A new concept in sports and athlete management brought to you by Dato' Lee Chong Wei and Brian Song. Explore endless possibilities with us.
Best 1n Sports (B1S) is co-founded by Dato' Lee Chong Wei and Brian Song. They both share the view that in order for the athletes to focus on their craft, the athletes deserve specialised and quality service, advice and support on and off the playing field. Mission and objectives
It is our mission to provide athletes of all levels with specialised and quality services, advice and support in every
aspect of their lives. We offer a wide range of specialised and quality services including contractual, financial to business and entrepreneurship consultation and we seek to become the centre of their support both on and off the playing field. Vision
We seek to become the athletes’ personal advisors and mentors and help them develop their skills and raise their standards of learning and living. We will work through Lee Chong Wei Foundation to promote sports and youth development and make a difference in the lives of those who are not as fortunate. Services
Athletes management
We allow the athletes to focus on their craft by managing their careers. These involve contract negotiations, endorsements and sponsorships. High performance sports
Through specialised and customised training programs with essential principles, we are committed to develop and produce high quality athletes. Sports academy
Talented amateur athletes have the opportunity to train under highly qualified coaches to perfect their existing skills and to develop new skills. Sports law
We have the support of our solicitors, Messrs Song & Partners to advise on contract negotiations, endorsements and sponsorships, The athletes will also have the benefit of the advise on other areas of law including real estate, general litigation and corporate issues and estate planning. Sports marketing
We promote sporting events and brands and/or products through sports. Sports recreation and tourism
Travel-for-sports is the current trend and is one of the fastest growing industries. Working with the right partners allow us to organise special sports events and provide hassle free travel and logistics services to participants. Wellness
The body mind and soul are the core system of energy. Achieving the balance of these 3 elements help to elevate athletes' performance to the next level.
