31/08/2026
THE WAIT IS OVER. ๐๏ธ
Meet BMAI Cruiser 50 โ BMAIโs first trail running shoe, built from the ground up for long-distance trail adventures.
๐ด Wide Toe Box โ More room for your toes, helping reduce pressure on descents.
๐ด Trail-Ready Cushioning โ Triple-layer midsole + TPEE insole help soften impact on rocky terrain.
๐ด All-Terrain Grip โ Multi-zone lugs provide traction uphill and control downhill, even on wet and muddy trails.
๐ด Durable Protection โ Cordura yarn construction is made to handle repeated flexing and trail abrasion.
Ready for climbs. Ready for descents. Ready for the trail.
๐ฅ Launching 2 September 2026.
Save the date and be among the first to experience BMAI Cruiser 50.
A NEW TRAIL BEGINS.
29/08/2026
FROM THE ROAD TO THE TRAIL ๐๏ธ
Introducing the BMAI CRUISER 50โour FIRST-EVER trail running shoe, built for long-distance stability and all-terrain control.
Launching exclusively at the BMAI Malaysia on Shopee.
๐ฅ RM100 launch voucher
๐ FREE BMAI SOCKS worth RM 39 with purchase
๐
2 SEPTEMBER, 7PM-12AM
๐ BMAI Malaysia Shopee LIVE
EXPLORE THE WILD. ALL-TERRAIN CONTROL.
28/08/2026
A new trail begins. ๐ฅ
Introducing the all new BMAI CRUISER 50 built for long distance stability and confident control across challenging terrain.
Engineered with responsive dual density cushioning, powerful RockHoofGrip traction, and a durable CORDURAยฎ๏ธ upper, it keeps every stride cushioned, secure and controlled from steep climbs to technical descents.
EXPLORE THE WILD.
ALL TERRAIN CONTROL.
Launching exclusively on 2 September at the BMAI Malaysia on Shopee.
Stay tuned. The wild is calling.
25/08/2026
A NEW TRAIL BEGINS. ๐๏ธ
Something new is coming to BMAI.
Meet the Cruiser 50 our first step into trail running.
Built for the path ahead.
Made for those who choose to go beyond.
Coming 2 September 2026.
TrailRunning TrailShoes
17/08/2026
Light. Breathable. Effortlessly comfortable. ๐ฌ๏ธ
Meet BMAI March 6 made for those easy summer miles when you just want to feel good from the first step.
The ultra-breathable jacquard upper keeps airflow moving, while the supercritical aliphatic TPU foam delivers a soft, responsive and bouncy ride. โ๏ธ
And with an easy slip-on heel design, getting ready to move has never been this effortless.
BMAI March 6 Breathe Easy. Run Easy.
05/08/2026
๐จBMAI 8.8 LIVE MADNESS IS HERE!๐จ
More than a sale. More than a LIVE.
Enjoy up to 37% OFF on the GCarbon Fly 2, together with FREE Gifts, exclusive vouchers and a Mystery Lucky Draw.
๐
7 August | 9:00 PM โ 1:00 AM (8 August)
๐
8 August | 5:00 PM โ 8:00 PM
๐ TikTok LIVE BMAI Store Malaysia
We'll see you LIVEโค๏ธ
15/07/2026
Visit BMAI at SCORE Marathon and customise your BMAI apparel with your name for FREE. Built for the run, made personal for you.
๐ Booth No. 48-52, IOI Grand Exhibition & Convention Centre, Level 3
๐
16/7 - 17/7 (10amโ8pm)
๐
18/7 (10amโ6pm)
11/07/2026
Race day is calling. Gear up with BMAI at the SCORE Marathon Expo!
Visit our booth to explore performance running shoes, race apparel, and exclusive event deals made for runners. Whether youโre chasing a new PB or getting ready for your next run, weโve got your race day essentials covered.
๐ Booth No. 48-52
๐
SCORE Marathon Expo
See you there. Get ready to run stronger with BMAI Malaysia.
10/07/2026
Race day is just around the corner. Is your gear ready?
Visit BMAI at the Score Marathon Expo and experience our performance running shoes in person. Try them on, feel the fit, and get ready to run with confidence on race day.