16/08/2026
15+ years condensed into 17 slides.
Where I started, what shaped me, and what’s made me the coach I am today.
A lot has been boxed off in my 31 years, but the story is still being written 👊
03/08/2026
High Performance Reset is officially open.
Over the last few months I’ve rebuilt, refined and expanded every part of the programme.
It’s built for experienced trainees who have put years into the gym but feel like progress has slowed, despite continuing to work hard.
This isn’t another generic training plan.
It’s a complete reset of your training, nutrition, recovery and long term progression, built around proven methods and applied to your physiology, lifestyle and goals.
I’m only opening 5 places for this intake.
2 have already been filled.
That leaves 3 places remaining.
Applications close on Friday, or sooner if those places are taken.
After this intake, I’ll be closing enrolment for a little while and just focusing on current clients and those on this current intake.
If you’ve been stuck at the same level for months, or even years, this is your opportunity to change that.
Message “RESET” or apply through the link in my bio.
I look forward to working with the next three 🫡
29/07/2026
When you see progress pictures like these, your brain does one thing.
It finds a reason why you can’t get the same results.
Different genetics. Different situation. Different time. Different something.
Here’s what actually separates these individuals from everyone else.
Nothing.
Their results came from research proven methods. Solid foundational science. Basic physiology that cannot be argued with.
The methods don’t change between individuals. The foundation stays the same. As the majority of physiology, doesn’t actually differ very much between individuals.
What can change however, is how we fit it around your life.
That’s why you see so many different people here.
Different ages. Different training history. Different schedules.
Same science. Different application.
This is what the Reset does.
Takes irrefutable principles and builds them specifically for where you actually are.
If your goal is to optimise your physique and do it the right way with health and longevity in mind, then you fit into the category of everyone in these pictures.
And I’m incredibly confident ninety nine percent of people would transform their physiology with these basics.
Because they’re not guesses.
They’re rooted in foundational sports science and tested thousands of times over.
All it needs is a conversation to see how these methods would fit around you and your life.
And just to give you a heads up, after this intake, we’re tightening our criteria for who we work with.
So this may be your last opportunity to get onboarded if you don’t fall within the we will be look for work with in future.
The High Performance Reset opens Friday. With the deadline one week later.
Message RESET to secure your spot early.
27/07/2026
There is a trend with the people we’ve worked with.
The basics didn’t work anymore.
They were training consistently, eating well and thought their recovery was locked in too.
But they plateaued.
Most coaches will just do MORE. Add more volume. More intensity. More strange supplements. More of what already stopped working.
We identified exactly where advanced clients get stuck and created a system to break through it.
It’s not about doing more of the same.
It’s about doing different.
Evidence backed. Results driven. No guesswork.
The standard approach stops working when you’ve already done that for years.
That’s where most people get lost.
Clients who’ve been stuck for months see shifts within weeks.
Not because they’re doing more.
Because they’re finally doing what actually works.
The methods we implemented to get these individuals results, I’ve packaged up to deliver that foundation of progression in three phases.
That’s what people need.
New proven methods. No more guesswork or outdated methods that no longer work for anyone who’s already passed the noob gains stage.
Well done to every single individual in this carousel.
These results didn’t happen by accident.
They happened because each person in here decided they weren’t done improving and wanted to find better ways of doing things.
Want to be next?
Well I’m relaunching the updated Reset this week with a capped intake. 1, maybe 2 spaces have already gone.
DM me the word RESET to know more.
22/07/2026
My physique wasn’t built by training harder or doing more than anyone else.
It was built by training SMARTER.
That was the only way that worked for me and my genetics.
Whilst most are doing 12 sets for chest. I’m doing 8.
Just with better exercise selection, exercise order and training frequency to get more out of it.
Whilst most use outdated dieting methods.
I leaned on already proven methods to optimise satiety, nutrition timings and overall enjoyment due to flexibility.
Whilst most are waiting for poor recovery to become a limitation.
I was proactive in understanding how to influence the nervous system and optimise sleep to never let recovery limit me.
I’ve found out first hand it’s not about simply doing more or trying harder.
As everyone is already doing that.
It’s about doing better.
And getting smarter with the approach.
Across all 4 pillars of training, nutrition, recovery and the periodisation that links it all together with logic across the year.
The issue I had, was spending years figuring out that simply trying “harder” and more doesn’t work eventually.
And definitely doesn’t produce an advanced physique.
Wishing I’d found the smarter ways earlier to have made better use of the time I can’t get back.
If you want to continue progressing toward a truly advanced physique, but skip the bit that wastes your time
Keep your eyes peeled as I’ve made something that solves that.
Or DM me RESET if you want to find out more before it launches.