31/08/2026
Before anyone starts YouTube, I like to ask one simple question:
"What opportunities do you want your YouTube channel to create?"
Most people pause when they hear it. ๐ค
Because they realise they've been thinking about videos...
..instead of the opportunities those videos are meant to create.
If your goal is to attract clients, you'll create different content from someone whose goal is to land international speaking engagements.
If your goal is to build a community, your approach will be different from someone who wants to attract investors, recruit great talent or grow your influence.
That's why I don't believe content planning should start with video ideas.
It should start with the opportunity you're trying to create. โ
When you're clear about that, deciding what to post becomes much easierโand every piece of content begins to move you in the same direction.
Imagine it's three years from now and your YouTube channel has exceeded every expectation.
What opportunities has it created for you?
I'd love to hear your answers. ๐
โ
ยฉ Tope Aghomatse
YouTube Marketing Expert | Brand, Communication & Content Strategist