Sarah Raanan Content Strategy & AI Systems

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Sarah Raanan Content Strategy & AI Systems

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Business Coach & Content Marketing Strategist I am a business coach, offering a 4 month deep-dive coaching program.

I help female solopreneurs to establish a clear and achievable path towards building a profitable business, without stress and overwhelm.

28/09/2026

A reel popped up on my feed a couple of days ago.

That took me down a rabbit hole, aka a Reddit thread that got more and more painful to take in the further down I read.

A coaching 'scandal' linked to someone I'd never heard of, and a lot of people who handed over serious money and appeared to get very little back in return.

The names really don't matter, but what does matter is this: nobody in that story was foolish, IMHO. People don't hand over that kind of money on a whim. They asked their questions and the answers were good. Everything seemed legit.

They trusted that the person would deliver on their promises.

Sadly, over promising and under delivering is one of the main reasons why so many of the good coaches I know have stopped calling themselves 'coaches'. They don't want to be associated with the kind of coach who relies heavily on 'smoke and mirrors.'

And that thought sent me back to my own sales page for my new membership.

I read every promise on it and asked myself whether there was a single one that made me even slightly nervous. (There wasn't.)

It also made me think about making a list. A list of things I would never do just to make a sale.

So here's my list, so far:

❌ I won't invent scarcity. When I say ten places, there are ten places.

❌ I won't claim something I can't prove.

❌ I won't tell you to get on a Zoom call with me to see if we're a right fit and then sell you my program anyhow, even if I can see that it's not right for you.

❌ I won't tell you that your hesitation is a mindset problem. If you can't afford it, even with a monthly payment plan, you can't afford it. End of story.

❌ If you don't want it, you don't want it. Neither of those is a lack mentality, and anyone who tells you it is has turned their sales problem into your character flaw.

I'd rather underpromise and overdeliver, which some may think is a poor marketing strategy but I think is a very good way to be able to sleep at night.

And if you tell me you're unhappy, I'll go looking for what I said I'd do and didn't do, and I'll fix it. I won't turn it round and make your disappointment your problem (unless it truly is a 'you' problem)

I think we should all have our own version of this list. And keep adding to it. Cos having a list of brand values is all very nice, but brand values can't really be broken.

We could all declare our lists of things we'd never do, right here on social media. A commitment we can be held to. Wouldn't that be nice?

Because whether you spent thousands to speak on stage and came away feeling lied to, or bought a $27 download promising the secrets of the Instagram algorithm (and the algorithm remains a mystery), the result is the same. It gets harder to believe the next promise.

What would someone have to do to earn your trust right now? What do you look for?

22/09/2026

I built offers for years and basically hoped for the best, with no competitor research and no idea what my ideal client wanted.

And I mean proper research.

As in:

What your competitors charge and promise.

What your ideal client is thinking, feeling and needing, in their own words. Words that they express to their friends, or write on social media posts or Reddit threads.

What they've already tried, what they feel didn't work, and what big promises they're hearing from everyone else chasing the same sale.

We skip the research because it's slow and invisible, and there's no dopamine in competitor research. You can't exactly post a screenshot of "understood my market today". 👍🏼

But every skipped question comes back later wearing a disguise 🥸 to bite you in the 🍑

Skip "what do they charge?" and you end up panicking about your prices.
Skip "what does my client want most?" and your posts get no engagement.
Skip "why me?" and you don't have a real answer when someone asks why they should pick you.

The questions are simple to ask and also take time and effort to answer, but everything you build later rests on the answers. They form your foundations.

Get them right, and everything after gets easier, including the part where people stop comparing you to anyone else.

Follow if you're still working out how to become the go-to person. I'm building something to help you get there.

07/09/2026

A new patient can't tell how good a dentist is before the appointment. They're going on the referral, the reviews, how the receptionist sounded on the phone, whether the website felt like it was speaking to them specifically…

That first booking came down to whatever made you feel like the right fit before anyone had proof, not to expertise nobody could see yet. What happens after, every touchpoint, not just the treatment itself but how you're treated the whole way through, is what turns a first-time booking into someone who chooses you on purpose every time after.

That whole mix, not just the skill but the way you make people feel, is what I call your fingerprint: the specific blend of your experience, your approach, your story and your values. It gets someone through the door in the first place, and your skill is part of what earns the right to keep them, but so is everything else about how you do it.

🫆Follow if you're still working out what makes you the obvious choice.

03/09/2026

Is AI going to replace us? Someone asked Jimmy Carr that, and his answer is the best I've heard.

I'm a big fan. His potty mouth gets a lot of attention, but he's a wise owl - so astute and more emotionally intelligent than people first expect.

"AI is very good at left-brain things. We live in a left-brain world. Left brain. Lists. Very complicated things. Like going to the moon. It's very complicated going to the moon. It's one thing after another. But it's not right brain...Right brain things are about the gestalt, the whole. ..That's music and laughter and connection... And it can't do that."

Then he nailed it.

"AI is a f*king covers band. If I ask it to write jokes? It's got nothing. It can [only] feed me back my jokes, because it's just learning off my stuff."

Going to the moon is enormous, right? And yet every step of it is solvable if you break it down far enough. Claude is extraordinary at exactly that.

The whole, the gestalt, is a different animal. Break it into pieces and the thing you were after crumbles, because it only ever existed in how the pieces sat together.

This is what I teach.

Give Claude the complicated and the repetitive. The drafting, the formatting, the research, the version that's nearly there.

