Beth Farris - Business Clarity Mentor

You’re an expert in your field but how do you stand out?

Sharing advice is fine, but what you really need to share is your UNFILTERED advice.

That’s what I’ll be talking about next week at The Expat Woman Virtual Summit.

Grab your free ticket here:

https://beth_farris_2026--theexpatwoman.thrivecart.com/expat-power-pack-2026/

At the deepest level, underneath everything, the real reason my work matters to me is...

𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐨𝐫𝐝𝐬 𝐚𝐧𝐝 𝐨𝐟𝐟𝐞𝐫𝐬 𝐭𝐡𝐚𝐭 𝐥𝐞𝐭 𝐭𝐡𝐞𝐢𝐫 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐬𝐞𝐥𝐯𝐞𝐬 𝐬𝐡𝐢𝐧𝐞.

✨ ✨ ✨

When you do the work that aligns with your unique self:

↠ You build something that actually feels like yours.
↠ You create from a place of confidence vs. insecurity.
↠ You get far better results.

When you express yourself in a genuine, human-centered way:

↠ You attract people who value you — not just what you do.
↠ You stop performing and start connecting.
↠ You trust and love yourself more.

Ultimately, we ALL benefit from living in a world where people have the courage to take up space, discover and embrace their authentic selves.

That's what lights me up.
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𝘱𝘩𝘰𝘵𝘰
Yesterday at Keukenhof 🌷
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📌 I help visionary coaches create a cohesive brand, elevated message and concrete offer, grounded in who they are. Head to my profile to learn more.

𝐏𝐨𝐬𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐨𝐩𝐢𝐧𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐟𝐞𝐞𝐥 𝐬𝐜𝐚𝐫𝐲, 𝐚𝐧𝐝 𝐢𝐭’𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐈’𝐦 𝐬𝐭𝐢𝐥𝐥 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐧! So I want to share the actual thoughts and fears that were running through my mind when I posted a recent opinion.

I talked about the negative impact of using AI-generated headshots in this post:
https://lnkd.in/eX9Creri

And the fears in my head were:

◗ Will people think I’m just an ‘old curmudgeon’ who does not embrace tech?

◗ Will people think I’m against AI altogether?

◗ Will people think I’m being too judgmental, or too uptight/too serious?

◗ Will people who are not wealthy think I’m being elitist by calling this cheap?

I often joke that I’m a ‘professional overthinker’ but we all do this to some extent. It’s a very human thing to do!

Humans have always depended on belonging to survive. So of course we worry about what others think and we try to avoid social rejection.

Sometimes we fear saying something that might harm our professional relationships.

In fact, one of my clients mentioned that exact fear to me recently. And I told them 2 things:

➊ There is a delicate way to express your opinion, in a way that has nuance. In a way that takes into account multiple perspectives rather than being too negative, bombastic or ‘black and white’.

➋ You are a veteran of your field. So you've earned the right to comment on things going on in your niche and industry.

This is a topic I’ll be talking about more at The Expat Woman Summit, which is free to join.

My talk is titled 𝑼𝒏𝒄𝒐𝒗𝒆𝒓 𝒀𝒐𝒖𝒓 𝑩𝒐𝒍𝒅 𝑷𝒆𝒓𝒔𝒑𝒆𝒄𝒕𝒊𝒗𝒆 𝒂𝒏𝒅 𝑺𝒕𝒂𝒏𝒅 𝑶𝒖𝒕 𝒂𝒔 𝒀𝒐𝒖𝒓𝒔𝒆𝒍𝒇.

And you can register here: https://www.theexpatwoman.com/summit/

Meanwhile, what advice do you have for those who feel scared to post their bold opinions?

If you're looking for a deep, intentional realignment that sets you up for future success, I'd love to help you.

Book a no-pressure chat with me:
https://www.beth-farris.com/business-mentor

Learn more about my signature program:
https://www.beth-farris.com/coaching-offer-creation-for-coaches

Polina from Polina Nasedkina Photography said something yesterday about AI-generated headshot photos that really stuck with me.

They trigger a specific perception.

CHEAP.

They look cheap, don't they?

{ooph}

I have to say, that's exactly it.

When I see good people (amazing people that I respect so much!) using these AI-generated headshot photos, it pains me.

Because of how it erodes trust and brand perception. In an instant. In the 10 seconds it takes to generate it.

My advice is this... if professional brand photography is not in your budget right now, take a selfie instead.

Polina gave us a few pro tips here. And reminded us that perfection is boring, and AI strips out your personality.

Technology is not the enemy here, and never has been. But let's think critically about how we use it.

As a hobby photographer, I'm loving the AI editing features in Lightroom. But when it comes to using an AI headshot, that's a NO for me.

What are your thoughts on this?

Thanks Julie for organizing this wonderful buzz_networking event!

Met someone at a party recently. Eventually he asked what I do. And get this... When I explained that I help coaches, he said:

He's been actively looking for one.

I asked "What kind of coach?"

And his answer was simple (and sensible).

Not a price point. Not a package or a number of sessions. Not a list of credentials.

Just this:

"I'm looking for someone who says they help with this particular problem I'm having at work right now."

And this is a GREAT reminder!

People aren't shopping for coaches. 𝑻𝒉𝒆𝒚'𝒓𝒆 𝒔𝒉𝒐𝒑𝒑𝒊𝒏𝒈 𝒇𝒐𝒓 𝒔𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔 𝒕𝒐 𝒕𝒉𝒆𝒊𝒓 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄 𝒑𝒓𝒐𝒃𝒍𝒆𝒎𝒔.

So your messaging needs to speak directly to the problem your ideal client is losing sleep over.

A lot goes into crafting a strong business and brand. But never forget this core truth:

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐞𝐱𝐢𝐬𝐭𝐬 𝐭𝐨 𝐬𝐨𝐥𝐯𝐞 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬.

And your messaging needs to reflect that, in a clear, simple, and down-to-earth way.

Otherwise you risk immediately disqualifying yourself, and the prospect moves on to another coach.

In messaging:

💎 CLEAR is better than clever.
💎 SPECIFIC is better than vague.

Your thoughts?
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Hey 👋 I’m Beth, a Human-Centered Brand Strategist & Messaging Mentor.

I help visionary coaches create a cohesive brand, elevated message and concrete offer, grounded in who they are.

Follow to see more posts like this.

In solidarity ✊ https://nationalshutdown.org/

Your offers and pricing are not just strategic decisions. They are deeply personal ones.

Your business model should support your unique goals, self, and situation.

It should reflect:

⇢ who you are
⇢ your ideal week
⇢ your season of life
⇢ your stage of business

It should align with:

⇢ your financial goals
⇢ how you get great results
⇢ your natural skills + strengths
⇢ what gives you energy + fulfillment

It should support any special circumstances shaping your life right now. Things like:

⇢ caregiving responsibilities
⇢ recovering from burnout
⇢ organizing a big move
⇢ planning a wedding
⇢ having a baby

So there is no "right" business model or "correct" mix of offers.

In my program THE BRAND RESET, we figure out what's right for YOU.

I'd love to hear in the comments... 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐚𝐧 𝐮𝐧𝐜𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐡𝐨𝐢𝐜𝐞 𝐲𝐨𝐮'𝐯𝐞 𝐦𝐚𝐝𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐥𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮?
________________

Hey 👋 I’m Beth, a Human-Centered Brand Strategist & Messaging Mentor.

I help visionary coaches create a cohesive brand, elevated message and concrete offer, grounded in who they are.

Follow to see more posts like this