I teach fashion entrepreneurs how to INCREASE revenue, make PROFIT and GROW their businesses.
Putting all your focus on designing puts a cap on your business exploits. You need to look at other aspects like your branding, marketing, sales, operations… They matter too.
Speed equals profitability. That’s why, as a business, you need to develop adequate speed to the market. That’s one way to minimize waste and maximize profitability.
Don’t make compromising a culture in your business. Stay focused on doing what you know will give you value now and in the future. It is important because that’s one of the things that’ll determine your brand value and profitability.
Branding is directly linked to your business profitability. How profitable your business becomes ultimately depends largely on your brand perception and brand value. The higher the value, the easier the profitability.
Who are you selling to? That question determines a lot of your business decisions including your pricing system.
Your business deserves to be protected. Don’t say that it is small, do all you can to protect your business.
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Fashion goes beyond sewing, it goes beyond the designing and the selling. There’s more to it and a deep understanding of the entire chain is what makes the difference at the end of the day.
Focus is key!!! Focus on your styles that sell and use them to move your business towards maximum profitability.
Pricing is a positioning, you must stop fighting a price war if you want to build something profitable and sustainable.
Don’t just stay equiped!
Stay profitable. Ensure your machines are active and bringing in cashflow into your business.