The Stone Twins

When WTC Amsterdam approached us in June 2024, they challenged us to redefine their identity. Despite its central role in the Zuidas business district, WTC had developed a reputation for being old-fashioned, overly corporate, and exclusive.

Following an intense collaboration, we’re proud to have developed a new positioning and brand identity for WTC Amsterdam. Built around the W–T–C initials, ‘Welcome To Change’ is more than a tagline, it reflects WTC’s evolution from a traditional business hub into a platform for the new economy, open to the people and ideas shaping tomorrow.

Welcome To Creativity.
Welcome To Collaboration.
Welcome To Circularity.
Welcome To Community.
Welcome To Connection.
Welcome To Change.

WTCamsterdam.com

Thank you to the entire WTC team, especially Femke, Rogier and Lea.

Client: .amsterdam
Brand Strategy, Identity & Communication:
Marcom + Digital: / .nl
Interior Design:

A’DAM Toren turned 10 this week.
A project we’re immensely proud of – here’s our Top 10.

Congrats Sander, Duncan, Hans and A’DAM – let’s turn it up to 11!

Brand name, identity, communications
& art direction: The Stone Twins
Interior Design:

A Catalogue of Curiosities, Relics, Art and Propaganda – 2010

On the occasion of 40 years in business, we created ‘A Catalogue of Curiosities, Relics, Art and Propaganda’ (or CRAP for short). A visual autobiography told through 40 objects.

15 years on, we’re still making crap.

Concept, Design & Copywriting: The Stone Twins
Specifications: Limited edition book with gummed sheet of images. Six-colour print with gold foil block.
CRAP won a D&AD Pencil in 2011.

St. Parrott’s Day Stamp
To celebrate St. Patrick’s Day, we’ve created a stamp honouring Irish striker Troy Parrott, who plays for AZ Alkmaar.

Produced via PostNL’s “Personalised Stamp” service, this unofficial stamp appears ahead of Ireland’s World Cup play-off against the Czech Republic.

Parrott scored all five goals in Ireland’s stunning wins against Portugal and Hungary last November, securing the country’s spot in the World Cup play-off on March 26. Since then, he’s been on fire for Dutch side AZ Alkmaar.

Strictly unofficial. Strictly limited.

Concept by The Stone Twins
Image based on a photo by Remy De Boysère .db

We’re honoured that our poster series for ‘Per4m (International Youth Theatre Festival)’ will be featured in the upcoming book ‘Stedelijk Museum Posters by Color’. The publication showcases iconic posters from the Stedelijk Museum’s renowned graphic design collection, offering a visual journey through mid-20th-century design and cultural history.

We created these posters way back in 2004 – a time before smartphones and social media, when street posters were a valued medium for cultural institutions.

Client: KCNH (Kunst en Cultuur Noord-Holland)
Design: The Stone Twins

‘Stedelijk Museum Posters by Color’ is published by + .

From our imaginary archive: Saul Bass, Alan Fletcher, and Paul Rand looking to the future of design.
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The Stone Twins Archives
Concept & Writing: The Stone Twins

Oliviero Toscani R.I.P.

Thank you for your daring, provocative, and meaningful work – always posing questions about our crazy world. Thank you for your enduring inspiration, and for being incredibly nice and funny when we were speakers at Offset 2013.