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Performance cycling shoes that don't compromise on style or comfort
#weareallunderdog We are passionate cyclists designing better shoes that improve every ride.

17/03/2026

FORZA is shaped by the demands of real off-road riding.
Breathable engineered mesh keeps weight low and comfort high, while the roomy forefoot and secure heel hold the foot in a natural, stable position. The wraparound outsole adds protection and traction where it matters most, giving confidence on rough terrain and during off-bike sections.



Photos from UDOG's post 10/03/2026

The best rides rarely start on perfect roads.
They start where the pavement ends.

Meet FORZA — the new UDOG gravel shoe built for long days, rough terrain and the freedom to keep exploring.
The new Twist Tech dial closure delivers precise micro-adjustment, while the TWS 2.0 Tension Wrap System distributes pressure evenly for a secure, comfortable fit all day long.
A generous toe box and lightweight engineered mesh upper make FORZA ready for everything from early gravel miles to multi-day bikepacking adventures.

Go further. Stay comfortable.
Ride FORZA.

Available now on udog.cc

07/03/2026

Hai partecipato al contest che abbiamo fatto durante il primo compleanno di ? Controlla la mail (anche lo spam mi raccomando 😉) perché potresti aver vinto un paio di Distanza Ash grey! 🤞🏻

03/03/2026

10.03.2026



31/12/2025

Thank you all for this 2025 together, looking forward for another cycling season with you.



25/11/2025

This wasn’t about being the fastest, it was about refusing to fold as Baldoni pushed through ruts and washboard and heat, climbing sections that felt carved straight upward while sweat mixed with dust and the silence pressed close around him. He leaned into the chaos of the terrain, letting the gravel coat him like armor as the miles unfolded and the landscape changed shape beneath his wheels. Every stretch asked something different of him, and every answer came from a place deeper than strength or speed, a place only long days on rough roads can reach.

Some riders finish a race, but others become part of it.



19/11/2025

We push off from Bassano with a calm start, letting the morning find its rhythm.

Everything feels light — the air, the legs, the first few rotations.
The only sound is the soft click of our SEMPRE shoes locking in,
a small detail that makes the movement feel familiar.

As the city thins out behind us, the road becomes simple again.
Just us, steady breath, and the long route waiting ahead.

23/10/2025

Happy to see our friends from rocking our very own DISTANZA in the iconic Strade Bianche



19/10/2025

After two unforgettable years, we arrive at the final chapter — the last dance.

It’s been an incredible journey filled with passion, dedication, and moments that will stay with us forever. We are deeply honored to have been part of this adventure, standing beside you through every challenge, every victory, and every heartbeat of excitement.

As we approach the finish line, we want to say thank you — for the memories, the energy, and the inspiration.

Now it’s time to give it everything one last time.

Ci vediamo all'arrivo!


Alessandro De Marchi "Il Rosso di Buja"

30/07/2025

That's exactly what we had in mind when creating SEMPRE. Our first dial-closure shoe represents months of passionate work, driven by one simple belief: every cyclist deserves equipment that enhances rather than distracts from their ride.
The Twist Tech system isn't just our new micro-adjusting dial – it's our answer to every rider who's ever had to stop mid-ride for a shoe adjustment. Turn the dial, feel the TWS 2.0 system embrace your foot perfectly, and get back to what you love most.
At 276g and crafted with care in Italy, SEMPRE is ready to disappear on your feet so your performance can shine. Sometimes the best technology is the one you never have to think about.



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