09/09/2026
RAY OF LIGHT! 💡
Everyone knows Ray Klaassens- bestselling author, former Special Forces commander, TV personality, keynote speaker....and great guy. 💯
Everyone in the Netherlands knows him, I mean.
Now it’s time for the rest of the world to get to know him. 🚀
As a high-performance communication coach, it’s such an honor to coach people who have taken over the media or business landscape in their home country in spreading their message across the globe. Why keep all that goodness to yourself? There are so many valuable lessons to share with the world. 🤩
However...can you tell your story the same way in English as you do in Dutch? Just translate it and hope for the best?
Hella no.
Ik zeg altijd: je bent een voetbalster. Hartstikke goed in wat je doet. 🏆
Je hebt thuiswedstrijden en uitwedstrijden. Voor een uitwedstrijd moet je op een ander veld spelen, met een ander publiek. Het eten is anders, de liedjes zijn anders. En je shirt is ook anders. Je trekt een ander shirt aan voor een uitwedstrijd.
Je past je aan een ander publiek aan.
The same goes in English. The basic message is the same, but the style is different. In English, we want to feel connected to you. We love storytelling, putting the WHY behind the WHAT first, getting into the emotion of the triumphs and the battles...and feeling deeply aligned with the person on that stage. In Dutch, facts speak for themselves, but in English they are packaged with a moving story that has impact and value.
This is what we are working on. We are trying on new shirts to see how they feel. And so far...it feels GREAT! 🤗
It’s such an honor and this man is going to graduate KAMP BUFFI with flying colors! 🥇
Thank you Ray for your trust! A joy to work with. 💖