손박사 싸커 고객/ Dr.Son Soccer Customer/DSSC

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"넌 호텔업에 소질이 없어" — 그 말을 들은 소년이 세계를 바꿨다 이 글은 론느의 뉴스레터에서 발행되었습니다.호스피탈리티 산업과 관련된 비즈니스 인사이...

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From the bestselling author who defined the Experience Economy comes the next big shift: the Transformation Economy.

Customers are clamoring to change, eager to become better versions of themselves. To truly compete in today's marketplace, enterprises must create transformative experiences that help customers to achieve their aspirations.

Using examples like Noom, Hydrafacial, and Johnnie Walker Whisky, Joseph Pine II provides practical frameworks for organizations to design, create, and guide offerings that help customers flourish over the long term.

"The Transformation Economy" is available now.
https://s.hbr.org/4anz9Ix