The label values high quality fabrics, locally well-made garments, accessories and unique exploratory thinking.
Shop - www.thekeep.co.nz
NZ based fashion designer Lela Jacobs' inspiration comes from the personal rather than the public domain, creating timeless garments, each with a story. The designs intend to be thought provoking, versatile and highly wearable through inquisitive, challenging, technical pattern making and experimental silhouettes. These are executed in luxurious and high-end fabrics valu
30/05/2026
Black init.
The colour of certainty.
The colour of not having to think twice.
A long coat.
A soft dress.
A scarf that becomes a blanket.
Gloves, hats, layers, and all the small rituals that arrive with winter.
Possum, silk, and merino in their darkest mood.
Because some things never need reinventing.
Black init.
Lela Jacobs.
27/05/2026
A softness settles in.
Lavender layers.
Featherlight warmth designed to move gently through the season ahead.
U Possum.
23/05/2026
Winter forms.
Soft structure, exaggerated proportion, and the quiet drama of black.
U Possum new arrivals online &
19/05/2026
Heads up.
A new arrival of possum hoods, gloves, and winter layers — soft warmth for colder days ahead.
Light to wear, easy to live in, and quietly comforting in all the right ways.
LJ Possum.
Archive images from .studio with
13/05/2026
Terracotta silk.
Soft armour.
The Lollies collection in burnished earth tones — somewhere between clay, caramel, and late afternoon light.
LJ Lollies.
11/05/2026
Soft structure.
Playful proportion.
The Lollies collection explores silhouette through lightness — crumpled silk, softened tailoring, and unexpected shape. Pieces that hold form, then fall away from the body.
There’s a sense of dressing up here, but with ease.
A little theatre. A little irreverence.
LJ Lollies.
07/05/2026
Lollies —
framed by
and at The Keep.
Dupion silk, shoulder pads,
and a little drama.
Dusk.
Ash.
Terracotta.
Ease, with a sense of occasion.
07/05/2026
The lolly jar never looked more enticing.
Lollies —
for the lovers of Dupion silk and shoulder pads.
A very special project for me,
as an ’80s baby raised on colour, shape, and a little drama.
Each jacket is one of a kind —
finished with hand-painted shoulders
and vintage thread detailing.
Dusk.
Ash.
Terracotta.
Ease, with a sense of occasion.
X Lela
25/04/2026
U T-Shirt
Black, Lavender, Ash, Azure, Natural.
Cut for ease.
Worn close to the body.
A blend of possum, silk, and merino —
soft, warm, and made to layer.
For the colder turn.
20/04/2026
Snuggle in.
Possum socks —
lavender, midnight, ash, natural, black.
Hues we’ve held onto.