Beth Farris - Business Clarity Mentor

The global coaching industry keeps growing - the number of coaches and the demand. Experience and credentials matter, but are not enough. That's where brand comes in...

If a prospect is looking at 2 very similar coaches who can solve their problem, how do they compare?

They will wonder who they will click with the most… and the way they figure that out is by looking for clues that tell them something about:

your perspective,
your story,
and who you are as a person.

These are 3 core elements of your brand.

Are you sharing them?
Or are you chasing the latest marketing trend? 😏

I welcome your thoughts and questions...

I swear my husband and I looked at 1,000 wallpaper designs before choosing these two for our bedroom and dining room. It’s an old apartment, so the contractor had to fix the cracks and smooth the surface before laying the wallpaper on top.

And guess what my friends... evolving your business works that way too 😏

Before you install a surface-level upgrade, you need to fix the cracks in the foundation first.

Otherwise it DOES. NOT. WORK.
At least not consistently.

What kinda cracks we talking about here?
It’s when:

🚩 You freeze on what to post, because you're trying to speak to 5 different ideal client types.

🚩 Your website is not capturing what you do in a way that is tangible and authentic.

🚩 Every new lead means another custom proposal from scratch, because there's no clear model underneath.

🚩 Attracting wrong-fit clients or feeling resentful doing work that's no longer aligned.

🚩 A LinkedIn profile that reads like a dry corporate bio, instead of a sales page that inspires people to book a call.

So before you invest in that beautiful wallpaper...

✻ the website refresh
✻ the new marketing idea
✻ the visual rebrand

get clear on who you are now. On who you actually want to serve. On a signature offer and core message that ties it all together.

That’s what I help coaches do in 𝑻𝒉𝒆 𝑩𝒓𝒂𝒏𝒅 𝑹𝒆𝒔𝒆𝒕.

One client described it as the deep dive she'd needed for years. It got her thinking about who she really is outside of her corporate identity, and finally helped her tie everything together into something whole.

Comment 𝐑𝐄𝐒𝐄𝐓 and I'll send you the details.

There's a question that makes brilliant, capable coaches fumble. "So, what do you do?" It's hard to find the right words, isn't it?

Well my friends, I have a new way to make this EASY and way more EFFECTIVE. I put it all into my new guide: Creating Your Handshake Pitch.

Grab it here so the next time someone asks what you do, you'll be ready. 🙂
https://www.beth-farris.com/handshake

You know what allows you to ditch the performance in your marketing? Positioning + Perspective.

{ insert sigh of relief here }

Nope, you don't have to:

🙅‍♀️ push
🙅‍♀️ perform
🙅‍♀️ or manipulate

The brands that break through today are built on humanity, not hacks… on who you are, what you believe, and the depth you bring to the conversation.

Forget the algorithm tricks.
Forget short-form if it feels confining.
Stop 'performing' a fake version of yourself in complicated videos or influencer-style photo shoots.

{ permission granted }

Instead, focus on fully expressing your thoughts, how you think, how YOU see it. THAT's what people want to know. That's how you connect with ideal clients.

Beyond sharing your unique perspective,
get your POSITIONING dialed in.

Your brand positioning is:

Your unique place in the competitive landscape... where you sit relevant to others in your niche and the distinct value you offer.

Strong positioning + perspective is a powerful combination, don't you think?

You’re an expert in your field but how do you stand out?

Sharing advice is fine, but what you really need to share is your UNFILTERED advice.

That’s what I’ll be talking about next week at The Expat Woman Virtual Summit.

Grab your free ticket here:

https://beth_farris_2026--theexpatwoman.thrivecart.com/expat-power-pack-2026/

At the deepest level, underneath everything, the real reason my work matters to me is...

𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐨𝐫𝐝𝐬 𝐚𝐧𝐝 𝐨𝐟𝐟𝐞𝐫𝐬 𝐭𝐡𝐚𝐭 𝐥𝐞𝐭 𝐭𝐡𝐞𝐢𝐫 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐬𝐞𝐥𝐯𝐞𝐬 𝐬𝐡𝐢𝐧𝐞.

✨ ✨ ✨

When you do the work that aligns with your unique self:

↠ You build something that actually feels like yours.
↠ You create from a place of confidence vs. insecurity.
↠ You get far better results.

When you express yourself in a genuine, human-centered way:

↠ You attract people who value you — not just what you do.
↠ You stop performing and start connecting.
↠ You trust and love yourself more.

Ultimately, we ALL benefit from living in a world where people have the courage to take up space, discover and embrace their authentic selves.

That's what lights me up.
_____
𝘱𝘩𝘰𝘵𝘰
Yesterday at Keukenhof 🌷
_____

📌 I help visionary coaches create a cohesive brand, elevated message and concrete offer, grounded in who they are. Head to my profile to learn more.

𝐏𝐨𝐬𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐨𝐩𝐢𝐧𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐟𝐞𝐞𝐥 𝐬𝐜𝐚𝐫𝐲, 𝐚𝐧𝐝 𝐢𝐭’𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐈’𝐦 𝐬𝐭𝐢𝐥𝐥 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐧! So I want to share the actual thoughts and fears that were running through my mind when I posted a recent opinion.

I talked about the negative impact of using AI-generated headshots in this post:
https://lnkd.in/eX9Creri

And the fears in my head were:

◗ Will people think I’m just an ‘old curmudgeon’ who does not embrace tech?

◗ Will people think I’m against AI altogether?

◗ Will people think I’m being too judgmental, or too uptight/too serious?

◗ Will people who are not wealthy think I’m being elitist by calling this cheap?

I often joke that I’m a ‘professional overthinker’ but we all do this to some extent. It’s a very human thing to do!

Humans have always depended on belonging to survive. So of course we worry about what others think and we try to avoid social rejection.

Sometimes we fear saying something that might harm our professional relationships.

In fact, one of my clients mentioned that exact fear to me recently. And I told them 2 things:

➊ There is a delicate way to express your opinion, in a way that has nuance. In a way that takes into account multiple perspectives rather than being too negative, bombastic or ‘black and white’.

➋ You are a veteran of your field. So you've earned the right to comment on things going on in your niche and industry.

This is a topic I’ll be talking about more at The Expat Woman Summit, which is free to join.

My talk is titled 𝑼𝒏𝒄𝒐𝒗𝒆𝒓 𝒀𝒐𝒖𝒓 𝑩𝒐𝒍𝒅 𝑷𝒆𝒓𝒔𝒑𝒆𝒄𝒕𝒊𝒗𝒆 𝒂𝒏𝒅 𝑺𝒕𝒂𝒏𝒅 𝑶𝒖𝒕 𝒂𝒔 𝒀𝒐𝒖𝒓𝒔𝒆𝒍𝒇.

And you can register here: https://www.theexpatwoman.com/summit/

Meanwhile, what advice do you have for those who feel scared to post their bold opinions?

If you're looking for a deep, intentional realignment that sets you up for future success, I'd love to help you.

Book a no-pressure chat with me:
https://www.beth-farris.com/business-mentor

Learn more about my signature program:
https://www.beth-farris.com/coaching-offer-creation-for-coaches