Cucón

Luxury swimwear that doesn’t break the bank? Look no further 🥵👙

The reality of starting your own brand 🦋

Starting Cucón has honestly been the hardest thing I’ve ever done. It’s tested me emotionally, mentally and pushed me to my limits more times than I can count. The tears have been very real 😅

But even through all of that, I still wouldn’t change it for the world because I’m so proud of this little brand of mine and everything it’s becoming.

Looking back at where we were a year ago feels crazy because we’ve already grown so much in such a short space of time. It’s easy to get caught up chasing the next goal and forget that at one point, this version of your life was something you prayed for.

I wanted to share this because social media mostly shows the highlight reel, the sold out launches, the perfect content, the overnight success stories, but behind every small business is usually someone figuring it out as they go, doubting themselves, stressing, learning and still showing up anyway.

Seeing other people be honest about the hard parts has helped me so much during this journey, so if this makes even one person feel less alone or gives someone the confidence to take a chance on their dreams, then it was worth sharing.

We’re only just getting started 🤍

Love Lan xo