FIFA World Cup Trophy Tour by Coca-Cola

’s an exciting and exclusive experience since the Trophy is otherwise only displayed at the FIFA World Football Museum in Zurich, during the FIFA World Cup Final Draw and at the final match of every FIFA World Cup™. This will be the fourth time the FIFA World Cup™ Trophy is going on tour around the world. The 2017/2018 Trophy Tour will visit 6 continents, 50+ countries and over a million fans before reaching its conclusion ahead of the big kick off in the Luzhniki Stadium on 14th June 2018. The Trophy Tour begins on 9th September in Moscow, remaining in Russia until December 2017 before going global and finally returning to the host country of the 2018 FIFA World Cup™ in May 2018. In 2006, the Trophy Tour visited 29 countries and resulted in over 175,000 fans taking an official photo next to the FIFA World Cup Trophy. For the second edition, which built up to the 2010 FIFA World Cup South Africa™ (the first ever FIFA World Cup™ held on the African continent), the tour visited 84 countries, 50 of which were on the African continent. Almost one million fans took their photo with the trophy. By the end of the FIFA World Cup Trophy™ Tour by Coca-Cola in 2014, the trophy had visited 90 countries over a 267-day period. During this time some 1.3 million fans got up close to the trophy for a photo-op but, of course, no one touched it except for previous FIFA World Cup™ winners and Heads of State!