EcomRishab

From working in the fast-paced E-Commerce industry in the mornings to solving aptitude problems at night, and now making it to one of India’s top B-Schools.
I have realised that learning has no limits, no age, specially when driven by passion.

Learn. Grow. Execute.

Glad to receive appreciation honour from the founder of on building their Quick Commerce business on 💛

Late night office scenes at Blinkit. Weekends full of work!
Achieved highest ever sales in Electronics Category on 15th Oct’23.

All time high in Orders, GOV, Items sold and transactions. Tiring, but glad to witness this. 💛

The all new iPhone 15 is now available on

We have partnered with again to make this a reality for Blinkit customers in Delhi NCR, Pune & Mumbai (for now)

Glad to be a part of Electronics Team and super proud on our platform that can put the new iPhone in your hands on launch day in 10mins.

Rewards are always special, specially when it’s of your tagged account/client.
At Blinkit, we are building the next gen of e-commerce for D2C brands. .republic Love this one💛

The outspoken founder of Bombay Shaving Company (BSC) and host of the hit podcast series The BarberShop, for a Table Talk with us at Blinkit💛 Waving out the next D2C product launch. Glad to meet

Amazon has HIKED seller commission in 🇮🇳

Sellers will now be paying higher commissions across categories - apparels, beauty, groceries & medicines etc. — go up by 7-8%+

Why? – Amazon is looking to conserve cash amidst a global slowdown + 🇮🇳e-commerce market grew by 69.4%+ in FY22 – So it’s the right time for them to ‘cash in’.

How will this affect users + sellers? 🤔

• Increase in cost of the seller commission will be passed on to users => shopping on Amazon may become a costly affair

• Reduction in seller margins + forced to maintain a low RTO rate (return to origin), as the product return fee has been hiked as well  (up to 40% in some cases!)

• Increase in shipping rates by 20-23%

• Increase in seller fee for over-the-counter medicines 
-5.5% to 12% for products ≤ Rs 500
-15% for items priced >Rs 500.

Can brands give an Amazon-like experience to customers, without paying such hefty commissions?

Time will tell this, but surely more inclination towards building D2C / QuickCom presence.

PhonePe has entered the ONDC: the realm of e-commerce.

It has launched a brand new app: Pincode.

And this app will compete directly with giants like Amazon and Flipkart!

Why is PhonePe launching a whole new app? And what is Pincode going to do?

Find out all these answers in my upcoming video post.

𝐆𝐞𝐭 𝐲𝐨𝐮𝐫 𝐎𝐫𝐝𝐞𝐫 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐢𝐧 𝐱 𝐦𝐢𝐧𝐮𝐭𝐞𝐬, 𝐐𝐔𝐈𝐂𝐊 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: 𝐓𝐡𝐞 𝐧𝐞𝐱𝐭 𝐆𝐞𝐧 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞.

🍕| The last time a brand claimed to deliver a pizza in 30 minutes, it not just helped establish the brand Domino's, but also made the Pizza a household term in India.

The Domino’s 30-minute idea was simple.
Accept the customer’s order, route it to the nearest Domino’s in the neighbourhood, prepare the pizza and get it delivered on bikes to the customer. The entire process right from registering the order to delivering it took less than 30 minutes!

While Domino’s no longer promotes this offer, new age players like Blinkit and a host of other startups have taken up the challenge to deliver in less than 30 minutes. While the concept is the same as Domino’s, there are just 2 differences.

1.) The goods are ready/packaged foods, grocery items and fruits & vegetables, i.e., things which could be picked up off the shelf and require no preparation, unlike the pizza. As of now, Q-com platforms are diversifying across beauty, healthcare, electronics etc.

And 2.), instead of a high visibility location (which Domino’s would have preferred), these new-age players prefer a Dark Store!

India is about to experience an inflection point in Quick Commerce with estimated revenues hitting $5.5 Bn in 2025!

Is eCommerce in India plateaued?
Where will the next wave of growth come from? 🤔
A short breakdown 👇🏼

Blume Ventures published it's comprehensive Indus Valley Report 2023 last week. We used some starting points on eCommerce growths and unpeeled them further 🎯

Urban India has 55% eCommerce HH pe*******on while Rural India sits at 19% (Source: Blume Report). So will the next wave of eCommerce growth come from Rural India?

Not quite. Adoption does not follow headroom only but a typical S curve. It starts slowly in the initial stages, accelerates with critical mass and slows down again as it scales and matures 📈

The insight behind this is that the rate of users adopting a behaviour increases as more and more people around them do the same. It triggers word of mouth and aspiration esp for newer and cooler formats which eCommerce certainly is 💬

Share of wallet or Spends always follows usage. Users start using a product/ service (HH pe*******on). Once they like it and start using it frequently, their share of wallet follows (Spends) 💰

The eCommerce share of Non-food is 20% (Source: Blume Report). We assume around 25% share of spends in Urban and an 8% share of spends in Rural. Which means that from a spends perspective, Urban India should be in the "Accelerated growth" stage 🚀

This means that the 55% (and growing) Urban HHs will shift more and more of their spends to eCommerce. This would come from an increase in order frequency and trying out categories that they haven't bought online e.g. they might be buying Apparel but not Beauty 🛍️

While Rural might add equal or more HHs to eCommerce pe*******on in coming years, we estimate that 75% of the eCommerce value delta will be driven out of Urban markets 💰

Stay tuned for more such content on E-Commerce.

Has eCommerce in India plateaued?
Where will the next wave of growth come from? 🤔
A short breakdown 👇🏼

Blume Ventures published it's comprehensive Indus Valley Report 2023 last week. We used some starting points on eCommerce growths and unpeeled them further 🎯

Urban India has 55% eCommerce HH pe*******on while Rural India sits at 19% (Source: Blume Report). So will the next wave of eCommerce growth come from Rural India?

Not quite. Adoption does not follow headroom only but a typical S curve. It starts slowly in the initial stages, accelerates with critical mass and slows down again as it scales and matures 📈

The insight behind this is that the rate of users adopting a behaviour increases as more and more people around them do the same. It triggers word of mouth and aspiration esp for newer and cooler formats which eCommerce certainly is 💬

Share of wallet or Spends always follows usage. Users start using a product/ service (HH pe*******on). Once they like it and start using it frequently, their share of wallet follows (Spends) 💰

The eCommerce share of Non-food is 20% (Source: Blume Report). We assume around 25% share of spends in Urban and an 8% share of spends in Rural. Which means that from a spends perspective, Urban India should be in the "Accelerated growth" stage 🚀

This means that the 55% (and growing) Urban HHs will shift more and more of their spends to eCommerce. This would come from an increase in order frequency and trying out categories that they haven't bought online e.g. they might be buying Apparel but not Beauty 🛍️

While Rural might add equal or more HHs to eCommerce pe*******on in coming years, we estimate that 75% of the eCommerce value delta will be driven out of Urban markets 💰

Thoughts.