Village Sports Japan

We are now closed for the 2025-2026 winter season, and will reopen for summer operations in late June/early July. See you soon!

Rent with us and get access to the best gear from brands like

✅ Free exchanges - change your gear with the conditions, or swap between skiing and snowboarding. ✅ Convenient on-snow location at the base of Niseko Village.
✅ Pickup from 3pm the day before your rental start date.

Book via our website, or visit us in-store and we will get you sorted.



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Shop local products at our Niseko Village store 🛍️

1. Rototo socks are made in Japan’s largest sock producing region, Nara Prefecture. Their aim is to preserve the tradition inherited from our ancestors, while painting the future of the major producer of socks with a fresh point of view.

2. Daiichi Gomu boots are made in the nearby city of Otaru from natural rubber and other high quality materials, and are extremely popular with Hokkaido locals thanks to their reliable waterproofing, and tactile grip in icy conditions.

3. “The Essence of the Winter Forest” by Yoichi Watanabe documents the state of the forest during winter. Watanabe journeys deep and long to capture the diverse visual dynamic inherent to the season often associated with stillness.

4. Niseko Cacao Crown - high quality chocolate made by the famous Niseko Takahashi Farm, this product combines world famous Hokkaido milk with cocoa beans from around the world. The milk is milled using a method that makes the most of the freshly squeezed sweetness and mellowness, and cocoa beans are roasted in-house in Niseko and ground in a stone mill over several days.

5. Naluq - Cosmetics and aroma goods made with forest plant ingredients, made in Shimokawa, Hokkaido.

Retail ✅
Rental ✅
Bootfitting ✅
On snow location ✅

We provide the best selection of rental, retail, and bootfitting services in the Niseko Village area, and are open seven days a week during the winter season.

Our brands include international names such as Anon, Burton, Blizzard, Capita, Giro, Icebreaker, J.Lindberg, Nordica, Peak Performance, Rossignol, Smith, Viking, XTM, along with highly sought after domestic brands such as Daiichi Gomu, Rototo, Hikobayu, and Niseko Cacao Crown.

Our location is at the base of , right next to Baby Crosta pizza. See you soon!

Ski-in/ski-out shopping in the heart of Niseko Village 🏔️

Open 7 days a week, 8am-9pm (peak season only).

We wish you all a Merry Christmas!

We'll be closing early tomorrow to celebrate, though if you need to see us we'll be accepting walk ins during the day and also have appointments available for new boot fittings.

For those with pre-booked rentals who wish to collect them after 5pm, please send us a message and we can organise an alternative arrangement.

Village Sports is proud to welcome , the luxury ski wear brand redefining
performance and style in the mountains.

Crafted with cutting‑edge design and
luxury detailing, brings uncompromising sophistication, warmth, and
protection to your winter adventures.

📍Available now at Village Sports, Niseko Village.

Our Locals Sale is on this weekend! We've got loads of items available at heavily discounted prices, including goggles, jackets, pants, adults and kids winter footwear, ski and snowboard boots, and more.

Doors open at 8am, see you soon!