TUI Care Foundation

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30/09/2026

In Rwanda, UN Tourism Small Grants Programme, enabled by the TUI Care Foundation, and in partnership with Nature Rwanda, is transforming Busaga Natural Forest into a future eco-tourism destination. The initiative is training 25 women and young people to guide forest tours, run eco-tourism services, and create local handicrafts for sale.

On a recent visit, community-trained guides led the way through the forest, and visitors left with handcrafted baskets, bags and decor, bringing direct income to local artisans.

Protecting nature and building livelihoods goes hand in hand.

World Tourism Organization (UNWTO)
Best Tourism Villages by UN Tourism
Nature Rwanda

This year’s World Tourism Day focuses on the role of digital technology and artificial intelligence in reshaping tourism...
27/09/2026

This year’s World Tourism Day focuses on the role of digital technology and artificial intelligence in reshaping tourism. 💻🤖

But the most meaningful applications are not always the most visible ones.

Across TUI Care Foundation projects, technology is being used in very different ways: helping entrepreneurs address visitor pressure in Spain, supporting biodiversity monitoring in Rwanda, strengthening the digital capabilities of tourism businesses in Cambodia, and making tourism training accessible globally through the TUI e-Academy.

Together, these examples show that smarter tourism is not simply about adopting more technology. It is about using it where it can make a real difference for destinations, businesses, people and nature. 🌍

Here's what that looks like in practice ⬇️

Jaguars, ocelots, manatees and sea turtles all share one remarkable home in Mexico’s Sian Ka’an Biosphere Reserve 🐆But ...
24/09/2026

Jaguars, ocelots, manatees and sea turtles all share one remarkable home in Mexico’s Sian Ka’an Biosphere Reserve 🐆

But growing tourism and infrastructure are putting increasing pressure on wildlife habitats across the Maya Ka’an region.

That is why the TUI Care Foundation, together with AMIGOS DE SIAN KA'AN and Pro Conservación Peninsular, is launching TUI Wildlife Mexico.

Over the next two years, the project will restore 70 hectares of mangroves, establish 19 camera-trap stations to monitor more than 10 priority species, and train over 400 local people in ecological monitoring, conservation and tourism practices. 🐦🌴

A community brigade from Xhazil-Sur will lead mangrove restoration activities, while local cooperatives will help monitor wildlife and contribute data to Mexico’s National Commission of Natural Protected Areas.

By linking conservation with nature-based tourism, the project aims to strengthen protection of the ecosystems that local communities, wildlife and visitors all depend on.

🔗 Read more about TUI Wildlife Mexico: https://tuicarefoundation.com/a-lifeline-for-jaguars-and-other-endangered-wildlife-tui-care-foundation-launches-conservation-project-in-mexicos-sian-kaan-biosphere-reserve/

The future of entrepreneurship in the Maghreb is female 🚀Despite strong education systems, young women in Tunisia and Eg...
17/09/2026

The future of entrepreneurship in the Maghreb is female 🚀

Despite strong education systems, young women in Tunisia and Egypt continue to face significant barriers to employment and entrepreneurship. In Tunisia, women make up only a quarter of the workforce, while in Egypt many young people remain outside employment, education or training.

That’s why the TUI Care Foundation and Mentor Arabia Foundation are launching new TUI Futureshapers projects in Monastir, Mahdia and Hurghada.

Over the next two years, 800 young women will take part in peer mentoring and develop skills for employment and entrepreneurship. 80 of them will first be trained as peer mentors, while participants with business ideas in tourism and the creative industries will also have access to entrepreneurship training.

Twelve selected entrepreneurs will receive seed funding and individual coaching to develop their ideas further. 💡

The programme builds on the previous TUI Futureshapers initiative in Tunisia, which supported 592 young women through mentoring between 2023 and mid-2025.

🔗 Read more about the new TUI Futureshapers projects in Tunisia and Egypt: https://tuicarefoundation.com/the-future-of-entrepreneurship-in-the-maghreb-is-female-tui-care-foundation-launches-new-tui-futureshapers-projects-in-tunisia-egypt

15/09/2026

On Amsterdam's canals, there are more stories to discover than the ones you’ll find in a guidebook. 🇳🇱⚓️

TUI Colourful Cultures Amsterdam, together with Rederij Lampedusa, is creating new ways for visitors to connect with the people, cultures and lived experiences that have shaped the city.

This month, the boat also becomes a stage. 🎭🎶

As part of the project, the Floating Stage transforms Amsterdam’s canals into a moving cultural venue, bringing together storytelling, music, theatre and performance.

Want to experience it for yourself? There’s still time to step aboard. 🛟

✨ On 27 September, Evin Acar and Jugal Bhinde, will explore conflict, loss, memory and disappearing language and song through performances called "Forbidden Song" and "Before Arrival".

✨ On 3 October, Hermes Ahmedi will explore what it means for a life to be valued through his performance called "Welcome".