Keep the rest for yourself: reading a room. Knowing a piece is fine and still wrong for this week. Hearing what a client means when they've said something else. Taste. Timing. Knowing what to leave out.

Here's how I sort it in my head: If I can write the rule down, Claude can have it. The moment I can explain a thing, it's complicated, and complicated is outsourceable.

What I can't put into words is what I keep as mine, what can't be replaced.

And as Jimmy put it, we'll be all right.

People are great. Yay for humans.

01/09/2026

How do you set up project instructions in Claude?

I went looking for this after months of retyping the same rules at the top of every chat.

"No em dashes, Claude."
"Use sentence case in the headings Claude."
"I want real bullet points, not dots, Claude, so they survive a paste into Google Docs."
"And don't tell me what you changed, just change it, Claude."

Then I learned about project instructions, and knocked all of that on the head.

So, here's what to do:

Open a project and look at the right-hand panel. Instructions sit at the top, above Memory and Context.

Click the pencil beside it and a box will open.

Whatever you write in there will be reviewed before Claude answers you, in every chat inside that project from now on.

NOTE: You've also got profile instructions, which apply to everything you do in Claude, and styles, which change the tone of one chat. So if Claude keeps doing something you never asked for, check your profile before you blame the project.

Two more things worth saying.

Claude still slips. Claude breaks his own rules now and then. But it's gone from constant to occasional, and I'll take that.

And instructions only cover how it comes back. They don't decide what's worth saying, or whether the thing is any good. That part takes as long as it ever did.

💾 Save this.
🙏🏻 Thank me later.
👉🏻 Follow for more Claude tips and strategies.

23/08/2026

Every time you put something good into the world, a dog barks.

Some keyboard warrior with a strong opinion decides that commenting on your post is their moment to shine. Or maybe there's a comment that misses the point entirely. Or it opens with "not being funny, but..." "not being rude, but..." (they are about to be rude, we know that) The person who has never built a 'thing', explaining how you are building yours wrong.

The temptation is always the same: stop what you're doing, turn round, explain yourself by writing the perfect reply that will FINALLY make them get it and see the error of their ways.

But every metaphorical stone you stop to throw is a step you don't take toward the thing you want. It's a distraction, pullng you off course, pulling at your limited supply of energy.

So keep walking, keep building your thing. Let the dogs stay where they are, barking at the fence. You are not walking that way, you're on a whole other path.

Share this to your stories if you think this is a reminder your people need today.

20/08/2026

I stopped typing my captions and started saying them out loud. And I realised that, as a kid, I saw my dad doing this all the time.

He's a solicitor. Back in the '80s, I'd go to visit his office now and then and find him mid-sentence talking into his dictaphone.

I always thought it was such a clever idea, and it is. It was just what people did back then, and I'm really happy to see it back in modern-day form.

Typing wakes up your inner editor.

You write a line, delete it, rewrite it, second-guess it, get stuck, then get bored.

But when you speak, that editor switches off. Your genuine vocabulary comes out, in your rhythm and style. Which is exactly the version your audience likes you for. And how your future audience will connect with you.

And it's quicker. You speak around 150 words a minute and type around 40. A five minute ramble is a caption, a story script, a newsletter intro and most of a blog post.

Will you feel silly talking to yourself at first? Yes. Does it pass? Quicker than you'd expect. Nothing gets played back to you, and a decent tool (I use Wispr Flow) tidies your stumbles as you go.

If you ramble, give your brain a formula. Hook, story, takeaway, CTA, in that order. I close my eyes while I dictate. It shuts out the distractions.

Try it before you have time to overthink it!

🛼 Give it a go
🙏🏻 Thank me later.
👉🏻 Follow for more Claude tips and strategies.

19/08/2026

I used to spend aaaaages in Canva. I would lose hours of my day fiddling with font sizing and margins, trying to condense what I need to say into ten slides and make it all look on brand. It was the part of content creation I liked least, and it took the longest.🥱

Then I started asking Claude to build my carousels.

I give it the topic for the title slide, the key points I want on each slide, and my brand elements to use.

It already knows my brand colours, fonts, and my preferred font sizing. It gives me back the whole carousel as individual PNG files I can check slide by slide, and a PDF with the full overview. Slides, layout, text hierarchy, consistent styling. Ready to download and post.

The first time it worked I sat there for a minute because the thing I'd been avoiding all morning was finished. I did not know what to do with myself. It's actually insane.

I still tweak things. I'll change a word on a slide, adjust a colour, swap the order of two points. But the version Claude gives me is usually 95% there. The last 5% takes a few minutes.

If you're a solo business owner who dreads the graphics part of posting, try this, please!
Open Claude Cowork, describe what you want your carousel to say, tell it your brand info (fonts and colours) and ask it to build the slides. Want to add other elements? Just ask if it's possible; the answer will be yes.

You might not open Canva again either after this.

🛼 Give it a go
🙏🏻 Thank me later.
👉🏻 Follow for more Claude tips and strategies.

18/08/2026

Being known for one thing is the best marketing you'll ever do.

Your reputation offline was built on it. Someone asked for a recommendation, your name came up, and it came up for something specific.

Online works the same way. Fewer topics, gone deeper. Fewer offers, built properly. Fewer platforms, handled consistently. Fewer yeses, chosen carefully.

Then the compounding starts.

Decisions speed up because most options disqualify themselves. Content gets easier to write because you know what it's for. Your audience learns exactly what to bring you. And the right clients arrive half-sold, because everything they've seen from you points the same way.

Choose the one thing you want to be known for, and let everything you publish point at it.

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Website

http://www.sarahraanan.com/

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