27/08/2026
đĽKIT SPOTLIGHT: PERFORMANCE SERIES ROTATING SMITH BACK ROWđĽ
Take your back training to the next level with the Primal Performance Series Plate Loaded Rotating Smith Back Row.
Built for serious commercial training, this dual-function machine allows you to perform both Smith Machine Rows and Incline Smith Rows, giving your members more ways to train and progress.
đŞ Dual-function design
đď¸ Plate loaded
âď¸ Rotating Smith system
đŠ 620kg maximum weight capacity
đ 300kg maximum user capacity
đŽđŞ Available NOW
Whether youâre opening a new facility, upgrading your current gym or adding specialist strength equipment to your existing floor â this is one to have on your radar.
đŠ DM us for pricing and availability.
Would this make your gymâs back-training lineup? đ
26/08/2026
A great home gym starts with a great plan.
Creating a home gym isnât simply about choosing the right equipment. The space itself needs to be carefully considered to make sure every metre works for you.
Before any installation, our team carries out a thorough site survey to understand the space, access, dimensions, layout and any practical considerations that could affect the project.
From compact rooms and garage conversions to dedicated home training spaces, we use this information to plan the equipment layout, maximise available space and ensure the installation runs smoothly from start to finish.
With expert equipment recommendations, detailed planning and professional installation, we make sure your home gym isnât just filled with great equipmentâitâs a space thatâs been designed to work.
Whatever the space. Wherever youâre located. Weâll help you make the most of it.
20/08/2026
Great gyms donât happen by accident. Theyâre designed.
Every square metre matters.
From equipment positioning and training flow to flooring, lighting, colour, storage and functional zones â our 3D design process allows you to visualise your space before a single piece of equipment arrives.
We design around your space, your members and the way you want people to train.
đ Concept & space planning
đď¸ Equipment layouts
đ¨ Finishes & aesthetics
đĽď¸ 3D visualisation
⥠Optimised training flow
See the space before you build it.
Thinking about your next gym project? Letâs design it.
11/08/2026
Three spaces. Three challenges. One modular system.
A rack shouldnât dictate how your gym works. So we designed PXD to do the opposite.
From making the most of the space in Ross Edgleyâs home gym, to supporting personalised coaching at Lift Club, and handling constant demand at Kulture, the same modular system adapts to completely different environments.
Because truly modular equipment isnât just adjustable. Itâs built around the way you train.
IđŽđŞGet in touch via DM to discuss your vision. Primal Ireland deliver and install Primal Strength equipment throughout Ireland.
14/05/2026
Forged for performance âĄď¸
Another custom turf install complete by the team.
Built for sled work, sprint sessions, conditioning and everything in between.
Designed to perform. Built to last.