02/06/2026
People keep asking whether AI will replace coaches.
I think that depends on what you think coaching is.
If coaching is just writing a program, then yes - AI can already do a lot of that.
And to be honest, that part was never the deepest part of the job anyway.
The real value of coaching is not in listing exercises.
It is in judgement.
Knowing what to change.
What to keep.
What to simplify.
What to push.
What to hold back.
What the athlete is actually ready for.
What the rep is saying.
What the body is saying.
What the pattern is telling you.
That is why good coaching still matters.
A good coach does not just deliver information.
A good coach interprets, teaches, corrects, and sharpens the person over time.
AI is useful.
But useful is not the same thing as irreplaceable.
Good coaching still is.
30/05/2026
Last weeks shoot at .plus was 💯
The amount of details and depth that go into setting up a professional shoot was just 🤯
Can’t wait to see share the shots with you guys.
Huge thanks to .studio for making this happen 🤙🏽
29/05/2026
A lot of nutrition coaching is built around control.
Control the calories.
Control the meal timing.
Control the choices.
Control the environment.
Control the client.
And in the short term, yes, that can work.
But control is not the same thing as competence.
That’s the issue.
A person can follow a plan for 8 weeks and still not know:
* how to eat at a restaurant
* how to adjust after a social weekend
* how to deal with hunger
* how to think about calories across a week
* how to recover from imperfection without spiralling
To me, that matters.
Because I’m not interested in building a client who is only successful when life is quiet and everything is measured.
I’m interested in building someone who can think.
Someone who understands what matters.
Someone who doesn’t panic over one meal.
Someone who can make good decisions without needing constant hand-holding.
That is what good coaching should do.
Not create dependence.
Create capability.
27/05/2026
More episodes on Spotify & YouTube 🤙🏽
Follow for more knowledge gains
21/05/2026
Most people think getting weaker after 60 is just “part of aging.”
But here’s the truth:
Aging is inevitable.
Frailty is not.
Yes, muscle mass and strength naturally decline as we get older especially if we stop using them. But strength training is one of the most powerful tools we have to slow that decline and protect independence.
After 60, strength training is not about chasing a six-pack.
It is about being able to:
Get up from a chair without help.
Climb stairs confidently.
Carry groceries.
Prevent falls.
Move without fear.
Stay independent for as long as possible.
The goal is not to train like a bodybuilder.
The goal is to train so life stays easier.
Start with simple movements:
Sit-to-stands.
Rows.
Step-ups.
Machine presses.
Carries.
Controlled squats.
2–3 sessions per week is enough to make a meaningful difference when done properly.
Strength training after 60 is not extreme.
Losing the ability to move freely is extreme.
Train for strength.
Train for confidence.
Train for independence.
Save this and send it to someone who still thinks they’re “too old” to start.
Or drop .plus a DM if you would like to send your parents for strength training 💪🏾