IPSEM Squared

23/10/2026

Sometimes a project is stuck not because the work is wrong, but because of who is talking to whom. Watch it on our LinkedIn page:https://www.linkedin.com/feed/update/urn:li:activity:7519217516951543808

Sometimes a project isn't stuck because the work is wrong, but because of who is talking to whom. Emily shares the approach that has kept approvals moving across several agencies she has worked with.

22/10/2026

Join us today to understand how planning and delivering your events can become easier.

Today, 3pm BST: The Planning and Information Gap in International Event Delivery.

Last chance to join: https://luma.com/v141gryc

Brought to you by Major Events International, supported by IPSEM Squared. Every major event involves at multiple organisations trying to coordinate around the…

21/10/2026

When the deck says global campaign but the budget sits in the local market, who really gets the final say? Emily explains on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7518502969911504896

When the deck says "global campaign" but the budget sits in the local market, who really gets the final say? Emily on why budget ownership changes the whole approval conversation.

21/10/2026

When information goes missing between organisations, who notices first? Rarely the people who could have fixed it.

Join us for the free session on The Planning and Information Gap in International Event Delivery.

Join us tomorrow to understand more by registering here: https://luma.com/v141gryc

Brought to you by Major Events International, supported by IPSEM Squared. Every major event involves at multiple organisations trying to coordinate around the…

19/10/2026

Host city. Organising committee. Federation.

Same event, same goal, multiple partners, multiple versions of the plan.

If you’ve worked across those lines, this Thursday’s briefing is for you.

Join us on 22 October, by registering here: https://luma.com/v141gryc

Brought to you by Major Events International, supported by IPSEM Squared. Every major event involves at multiple organisations trying to coordinate around the…

16/10/2026

Missed requirements, different information, rework, late decisions, unclear decision-making

None appear in the event budget, but someone always pays for them

One event. Multiple organisations. Multiple versions of the truth.

Where does the gap come from? How do you remove it?

If you are a host city, an event organiser, a federation or a rightsholder, join us on 22 October.

Register: https://luma.com/v141gryc

Brought to you by Major Events International, supported by IPSEM Squared. Every major event involves at multiple organisations trying to coordinate around the…

14/10/2026

Sponsoring a team doesn’t automatically get your technology into the stadium. Rene explains why a deal can only deliver the rights your partner controls.

Read the full article: https://www.ipsemsquared.com/post/what-a-naming-rights-deal-is-actually-for

12/10/2026

How many times a day does your team copy something from one place and paste it into another?

Nobody calls it a process problem, because everyone's used to it. Alistair doesn't see it that way.

Watch it on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7515239248418234368

How many times a day does your team copy something from one place and paste it into another? Nobody calls it a process problem, because everyone's used to it. Alistair doesn't see it that way.

07/10/2026

What does a sponsor actually get once its logo is up?

Rene explains why every deal needs a clear business outcome beyond visibility.

Read the full article on our website: https://www.ipsemsquared.com/post/the-logo-slap

05/10/2026

A broadcaster needs content, but no brand actually needs sponsorship. Read why that matters on our website: https://www.ipsemsquared.com/post/nobody-has-to-buy-what-you-are-selling