Growth by Sara

I have some thoughts —

For years social media marketing ran on “educational content”— showing how much you knew. And if you looked like you knew more than the next person, you were winning some metaphorical race to the top of whatever industry you worked in.

Now that AI ‘knows everything’ and can give anyone the answers they’re looking for without having to scroll for hours, education is no longer what your ideal client is looking for.

They’re looking for your perspective on that information.
Your process applying that information.
Your opinion on what everyone else is doing.

They want to see YOU— all the versions of who you are.

But here is what a lot of accounts are getting wrong right now— blending who you are with what you offer.

I teach you how to do that.

Comment IDENTITY & I’ll send you the first step.

It’s not about what worked for them. It’s about what WILL work for you.

And that depends on how you speak, what you believe, and how you work— at your best and your worst.

This is the foundation I built True Identity OS™️ on.

You’ve seen identity-led content taking off recently.

I’ve been teaching these concepts for over 3 years. I teach you how to make YOU the center of your business; your content, your systems and your offers.

Comment IDENTITY to get the first step.

It’s not one size fits all and no matter what ANYONE tells you, there is not one ‘right way’ to scale your business.

It starts with who you are— how you speak, what you believe, and how you work (on the good days and the bad days).

Take the Core Identity Archetype quiz to find out how who you are, fits what you do— comment IDENTITY and I’ll send it your way.

Make who you are, your GREATEST converting asset.

It’s way better than struggling to learn some obscure, misaligned strategy that won’t work because it doesn’t match up with who you are and how you think 💁🏼‍♀️

Start your scaling journey with the Core Identity Archetype Assessment— comment IDENTITY & I’ll send it over.

Every coach out there hands you a strategy and just expects you to adapt, to make it work.

And if it doesn’t— it’s a you problem, not a them problem. Because it worked for them, why wouldn’t it work for you, right? No, false, false, false.

The strategy worked for them because it was built for THEM.

But the same strategy being used by someone with a completely different personality = hardcore friction.

A misaligned strategy costs about 4x more energy than it should, it fights the way you naturally think, and it hardly ever leads to forward progress. So you decide this must just be what the scaling process feels like.

It’s not.

Comment IDENTITY and I’ll send you the Core Identity Archetype Assessment. 💁🏼‍♀️