come!

13/05/2025

I finally managed to collect all the Leech glasses and other products on Pre Order and busy packing them. Apologies to anyone who's awaiting a Pre Order, should be with you soon.

05/05/2025

Putting my feet up for the last time, reminiscing on the last 10 years witha Bud Light. Thanks again for the support over this period. I've had some great times, made some great friends and had some good laughs.

02/05/2025

Thanks for the help today from some of the touch rugby crew. Some carried stuff, some supervised, one bossed me about, one brought dry wors, most brought beers, but most of all they brought me the moral support I needed on a hard day! Legends all of them. And of course Joe who's always been there for me the last couple years. I just wish they'd take their rubbish with them! 😆

02/05/2025

The van's ready to go! I'm a sucker as still processing orders, as the less I have to put in here the better so grab at 60% off whilst you can: https://www.thelurebox.co.uk/

01/05/2025

The website will still be live for a couple of days, but the shop is now closed. You can still get 60% off everything whilst stocks last here:

https://www.thelurebox.co.uk/

30/04/2025

FINAL clearance deal, 60% off EVERYTHING remaining in store! Today is the last day I'm in the shop, so please fill your boots as we have got lots still to pack away!

Fill your boots: https://www.thelurebox.co.uk/

28/04/2025

I'm selling my wading boots as ordered the wrong size, they're Size 9.5 - 10 UK size, 44-45 Eu. They retailed for £109.99, but looking for about £55 + Postagee. They're good boots and brand new as you'll see. Please email me with any interest. [email protected]

28/04/2025

I'm going through stock of Wiggle Tails, Dragon Tails and Wave Tails since my printer just packed in! JUST what I need now!!! Keep an eye out as I adjust stock.

https://www.thelurebox.co.uk/

25/04/2025

In addition to clearing out stock, I've been selling off some of my own gear as have WAY too much.

I have a number of rods here that are used but in tip top condition. I'll put a list together, but if you see anything you're interested in, email me with your offer. [email protected]

25/04/2025

Less than a week to try clear remaining stock before the door closes. In addition to 50% off everything, we've reduced prices on loads of products, grab them while you can.. please!

Take a look at what we have left: https://www.thelurebox.co.uk/

I'll be in the shop tomorrow/Saturday 26th and maybe Sunday by appointment if anyone wants to pop in and grab some bargains.

23/04/2025

For years I've collaborated with my mate Chris who owns the awesome brand, Fishin Addict and lives just around the corner. We have a few of his products left in stock at 50% off along with everything else. Some great lures, many of which are great from the growing LRF market.

Buy them here: https://www.thelurebox.co.uk/collections/fishin-addict

Many more available here: https://fishinaddict.com/?srsltid=AfmBOoo0pG14jrdgIja5QaMEgRveQIejI7pRQUKL6YoEXzjsON_HUclc

Our latest collaboration was the Tungsten & Terminal Project. We looked at a number of products from various manufacturers and chose the cream of the crop. As a lot of our tungsten and terminal tackle is sold out. You can get the same stuff from

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Location

Woking

Contact the business

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Telephone

+447444549411

Website

https://www.thelurebox.co.uk/

Address

102 Lower Guildford Road, Lansbury Business Estate
Woking
GU212EP

Opening Hours

Monday	10:30am - 5pm
Tuesday	10:30am - 5pm
Thursday	10:30am - 5pm
Friday	10:30am - 5pm