Purpose Sports

🎄✨ Season’s Greetings from Purpose Sports 🎄

As we close the year, we extend our sincere gratitude to our volunteers, partners, and community who made our work possible. Thank you for believing in the power of sport to inspire purpose, inclusion, and positive change.

We wish you a Merry Christmas and a New Year filled with impact, growth, and shared success.

Proud to have been part of this beautiful story and milestone,
Cheers to more girls playing sports and being empowered.

Together we continue to grow the game, together we win. Congratulations champions.

The day kicked off with lots of learning, engagement and we can’t wait to see the girls develop a love for their new sport, ( Beach soccer) 🥳

🟠 16 Days of Activism | Purpose Sports stands for safety, dignity & empowerment

From 25 November to 10 December, the world unites under the theme:
“UNiTE to End Digital Violence against All Women and Girls.”

1 in 3 women experience violence in their lifetime and today, abuse continues online through cyberbullying, harassment, threats and digital surveillance.

Violence anywhere > even behind a screen > is violence. Full stop.

At Purpose Sports, we believe every girl deserves a safe world to learn, grow and play on the field and online.
Our work in mentorship through our Binti Bingwa initiative and leadership training is grounded in one commitment:
to protect girls from harm and empower them with the confidence, skills and voice to thrive.

🧡 This season, we raise our voice for:
✔ Safe digital spaces for girls
✔ Respect and accountability in sport communities
✔ Empowerment through knowledge, mentorship and strong role models

Together, let’s build a world where girls can dream boldly - free from fear.

Passion fuels purpose.
"My goal is to help girls see that football has space for them, whether as players, coaches, referees, or leaders. Keep showing up, keep learning, and play with joy. Your journey is yours to define.” _Irene Mutindi

Her Game, Her Power | Irene Mutindi

What began as simple curiosity became a lifelong purpose. As a young girl, Irene Mutindi would watch boys playing with homemade footballs, laughing, bonding, and having fun. “I couldn’t understand why 22 people would be chasing one tiny ball,” she says, but that curiosity soon pulled her into the beautiful game.

Her journey wasn’t easy. Growing up in an environment where football wasn’t seen as a sport for girls, Irene had to rise above deep-rooted stereotypes. She lacked support, equipment, coaching, and structured playing opportunities but her determination was unshakable. “Many people around me believed girls shouldn’t play. That mindset made it hard to be accepted, to find motivation, and to feel that my dream was valid.”

Still, Irene refused to give up. She explored every side of the game; as a player, captain, coach, referee, and administrator to understand football from every angle. “Football became more than a sport; it became a tool for education, empowerment, and social change.”

Her commitment and leadership earned her recognition in 2018 as a Top 25 Coaches in Africa finalist by WorldRemit, a milestone that reminded her how far passion and persistence can go. But for Irene, the true measure of success isn’t awards,it’s impact.

Through her social enterprise, Purpose Sports Limited, Irene has mentored over 1,000 girls helping them find their voice, build confidence, and use football as a bridge to education, leadership, and self-discovery.

“Passion fuels purpose. My goal is to help girls see that football has space for them, whether as players, coaches, referees, or leaders. Keep showing up, keep learning, and play with joy. Your journey is yours to define.”

The celebration doesn’t end with the Day of the Girl, it continues in every story like Irene’s. Every training session, mentorship circle, and match she leads is a reminder that purpose-driven women are shaping the future of football across Kenya and beyond.

Tuungane CBO Kilifi Purpose Sports Youth for Change Network Erasmus+

The Girl I Am, The Change I Lead!

Today, we celebrate every girl who dares to dream, lead, and redefine what’s possible.

At Purpose Sports, we believe in the power of girls to drive change on the field, in classrooms, and within their communities. Through sport, girls learn teamwork, leadership, and confidence qualities that help them become changemakers in every space they step into.

Today, we honor them - the changemakers, the leaders, the dreamers.
Because when a girl discovers who she is, she leads the change we all need.

International Day of Peace 2025

At Purpose Sports, we believe that the playing field is more than a space for competition, it’s a platform for unity, dialogue, and hope.

This year, the United Nations theme is " Act Now for a Peaceful World", calling on everyone; individuals, communities, and nations to take concrete action for peace.

Through sports, young people learn teamwork, respect, and peaceful coexistence; values that extend far beyond the game and into our communities.

On this International Day of Peace, we reaffirm our commitment to nurturing safe spaces where sports become a tool for building bridges, breaking barriers, and inspiring lasting peace.

Together, let’s keep playing for peace.

🚨 Training Highlight!

Last week, Purpose Sports had the incredible honour of facilitating the Foundations of Sports Leadership and Management training at Bosco Boys, Karen 🙌🏽 to 24 young Vibrant Sports Leaders.

Over five impactful days, we engaged emerging coaches and youth leaders in sessions covering:

✅ Sports Leadership
✅ Coaching Principles
✅ Sports Management
✅ Youth Mentorship
✅ Legal issues in sports

This training is part of our core mission, to build values-driven sports leaders who coach and lead sports programs with vision, purpose, and passion. 💙

👏🏽 Huge congratulations to all the 24 participants for their commitment to growing the game and leading with heart. We’re excited to see how each of you carries this torch forward in your teams and communities.






@ fansTTuungane CBO KilifiPro Active Legends

Purpose Sports is LIVE with our June course!

We kicked off the Foundations of Sports Leadership & Management training, a dynamic program designed to grow values-driven coaches and sports leaders! 🙌🏾

📍 Where: Bosco Boys, Karen
📆 When: June 23rd – 27th
🕘 Time: 9:00 AM – 12:00 PM

Follow along as we shape the next generation of purpose-led sports mentors!






fans
Tuungane CBO Kilifi