International Running Expo

13/10/2026

ALTALIST is heading to IRX!

From Japanese design to lightweight performance, discover the story and technology behind their sports eyewear ahead of the show.

👉 Read the full article on our website or via the link in our bio.

🎟️Haven't got your ticket yet - that can also be found through the link in our bio.

13/10/2026

Start planning your IRX agenda!

We’re spotlighting our Podium sessions to help you plan your visit, starting with:

'Winning the next generation of runners'

Explore how emerging runners discover, engage with and connect with brands, and what this means for the running industry.

📅 Wednesday 4 November
⏰ 10:00-10:45am
📍 The Podium, RAI Amsterdam

🎟️ Add this session to your plans and secure your IRX ticket via the link in our bio.

12/10/2026

From a running nickname to a brand built around comfort, performance and community, has quite a story to tell.

Ahead of their IRX debut, we caught up with founder Bryce McConville to talk about how it all started, the runners shaping their products and what’s next for the brand.

Swipe for the highlights, then read the full Q&A on our website via the link in bio. 🔗

🎟️ Haven't secured your ticket yet - also head on over to our link in bio.

11/10/2026

New to the IRX: 👋

Parisian style meets performance. We’re welcoming Aerth to The International Running Expo!

Founded in Paris in 2020, the premium sports apparel brand creates refined outfits for running and training, with an ambition to become the go-to brand for athletes who value elegance alongside performance.

Meet the team at stand D50 and discover their collection.

📅 4-5 November 2026
📍 RAI Amsterdam

Get your ticket via the link in our bio.

10/10/2026

Running brings us together, but the conversations we share matter too.❤️

This World Mental Health Day, we’re encouraging our running community to check in with one another. With your running friends, your colleagues and the people you see every week.

Ask how they’re doing, take time to listen and keep the conversation going beyond the kilometres and miles.

09/10/2026

We’re welcoming to The International Running Expo!

Veloci creates naturally shaped running shoes with room up front, support underneath and a secure fit through the middle.

Meet the team, try on the shoes and discover what makes the Veloci fit different.

📅 4-5 November 2026
📍 RAI Amsterdam

Get your ticket via the link in our bio.

08/10/2026

Hydrate or Die! 💧

Discover@camelbak at The International Running Expo! Visit stand G60 to meet the team, explore their hydration range and connect with the people behind the brand.

📍 4-5 November | RAI Amsterdam
🎟️ Get your tickets via the link in our bio.

07/10/2026

Pure energy. No Bull****. ⚡

Meet at IRX!

Since 2018, Fuel of Norway has produced high-quality nutrition for the Norwegian market.

Together with some of the world's leading researchers and athletes, Fuel of Norway has established itself as a high-quality brand.

Today, Fuel of Norway delivers nutrition to Norway's best athletes who make a name for themselves around the world with world class performances.

Since its inception, the slogan: Pure energy. No Bull**** has been an important part of everything they do.

The products should be in focus without compromise on quality and the performer's requirements.

Discover their range and meet the team to explore what Fuel of Norway could bring to your business.

📍 4–5 November | RAI Amsterdam
🎟️ Get your tickets via the link in our bio!

07/10/2026

06/10/2026

40 ultras in 40 days and in banana suit. 🍌

For Paul Waye, a conversation at IRX helped turn an ambitious idea into a supported adventure.

After meeting Mount to Coast at last year’s show, Paul went on to run 2,026km in just two pairs of their shoes, picking up litter along the way.

“For me, as an athlete/influencer, it was the most important event I attended last year.”

Swipe for the highlights, then read Paul’s full Q&A on our website to discover how that connection became a collaboration. 🔗 Link in bio.

Who could you meet at IRX? Join us on 4-5 November at RAI Amsterdam and make connections that could lead to your next collaboration.

🎟️ Register your ticket today.