Brand Punti

The Women in Blue made the entire nation proud,by bagging the ODI World Cup 2025,while overcoming South Africa by a big margin of 52 runs,to be crowned glorious.

Kudos to a team full of champs,who buried the ghosts of the past two heartbreaking final defeats,to emerge third time victorious.

Here's wishing more power to all of hers,in a sport largely considered to be a male domain.

May you glow,grow,growl to new horizons of excellence.

Yesterday,advertising lost a true legend.Often hailed as the “Godfather of Indian Advertising,”a title bestowed upon him by an industry that revered him,he bagged virtually every major honor,including the Padma Shri from the Government of India and the Cannes Lions’ Lion of St. Mark lifetime achievement award.

Even so,a man so decorated and celebrated,continued to remain humble and grounded,and preferred a different,more down-to-earth moniker:the “Minister of Fun” at Ogilvy.Brilliant,playful,warm,full of joy.

His rare gift-of being able to see the extraordinary in the everyday,to find poetry in the simplest moments,and to turn them into ideas that touched millions-made him a pioneer sans pareil.

From Cadbury to Fevicol’s to Asian Paints to everything in between,he made the entire creative world his arena.

His creations went beyond commercial confines,to become cultural moments and shared memories.Unlime all our egoistic,overrated m"ad"vertising bosses,his work actually made people smile,cry,feel proud - experience the entire spectrum of human emotions.

His stellar success boiled down to a simple quality-he understood people.His unique language of heart and humanity transcended geographies and demographics.

In his own words,“No campaign is worth its salt unless the people on the street love it.”

A true man of the people,who knew that the true measure of creativity wasn’t in trophies,but in how deeply people embraced it.

Unlike our average,mediocre bosses who take unwarranted pride in selling product,the legendary storyteller listed a life-saving campaign as his proudest,worthiest life achievement.He led the creative charge for the campaign to end polio in India with UNICEF,a mission that reached every corner of the country.Through simple,powerful storytelling,he helped inspire millions to take action.

This heartfelt farewell to the champ has been created in the hope that the advertising fraternity learns to value the immeasurable equity created by its torchbearers,before it lets artificial intelligence and other excesses,ruin the very heart and soul of purposeful strategy and passionate storytelling.

A minimalistic tribute to Team India's stellar achievement in the recently concluded Asia Cup 2025. To the power of originality and simple sophistication, of design thinking, that helps us script epic, historic, pathbreaking strategic win-wins.

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A dark tribute to Black Sabbath frontman and father of heavy metal Ozzy Osbourne, who passed away yesterday, at the age of 76.

He was more than a global icon, a demon-invoking rockstar, and a death-defying legend who battled Parkinson’s for 6 years. He was a family man, and a personification of how wild and destructive can become wonderful and constructive in time.

Passionate, timeless performers like him, help globally-minded creators remember the true function of universally-unifying constructs like music and art-to unite cultures, sans barriers, borders, taboos, prejudices, stereotypes, and other human myopias.

Here's to looking up to the monstrous bodies of work of truly world-class pioneers and their enduring legacies, which inspire us to craft originals that change the course of history, for the better.

A minimalistic tribute to Real Madrid's record 14th triumph in the UEFA Champions League.

To the beautiful game's ability - to keep unlocking moments worth treasuring :)

I have experienced plenty of first and second hand abuse in the industry. So here's me using my limited artistic abilities to say that money can't always buy class. But then, you don't have to always believe me. Main to bas ek do takke ka artist hoon. And this is all in good taste, trust me.

Demons redeemed for now. But violence ain't the answer.

Automation is overrated. Intuition still rules!

A cheeky take on Mountain Dew. And a big congrats to the Men in Blue for a hard-fought win, Kedar Jadhav in particular, for battling an injury and taking India home. Bravo!

Dirty can be great if done right. You know what we mean.
*****ra 'sGoodToBePunny

What a one-sided affair against our arch rivals, but Shikhar has yet again Dha-wan it for the Boys in Blue. May his purple patch go Deep Purple!

E-cstasy is life, the rest is just strife.