Giving back can change the picture. 💙On International Day of Charity, we’re celebrating the people and partnerships behi...
05/09/2026

Giving back can change the picture. 💙

On International Day of Charity, we’re celebrating the people and partnerships behind years of work in destinations around the world.

You can also support positive change through a symbolic adoption – choose a 🐢 turtle, 🪸 coral reef star or 🌳 tree and contribute to one of the TUI Care Foundation’s nature conservation programmes.

Which one would you choose?

04/09/2026

Today, 22 baby gorillas are being named during Rwanda’s annual Kwita Izina Gorilla Naming Ceremony 🦍

It’s one of the country’s best-known conservation moments, and a reminder of the long-term work that has helped mountain gorilla populations recover.

Visitors can play a part in this story too. 👀

By choosing gorilla trekking experiences that involve local communities and conservation teams, tourism can create value for people living alongside protected areas. It can also help strengthen the protection of wildlife.

TUI Wildlife Rwanda, in partnership with African Wildlife Foundation, contributes to this work around Volcanoes National Park. The project supports community-based ecological monitoring, involves young people in conservation and uses innovative eDNA technology to better understand and protect biodiversity. 🌴

So if you ever find yourself trekking through Rwanda’s forests in search of mountain gorillas, your visit can mean more than an unforgettable wildlife encounter. 💚

10 years of inspiring the next generation of Eco Champions! 🎉Since 2016, the TUI Junior Academy has helped more than 307...
03/09/2026

10 years of inspiring the next generation of Eco Champions! 🎉

Since 2016, the TUI Junior Academy has helped more than 307,000 young people around the world learn about the environment and discover how they can help protect it. 🌍💚

And what better way to celebrate the 10th anniversary than by starting a new chapter?

We’re launching a new TUI Junior Academy in The Gambia, together with Green-Up Gambia. 📢

The project brings environmental education to 300 pupils across 30 schools, with interactive lessons on deforestation, sustainable farming and waste management, as well as field visits to some of the country’s most important natural areas, including Tanji Bird Reserve and Kiang West National Park.

Students will also put their learning into practice through initiatives such as school gardens, tree nurseries and environmental clubs, while 30 teachers will receive specialist training to help integrate environmental education into everyday lessons.

Ten years on, the TUI Junior Academy continues to grow and reach more young people around the world. 🌱

Click here to find out more: https://tuicarefoundation.com/celebrating-307000-young-eco-champions-worldwide-10th-anniversary-of-tui-care-foundations-junior-academy-programme/

Green-Up Gambia

A dragon is said to live in the creeks of the River Gambia. 🐉For generations, stories of the mythical Ninki Nanka have b...
27/08/2026

A dragon is said to live in the creeks of the River Gambia. 🐉

For generations, stories of the mythical Ninki Nanka have been passed down through folklore, music and local traditions.

But as traditional storytelling declines, parts of this cultural heritage risk being lost. At the same time, many river communities remain far removed from the tourism benefits concentrated along the coast.

Together with the Ninki Nanka Encounters Foundation, we're launching TUI Colourful Cultures Gambia to help communities preserve this heritage while creating new tourism and income opportunities around it.

Over the next three years:
🐉 Ninki Nanka stories will be collected and preserved in the Gambian National Archives
🎭 Storytellers, artists, performers and tour guides will receive training and mentoring
🧵 Craftspeople will develop locally made products inspired by Ninki Nanka folklore
📖 A children’s storybook will bring the stories to new audiences
🌍 Six new cultural tourism experiences will connect visitors with communities along the trail

At the heart of the project will be the new Ninki Nanka Centre in Kotu - a hub for storytelling, crafts and creative enterprise.

Find out more: https://tuicarefoundation.com/mystical-dragons-residing-in-gambia-river-empowering-communities-through-storytelling-and-crafts/

What if the future of Cambodian tourism isn’t about attracting more visitors, but about making sure more of the value th...
20/08/2026

What if the future of Cambodian tourism isn’t about attracting more visitors, but about making sure more of the value they bring stays with local businesses and communities? 👇

That’s the thinking behind TUI Futureshapers Cambodia, our new project with Target 8.9, implemented in close cooperation with GIZ.

Across Cambodia, tourism entrepreneurs are already building accommodation, experiences, tours and handicraft businesses with enormous potential. But growth can stall when access to digital tools, specialist knowledge and finance is limited.

So TUI Futureshapers Cambodia focuses on what happens behind the tourism experience.

More than 80 growth-stage tourism businesses will strengthen their digital capabilities and sustainability practices. Over 160 entrepreneurs will take part in practical workshops spanning digital marketing, SEO, AI-powered online visibility and sustainable tourism certification. 💻

And for 15 high-potential businesses, the journey goes a step further: intensive one-to-one mentoring will help them sharpen their financial planning, understand business valuation and become ready to attract investment.

The programme aims to maintain or create 240 jobs, while engaging at least 100 young people as advocates for more sustainable tourism. 🤝

Find out more through the link in the comments.

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