Badassnz

SOO many of these going out the door at a rate of knots 🏃‍♀️😅. I need to work on my website to make it easier for everyone ~ thank you for being patient with me and ordering via email beautiful Badasses 🙌🖤.

😅 Wow, this is a journey!! A year ago, I was making a start on the idea of creating better, sustainable, kiwi made & COMFORTABLE underwear & swimwear. Cannot believe it’s taken ten months to get to my first proper production run, but I guess good things take time 😅.

I am proud to say that I reckon these are hands down the most comfy un**es I’ve ever owned and I am damn proud of their eco credentials too 🌱.

Our underwear is about empowering you to be you. Be proud of who you are. Love yourself. And always dress for you.

WHOOP WHOOP!! Exciting news 🎊 Our first production run is finished and ready for collection!! We are offering a friends & family discount to celebrate launching our first batch so let us know in the DM’s if you want us to put some organic bamboo goodness aside for you…

I’m doing this for her 💕

My girl, whom I know is tough and independent, yet can deeply hurt and can be misled.

I want her to stand steady in her path, and claim it as her own. No apologies for her being her. But with a deep awareness that we all also need to hold space for all the other young girls and women around us, so that they might feel supported enough to stand tall too.

I want to create that sisterhood, and for me, that comes back to feeling comfortable.

Comfortable in your own skin…
Comfortable with your values…
Comfortable with what YOU stand for…
Comfortable enough to embrace good that flows your way, and say no thanks 🙏🏻 to the negative…

This brand and its comfort-centric underwear & swimwear is for all women, but it all starts from a desire to change this girl’s world for the better 🥰🌎✨