Social Football Summit

𝐅𝐫𝐨𝐦 𝐬𝐭𝐚𝐝𝐢𝐮𝐦𝐬 𝐭𝐨 𝐨𝐮𝐫 𝐬𝐦𝐚𝐫𝐭𝐩𝐡𝐨𝐧𝐞 📱⚽

Looking ahead to and the new edition of , the spotlight returns to the startups that stood out at SFS 25.

Among them, PluggableAI has continued to evolve its "Fan of the Match" platform, transforming fans from passive spectators into a source of real-time data and measurable value.

By turning engagement into actionable insights, the Braga-based startup helps clubs optimize marketing, strengthen loyalty, and unlock new revenue opportunities. A clear example of how technology is reshaping the sports ecosystem and converting passion into scalable ROI.

📃Read the News:

From stadium to smartphone: how PluggableAi is turning fans into data (and ROI) - SFS Continuity, technological development, and openness to new application scenarios: these are the foundations of PluggableAI, a young and dynamic Portuguese company based in Braga.

𝐏𝐥𝐚𝐲𝐞𝐫 𝐰𝐨𝐫𝐤𝐥𝐨𝐚𝐝 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐦𝐚𝐭𝐜𝐡 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫: 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐲 📈

Last but not least, the panel that closed SFS Snack Budapest brought key stakeholders together to discuss the evolving football calendar and the importance of protecting player welfare amid rising competitive and commercial pressures.

The discussion, in collaboration with FIFPRO and European Leagues, focused on player workload in today’s football landscape, the balance between sporting performance and commercial growth, and the collective responsibility of governing bodies and leagues in ensuring long-term sustainability for athletes on the pitch.

💡 Panel: Player workload and the match calendar: Managing growth sustainably
🎤 Moderator: Pedro Pinto (Host & Moderator)
🗣️ Speaker: Maheta Molango (Board Member, FIFPRO ; CEO, PFA )
Alberto Colombo (Managing Director / General Secretary, European Leagues)

📺 Watch the full panel 👉

SFS Snack Budapest - Panel 3 | Player workload and the match calendar: Managing growth sustainably Video also includes "Final Remarks" by Andrea Sartori (Founder & CE...

𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐂𝐥𝐮𝐛𝐬 𝐢𝐧 𝐚 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐞𝐝 𝐄𝐫𝐚: 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐂𝐨𝐦𝐨 𝟏𝟗𝟎𝟕 ⚪🔵

Held during 𝐒𝐅𝐒 𝐒𝐧𝐚𝐜𝐤 𝐁𝐮𝐝𝐚𝐩𝐞𝐬𝐭 at the Budapest Marriott Hotel, this conversation explored Como 1907's remarkable rise and the strategy behind one of the surprise stories of the 2025–26 season. Mirwan Suwarso provided unique behind-the-scenes insights into the club's vision, organisational development, and approach to sustainable growth.

The discussion examined Como 1907's rapid ascent from the lower leagues to competing on the European stage, highlighting the club's transformation, strategic approach, and the challenges of building sustainable long-term success in an increasingly regulated football landscape.

🎤 Moderator: 𝐏𝐞𝐝𝐫𝐨 𝐏𝐢𝐧𝐭𝐨 (Host & Moderator)
🗣️ Speaker: 𝐌𝐢𝐫𝐰𝐚𝐧 𝐒𝐮𝐰𝐚𝐫𝐬𝐨 (President, Como 1907)

📺 Watch the full panel 👇

SFS Snack Budapest - Panel 2 | Scaling clubs in a regulated era: The rise of Como 1907 Pedro Pinto interviews Como 1907 President Mirwan Suwarso

𝐇𝐨𝐰 𝐚𝐫𝐞 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐜𝐥𝐮𝐛𝐬 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐞𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐠𝐫𝐨𝐰𝐭𝐡? 📊

Full panel discussion on key insights from Football Benchmark’s "𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐂𝐥𝐮𝐛𝐬’ 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧: 𝐓𝐡𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐄𝐥𝐢𝐭𝐞" report, exploring the main drivers of club value creation and financial sustainability in European football.

This session was part of 𝐒𝐅𝐒 𝐒𝐧𝐚𝐜𝐤 𝐁𝐮𝐝𝐚𝐩𝐞𝐬𝐭, “The Business of European Football: Growth, Value and Sustainability” held in Budapest at the Hotel Marriott, bringing together industry leaders for an afternoon of high-level discussion, knowledge-sharing, and networking focused on the future of football finance.

