Art of Fitness - Ireland

When innovation crashes the Hollywood set 📺✨
official just got the ultimate cameo on 👀📺
Yes, that Harrison Ford — casually putting the B***y Builder V8 to work in the hit comedy-drama “Shrinking” on Apple TV. That’s not just a glute day… that’s a screen credit.
Because when training equipment looks this good, it doesn’t just live on the gym floor — it steals the scene. We’re proud to bring B***y Builder to Ireland, backing a brand trusted in gyms around the world… and now by Hollywood too.
Strong design. Proven performance. Cinematic glutes. 🍑💪

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***yBuilder

Give them the equipment they actually want, and they’ll do the marketing for you.🔝
At Art of Fitness, the official home of .official in Ireland and Northern Ireland, we help gyms create spaces members love coming back to.
⚡️Platinum V4 hits full glutes + hamstrings.
✨Selectorized Kick Back isolates the upper glute.
⚡️Belt Squat loads quads + glutes together.
⚡️Selectorized Deadlift/Split Squat adds single-side tension for deeper activation.

A balanced lower-body lineup designed to shape, strengthen and challenge every anglewww.artoffitness.ie

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Engineered for performance, designed for innovation. 🔥 TRUE’s UNITE 22” Touchscreen Console enhances member experience with its substantial, stunning display, personalized tracking, and seamless connectivity to keep workouts engaging and results-driven. ⁠
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Whether you’re upgrading your equipment or outfitting an entire facility, the UNITE 22” console provides your members with an interactive, cutting-edge experience they’ll love. 💪⁠
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Elevate your gym’s game – and your members’ results – with TRUE Fitness. 🚀 ⁠
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Let’s be honest—September 2025 was one for the books at Art of Fitness! It marked an incredible milestone for us—one we’re immensely proud of! We made history by hosting Europe’s very first B***y Builder Scientific Glute Certification in Dublin.🐦‍🔥

The brains behind this peachy project? , partnering up with .official , hosted with our fabulous friends at (the OG home of Ireland’s very first B***y Builder machine—talk about history in the making!)🎉

Our adventure with the B***y Builder kicked off back in 2016, when Art of Fitness rolled this legendary hip thrust machine onto Irish market—redefining glute training and making “leg day” a whole new experience nationwide. Fast forward to today, and glutes are basically running the show, amassing a jaw-dropping 6.6 billion views on TikTok. Yes, BILLION—with a ‘B’ (no other muscle group even comes close!). 

Clearly, greatness starts in the glutes—and we’re proud to have shaken up the scene from day one.

For the certification event, we brought together an all-star crew from AFPT, whose passion, expertise, and commitment to world-class education were simply unparalleled. We’re deeply grateful to the entire AFPT crew for bringing top-tier talent, knowledge, and energy—the fitness industry’s absolute best. We’re still buzzing from the inspiration!

Thank YOU to all the Participants for making this certification a SUCCESS!❤️
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Here at Art of Fitness, we’re more fired up than ever to serve you the best in the business. If you’re thinking 2025 is the year your facility gets a glow-up, this is your prime opportunity to claim the B***y Builder Training Zone for your gym. 

Drop us a line at [email protected] or ring (01) 667 0185, and let’s make your gym the glute capital of Ireland!

***yBuilder