ITW Sports

We are excited to announce that our campaign, “Dr. Fixit x Women’s Premier League 2026,” has been shortlisted as a finalist in the “Best Brand Activation in Sport: National/Regional” category at The Sports Business Awards 2026. A homegrown brand making a global impression. ✨

Kudos to the ITW team: Abhishek Agarwal, Divya M S and Adit Kabra for bringing this campaign to life. 👏

A big thank you to Team Pidilite Industries Limited: Sandeep Tanwani, Swati Jha, Pallavi Mestry Haval and Kavitesh Agarwal for their continued trust and partnership. 🤝

Congratulations to all the other finalists at the Sports Business Awards 2026!

Dr.Fixit | PIDILITE INDUSTRIES

We are proud to announce that “ITW Universe” has been nominated as a finalist in the “Sports Agency of the Year, 2026” category at The Sports Business Awards, 2026. ✨

This nomination reflects the impact of our philosophy, everyone across the organisation coming together to offer a true single-window approach that allows brands to move faster, think bigger, and execute smarter. This integrated approach makes ITW one of the most trusted agencies in India.

Cheers to everyone at ITW Universe and we wish all the best to the other finalists. Onward and forward. 🙌

Welcome to ITW Score – your front-row seat to the business of sport, where we decode how brands, rights holders and governing bodies are redefining the sports marketing playbook.

This week, a sparkling cricketing brand debut, Asia’s oldest football tournament lands new sponsors, Amul keeps Amul-ing, and Cricket Australia is looking back to look ahead.

Congratulations to Team India 🇮🇳 on winning the T20I series against Zimbabwe! 🏆

ITW Universe is proud to announce that we facilitated the on-boarding of InsuranceDekho - one of India’s fastest growing insurtech firms - as the Co-Presenting Sponsor for the on-air broadcast in association with Unite8 Sports (Zee Entertainment Enterprises Limited) for the series. 🏏

This partnership marks a significant milestone for InsuranceDekho as they make their first foray into cricket; they have also on-boarded Sourav Ganguly as theit brand ambassador and the action in the series reflected the brand’s philosophy - “Khul Kar Khelo” among people across Bharat.

A special thank you to Ankit Agrawal, Founder & CEO of InsuranceDekho, and the entire InsuranceDekho team: Abhishek Bansal, Joyeeta Ghosal, Alisha K, and Askandh Gupta for their trust, confidence, and continued support. 🤝

A huge shoutout to the ITW team: Joshey John, Nikhil Vyas, Sheetal Kesari, Preet Kamal Chawla and Yeshwanth S for bringing this partnership to life.👏

We look forward to building many more successful partnerships together. 🤝

InsuranceDekho | UNITE8 SPORTS

ITW Universe is delighted to announce that we have facilitated a partnership, bringing Paisabazaar.com on board as an Associate Sponsor for on-air broadcast with Unite8 Sports for the ongoing India Tour of Zimbabwe T20I Series. 🏏

A huge shoutout to the ITW Universe team for bringing this partnership to life. 👏

A heartfelt thank you to the Paisabazaar team Santosh Agarwal, Priyank Pant, and Harsh*t Goel for your trust and belief in us. 🤝

Paisabazaar.com | UNITE8 SPORTS

Welcome to ITW Score – your front-row seat to the business of sport, where we decode how brands, leagues and athletes are shaping the future of sports marketing.

This week, data wins another World Cup, JioStar fills a gap in its cricket calendar, TikTok goes all-in on live sport, and Spider-Man recruits football’s biggest superstar.

Welcome to ITW Score – your front-row seat to the business of sport, where we decode how brands, leagues and athletes are shaping the future of sports marketing.

This week, Kia serves up more tennis, the BBL comes calling to Chennai, someone’s Insta follower count blows up, and Norwegian Air delivers the best ambush of the World Cup.

Welcome to ITW Score – your front-row seat to the business of sport, where we break down how brands, teams, and talent are rewriting the playbook behind the play.

This week, SML signs a trusted face, Picklebay backs the national team, Zee makes a calculated bet on Bundesliga and a publication house partners with F1!

3 Decades. One Voice. Millions of Memories. 🇮🇳✨

Come experience Sonu Nigam live on The Revolution India Tour—bringing together the music that has been the soundtrack of our lives.

After 30 incredible years of music, it’s time to relive those unforgettable moments together.

Get notified via District Updates.

https://link.district.in/DSTRKT/TheRevolutionIndiaTour2026PartnerSocial

Welcome to ITW Score – your front-row seat to the business of sport, where we break down how brands, teams, and talent are rewriting the playbook behind the play.

This week, a coconut oil brand finds a niche in women’s cricket, Coca-Cola achieves a trifecta of World Cups, Rexona wins by hiding its logo and a former cricketer tries his luck at baseball.