💡 Panel: The European Elite 2026: Value and financial sustainability in the game
🎤 Moderator: Pedro Pinto
🗣️ Speakers: Andrea Sartori (Founder & CEO, Football Benchmark)
Andrea Traverso (Executive Director of Financial Sustainability and Research, UEFA)

📺 Watch the full panel discussion 👉

SFS Snack Budapest Panel 1 | The European Elite 2026: Value and financial sustainability in the game Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

𝐈𝐍𝐒𝐈𝐃𝐄 𝐒𝐔𝐒𝐓𝐀𝐈𝐍𝐀𝐁𝐋𝐄 𝐋𝐄𝐀𝐆𝐔𝐄𝐒 🌍⚽

Across European football, sustainability is increasingly being structured through dedicated foundations and operational bodies that support clubs, connect communities, and ensure continuity in social and environmental initiatives. 🤝

From Fundación LaLiga in Spain to Fundação do Futebol in Portugal and the Premier League Foundation in England, different models illustrate how leagues are institutionalising their social impact in distinct ways, ranging from coordination platforms to deeply embedded community systems.

Italy (alongside leagues such as Ligue 1 and the Eredivisie) reflects a more distributed approach, where sustainability is driven by individual clubs and league-level initiatives rather than a single central foundation.

What emerges is a shared direction rather than a single model: the gradual construction of stable systems that connect football and society in a more structured and continuous way.

✍️ Read the full article by Community Soccer Report 🔗 https://www.socialfootballsummit.com/en/inside-sustainable-leagues-2

INSIDE SUSTAINABLE LEAGUES - SFS After looking at how leagues are embedding sustainability at governance level, this second article focuses on the operational structures through which these themes are activated, coordinated and developed over time.

Step into the future of the football industry with . 🤝

Becoming an 𝐒𝐅𝐒 𝟐𝟔 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 means more than visibility: it means positioning your brand at the heart of the football business ecosystem, connecting with key decision-makers, and shaping new opportunities alongside the industry’s leading players.

From premium networking and brand exposure to thought leadership, digital communication, and exclusive workshops, SFS 26 offers tailored partnership opportunities designed to amplify your impact.

Choose your partnership level. Elevate your presence. Shape the game with us. 📈

📍 Turin | Allianz Stadium
📅 10–11 November 2026

Join the SFS family & become a Partner 🔗 https://www.socialfootballsummit.com/en/partnership/

𝐖𝐢𝐭𝐡 𝐀𝐈 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐅𝐈𝐅𝐀–𝐋𝐞𝐧𝐨𝐯𝐨 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩, 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 𝟐𝟎𝟐𝟔 𝐬𝐭𝐞𝐩𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 ⚽🤖

The countdown is almost over: in less than two weeks, the most technologically advanced World Cup in history kicks off across the USA, Canada, and Mexico 🇺🇸🇨🇦🇲🇽

Through the collaboration between and , the tournament will showcase a new generation of innovations set to transform football on and off the pitch.

From FIFA AI Pro for advanced tactical analysis, to the 500Hz connected Adidas Trionda ball, to 3D player avatars and semi-automated offside systems, World Cup 2026 is redefining how the game is played, officiated, and experienced.

Fans will also be immersed in new broadcast perspectives, including the innovative “Referee View”, bringing viewers directly into the heart of the action 🎥

A turning point for football technology and the entire sports industry.

📃Read the full article:

With AI and the FIFA-Lenovo partnership, World Cup 2026 steps into the future: all the hi-tech innovations unveiled - SFS Thanks to the strategic partnership between FIFA and Lenovo, the tournament serves as the perfect stage to showcase how technology can support referees, teams, and media outlets in reshaping football both on and off the pitch.

𝑭𝒓𝒐𝒎 𝒄𝒐𝒎𝒑𝒍𝒊𝒂𝒏𝒄𝒆 𝒕𝒐 𝒂𝒔𝒔𝒆𝒕: 𝒕𝒉𝒆 𝒓𝒐𝒍𝒆 𝒐𝒇 𝑬𝑺𝑮 𝒇𝒂𝒄𝒕𝒐𝒓𝒔 𝒊𝒏 𝒇𝒐𝒐𝒕𝒃𝒂𝒍𝒍 ⚽

For years, sustainability in football was just a checkbox exercise, a compliance duty. Not anymore: the era of just installing solar panels is over!

Today, ESG is a strategic investment, and the market has rewritten the rules:

🤝 Sponsors demand value alignment: Driven by the CSRD, corporate partners need verifiable ESG data to back up their own reporting. They aren't just buying pitchside visibility anymore.

🏟️ The new generation dictates the market: Young fans (16-30) expect clubs to care. And where fans go, sponsors follow.

📊 Better credit, lower risk: European banks now build ESG into risk evaluations. A strong rating translates directly into superior credit conditions.

A robust ESG profile is no longer a "nice-to-have"— it’s an invaluable intangible asset that drives distinction, builds trust, and protects brand reputation.

Credibility isn’t built on random, one-off green deeds: it requires long-term consistency and transparency. In modern football, sustainability is no longer just a matter of ethics, it’s a matter of strategy.

🗞️ Read the full article:

From Compliance to value creation: the new role of ESG factors in the Football Industry - SFS Sustainability has become a real business lever, with measurable effects on the income statement. And the clubs that understood this ahead of the curve are building competitive advantages that will be hard to close.