Football Forum Hungary

📊 Data is no longer the advantage — it's the baseline.

At , Kevin Jeffries, Head of Data Scouting at OGC Nice, shared a clear message: "Ten or fifteen years ago, when you worked in data, you had an edge. Now everyone's using data."

As and analytics become standard across football, the real competitive advantage lies in asking the right questions, combining technology with expertise, and turning insights into smarter decisions.

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Connecting fans starts long before kick-off ✈️

At , in the Tectus Hall, industry leaders explored how travel, experiences and strategic partnerships are reshaping fan engagement.

🎙️ "Connecting Fans to the Game: Travel, Experience and Engagement – Wizz Air & AS Roma Collaboration" brought together:

👤 Silvia Mosquera – Commercial Officer, Wizz Air
👤 Michael Gandler – Chief Business Officer, AS Roma
🎤 Moderated by Peter Hopwood

The discussion highlighted a powerful shift in sports sponsorship: success isn't measured by impressions alone, but by long-term partnerships that create real value for both brands and fans.

One key takeaway stood out: the ultimate measure of a sponsorship is whether both parties are already excited about renewing it before the first season has even ended.

➕ As football continues to evolve, the strongest partnerships will be those that connect supporters to unforgettable experiences — on the ground, in the air, and beyond.

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Europe's football media leaders gathered in 📍Budapest to shape the future of the game — both on and off the pitch.

At Football Forum Hungary, two outstanding sessions put the spotlight on football's biggest stages and most prestigious individual award.

Europe's Leading Soccer Journalists on the Final in Budapest and the in the U.S. brought together some of Europe's most respected football voices to discuss the global impact of the sport's premier events.

During Rebuilding Tradition: ESM Sets a New Vision for the Golden Boot at Football Forum Hungary, representatives of European Sports Media (ESM) — including MARCA, La Gazzetta dello Sport, kicker, A BOLA, World Soccer Magazine, ELF Voetbal, and Nemzeti Sport — announced a major step forward for one of football's most iconic individual awards.

The ESM General Meeting resulted in the election of new leadership and the launch of an ambitious vision to modernize the , including plans for a Women's Golden Shoe, the revival of the Silver and Bronze Shoe awards, and the creation of a prestigious annual gala.

continues to be a platform where the conversations shaping the future of football become reality and where .

☝️ When regulations change, the football industry changes with them.

At , held in the Tippmix Hall, Stefan Duschek, President of the International Football Football Agent Association (IFFA), explored one of the sport's most pressing topics: the future of football agent regulation.

From the ongoing challenges surrounding FIFA's Football Agent Regulations (FFAR) to evolving governance across Europe, the discussion highlighted a changing landscape where collaboration🤝 between governing bodies, clubs and agents will be more important than ever.

👉 As football enters a new regulatory era, one question remains: Who gets a seat at the table when the future of the game is being shaped?

🤖 AI isn't coming to football — it's already changing the game.

At , in the Tectus Hall, industry pioneers explored how artificial intelligence is transforming football, from scouting and recruitment to fan engagement and commercial growth.

🎙️ "The Intelligent Future of Football – What Has AI Brought to the Game?"

Featuring:
👤 Kevin Jeffries – Head of Data Scouting, OGC Nice
👤 Saidatta Hunaswadkar – Chief Revenue Officer, StepOut
👤 Jake Schuster – Founder & CEO, Gemini Sports
👤 István Kovács – CEO, SportsBase
🎤 Moderated by Samir Ceric - Chairman, Ceric & Co

The panel showcased how is helping clubs make smarter decisions, uncover hidden talent, optimize performance, and unlock new commercial opportunities — while reinforcing that the most successful organizations will combine cutting-edge technology with human expertise.

🚀 The future of football belongs to those who know how to turn data into better decisions.

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Congratulations, Spain 🇪🇸

From everyone at , congratulations to the and the entire football community on becoming FIFA Champions.

A remarkable achievement built on talent, vision, and a football culture that continues to inspire the world.

¡Enhorabuena, España! 👏

Football today is about much more than what happens on the pitch.

At , held at Tippmix Hall, one of the standout panel discussions explored how clubs, federations and commercial partners build brands that fans truly connect with — and how a becomes a symbol of identity, community and long-term value.

💬 "More Than a Jersey: Club and National Team Strategy in Sports Marketing"

Featuring insights from:
• Péter Zsédely – sportsmarketing.hu
• Zoltán Kresz – CEO, ATS Focivilág
• András Dion – Head of Marketing, Szerencsejáték Zrt.
• András Csabai – Head of Marketing, MLSZ - Magyar Labdarúgó Szövetség

From and brand building to strategic partnerships and the evolving role of , the discussion highlighted how the strongest brands are created far beyond matchday.

📊 The numbers behind Football Forum Hungary.

Powered by insights from our official event platform, Swapcard, here's a look at the connections, networking, and international reach that defined the event.

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