Pien van Kessel

The idea for LUST. didn’t start in a studio. It started on a beach in Goa.

I was far from everything I thought I was supposed to be doing.

No plan.
No audience.

Just me, asking myself what actually makes me feel alive. The answer wasn’t a thing. It was a feeling.

Pleasure as something you choose, not something you wait for.

That question followed me home. And it became LUST.

LUST. is all about pleasure.
Because pleasure wakes something up.

A delicious meal.
A deep kiss.
A slow morning.
A dance floor.
An or**sm.
A cup of cacao.
A piece of clothing that makes you stand taller.

Different doors.
Same fire.

The moment pleasure enters, something starts moving.

Desire.
Creativity.
Confidence.
Sensuality.
Life force.

Pleasure is not the destination.
Pleasure is the activation.

It’s how you know you’re alive.

LUST. Own your fire.

Follow me for more at:
LUST.

This was never the plan..
OMG happened?

But somehow I ended up in India, surrounded by fabric, asking myself: what the fuq am I actually making?

And the answer was simple: whatever makes me feel alive.

Because that’s the question that started everything.

What makes you feel alive?

Not luxury. Not perfection.

But that moment when you look in the mirror and think: oh. There I am again.

So I started making pieces that would give that feeling to other women.

And LUST. became the world I needed myself.

A world where sensuality isn’t shameful.
Where softness isn’t weakness.
Where a woman is allowed to feel fully alive in her body.

Creating this has been confronting as hell.

Because the more real LUST. becomes, the more visible I become too.

No more hiding behind ideas.

Now it’s my turn to wear the fire too.

If this lands, you know where to find me. June 27 & 28, Ibiza to You Market, Maastricht.

LUST. goes NAKED.
& is almost ready to launch.

Everything is almost ready.
And I can feel it in my chest.

No more hiding behind ideas.
No more “almost”.

Now it’s me.
Fully seen.

And yeah… that’s f*cking scary.

Buttons. Labels. Tags.
Tiny details. Big energy.

Everything is locking into place.
And I can feel the shift.

Because soon… there’s nothing left to soften it.
No filter. No buffer.

LUST. goes naked.

So now I turn up the fire.
And let you feel the gold.

Here I am, sitting in the middle of an endless pile of fabrics and choices.

And that while I never even wanted to sell clothes…

Before I knew it, I was standing in a factory, surrounded by rolls of fabric, with a tailor next to me bringing things to life that only existed somewhere vaguely in my head before.

And I’ve honestly thought multiple times: what am I doing? And where the f* did I get myself into?

This is a lot. This is chaos. This is a hundred thousand decisions I have zero experience with.

And still… something in me knows.

Do you know that feeling? That you put something on and your whole energy shifts. You look in the mirror and think and feel: damn girl.

That hell yes feeling I am creating for you.

And it’s working out do damn good.

So yeah… apparently I’m creating a clothing line.

LUST.