Wise Angler

06/10/2026

FROM TROUT TO KINGFISH — WHAT’S YOUR TARGET? 🎣

Whatever you’re chasing, there’s a StormX ready for the job.

Choose your size. Choose your colour. Choose your target. Then mix & match 5 packs for only $47.97 NZD.

🔥 BUY 3, GET 2 FREE
💰 Just $9.59 per pack
🎣 Mix & match across the StormX range
💧 Floating ElaStormX TPE
♻️ PVC & phthalate-free
👃 ProBait scented

Trout. Kahawai. Snapper. Kingfish, Bass. What are you targeting next?

👉 BUILD YOUR BUNDLE AT WISEANGLER.CO.NZ

Built To Fish. Inspired By Nature.

02/10/2026

Two hooks, two jobs. Do you know which one to tie on? 🤔

The Beak Hook has an extra-long needlepoint and an offset point, and it’s made from high-carbon steel. It’s built for straylining and ledger bait fishing 🎯

The Octopus Hook has a short shank, a wide gap and high-carbon steel. It’s made for livebait 🐟

Straylining? Grab a Beak. Fishing livebait? Grab an Octopus. Easy as 👌

Why choose? A Beak and an Octopus in the tackle box means you’re ready for anything 🎣

Save this for your next trip 📌 Which one’s on your rig right now? Tell us below 👇
Built To Fish. Inspired By Nature.

30/09/2026

Tie it right. Hook it right. 🎣
Slide 1 is the clinch knot, 6 steps you’ll use every trip. Slide 2 is the hook it deserves: our Octopus 8/0, with a short shank, a wide gap and high-carbon steel. It’s 10 per pack for $12.99, in compostable packaging.

Save this for the boat ramp 📌 and tag the mate whose knots always slip 👇

Built To Fish. Inspired By Nature.

28/09/2026

Join us for plastic-free fishing 🌿
Our mission is simple: protect marine life, birds and coastlines from plastic pollution. So our packs are made from renewable plant-made materials, in certified compostable packaging.

It is that simple!

We are industry first ! Every pack is a small step. Tag a mate who fishes clean 👇

🪝 Hooks and swivels, same packaging: Beak Hook, Impressed Rolling Swivel and Italian Snap Rolling Swivel.

🎣 Pink Beak 6/0: extra long point, high-carbon steel, 10 for $12.99. UV PAINT

Shop hooks: link in bio → wiseangler.co.nz/collections/fishing-hooks
Built to Fish. Inspired By Nature.

06/03/2026

Why not go plastic-free?

We believe anglers and retailers have the power to drive real change in recreational fishing.

The future of fishing should leave less behind.

Tell us in the comments — is your favourite brand moving towards a plastic-free future, or are we still waiting?


fans

27/02/2026

The Tassie flathead ban starting March 1st is a real wake-up call for all of us who love being on the water. 'Flathead for the Future' isn’t just a slogan; it’s about making sure our kids and grandkids can still feel that iconic headshake on the end of their line.

At Wise Angler, we believe every choice matters. Whether it’s choosing high-carbon steel hooks built to last or switching to our StormX lures, both in compostable packaging, we’re all about gear that performs without the footprint. We’ve already saved over 125,000 plastic packages from our oceans, and we’re just getting started.

Sustainable fishing is about the legacy we leave behind. Durable, eco-friendly gear means less waste and better performance, helping us respect the fish and the environment they call home.

How are you adapting to help protect our local stocks? Whether it's changing your target species or switching to sustainable tackle, we’d love to hear how you’re keeping the future of fishing bright in your neck of the woods!

Check us out and how we do it, at: www.wiseangler.com.au

26/02/2026

Here we go team! fans
Still buying the same traditional brands?

There’s a better way.

StormX delivers more lures per pack, more performance per session, and less waste in your gear.

BUY 3 GET 2 FREE.

Make the switch. You won’t go back.

Create your own StormX Variety Pack. Choose any 3 packs and get 2 free. Perfect for freshwater and saltwater anglers who want more value.

26/02/2026

Hi everyone,
If you’re based in Australia, please drop a follow to our Aussie team 🇦🇺 Wise Angler Australia

We’re building something special across the ditch.
Thanks legends. fans

We create eco-friendly fishing tackle and gear designed for anglers who care about the planet. Our packaging is compostable that returns to earth as biomass instead of polluting waters. Everything is sustainable by design and engineered to perform.

01/02/2026

If you support conservation, species protection and healthy oceans — making the switch isn’t hard. 🌊🎣

How many tackle brands are actually removing plastic from their products and design?

Change starts before you fish — it starts in the tackle store. Ask your local retailer what they’re doing to reduce plastic in recreational fishing.

Wise Angler already made the switch. ♻️
Now let’s raise the standard.

ReelItInSustainably