Safaricom SOYA Awards

From promise… to the global stage.
In 2023, Madina Okot was recognized as the Most Promising Girl at the 19th SOYA Awards - a moment that marked the beginning of something special.

This week, she takes the next big step in her journey, earning a place in the WNBA with 🔥
As the SOYA family, we are proud to have witnessed the early stages of Madina’s journey, and even more excited to see where her talent, determination and ambition will take her next.

The future is only just beginning.

The future looked brighter then! Now it’s time to conquer the world. In 2022, we awarded Madina Okot as the Most Promising Girl… four years later She is living her dream after being Drafted in the WNBA by the Atlanta Dream. Congratulations Madina keep on shining 🇰🇪

Our 2025 SOYA Sportswoman of the year With Disability Winner Para-Athlete Sheila Wanyonyi - Congratulations 👏🏽👏🏽👏🏽

Celebrating our 2025 SOYA Sportsman With Disability of the year; Double Deaflympics Champion Ian Wambui Kahinga 👏🏽👏🏽👏🏽

Congratulations to all the winners and nominees. You all made SOYA 2025 a success 🙌🏼

What a Superstar! Olympic and World 800m champion Emmanuel Wanyonyi was crowned the 2025 SOYA Sportsman of the Year for a second successive year. Congratulations 🎉 ⭐️

Meet our first SOYA Awards winner legendary paralympian Henry Wanyoike, who graced the launch of 22nd Edition flanked by founder Paul Tergat and Homeboyz CEO Myke Rabar.

Ahead of the 2025 gala, SOYA is pleased to enter into a long term partnership Homeboyz Entertainment, seeing CEO Myke Rabar and Legendary Paul Tergat sign a memorandum of understanding to establish a SOYA Academy—an initiative aimed at nurturing talent beyond recognition.