11/06/2026
Disclaimer & Author Context
Please Note: I am an independent observer and am not affiliated with, employed by, or a representative of any life insurance company. The insights shared here are entirely my own, shaped by my personal perspective, continuous learning journey, and unique industry background.
I am a practical consumer of these products, currently holding four active VUL policies myself. My perspective is also informed by my past professional career: I was a licensed Sun Life advisor for nearly 12 years (coded in June 2009, with my resignation taking effect in February 2021), serving as a Unit Manager for 7 of those years.
Though I stepped away from agency work years ago, I have never stopped studying life insurance products. Moving forward, I have two clear goals: to help equip advisors to sell life insurance confidently with clarity, and to help clients make an informed choice.
The contents of this article are purely educational. I am not recommending any specific product, company, or financial institution.
Let's cut through the confusion: A VUL is not a get-rich-quick investment.
If you are currently holding a VUL policy and feeling uneasy about its performance, you are not alone. Much of that anxiety comes from a single, widespread misconception: keeping your eyes on the investment growth while losing sight of the actual life insurance protection. Whether you are a concerned client trying to protect your family's future or an advisor wanting to explain the mechanics with absolute clarity, this post breaks down the fundamental truth of how a VUL stays active.
Understanding VUL Fund Value: Keeping the Main Thing the Main Thing
When people see a VUL (Variable Unit-Linked Life Insurance) proposal, they often focus on the projected fund values. While understanding the fund value is important, it is equally important to remember the true purpose of a VUL plan.
The primary value of a VUL is life insurance protection. The fund value is designed to help support and sustain that protection, including any riders attached to the policy. In simple terms, the investment component is there to help fuel the insurance coverage over time.
What Is Fund Value?
The fund value is the amount invested in the chosen fund or funds after insurance charges, administrative fees, and other applicable costs have been deducted.
The fund value is affected by the premium payment, partial withdrawals, the performance of the chosen fund or funds, and monthly charges. This means:
The premium payment increases the number of units added to the fund value.
Withdrawals subtract units from the fund value.
Fund values are not guaranteed.
Actual returns may be higher or lower than projections.
Historical performance does not guarantee future results.
Ongoing insurance charges continue to be deducted from the fund value.
Why Do Projections Matter?
Projections help illustrate how a VUL may behave under different fund performance scenarios. They are educational tools—not promises.
Understanding these projections can help policyholders:
Recognize the importance of maintaining a healthy fund value.
Make informed decisions regarding premium payments and policy reviews.
Better understand how their insurance coverage is sustained over time.
The Fund Value Serves the Protection
One of the most common misconceptions is treating a VUL primarily as a standalone investment product. While it has an investment component, the fund value's core role is to maintain the policy's insurance benefits.
The true value of a VUL is the life insurance protection. The fund value exists to help sustain that protection and its riders over time. As long as there are enough funds to cover the monthly charges, the plan remains inforce.
Think of the fund value as the fuel tank and the life insurance coverage as the vehicle. The purpose of the fuel is to keep the vehicle running. Looking only at the fuel level without considering the journey and destination can lead to misunderstanding the plan. If the fuel tank runs dry, the vehicle stops—meaning if the fund value drops too low to cover the monthly insurance charges, the policy lapses.
VUL Is Not for Everybody
A VUL is not automatically the right solution for every person or every financial goal.
When advising a client on whether a VUL is appropriate, the primary considerations are the person's objectives, risk tolerance, budget, and overall financial situation. Some people may need pure protection, while others may be better served by different investment options altogether.
Ultimately, understanding how a VUL works is essential—whether it is used to make a proper decision before buying, or to help an existing client know exactly how to take care of their plan.
For Prospects and Existing Policyholders
This discussion is not intended to convince anyone to buy a VUL. Rather, it is an attempt to help people understand how a VUL behaves so they can make informed choices.
For prospective clients, understanding the critical relationship between fund value and insurance protection can lead to better decision-making.
For existing policyholders, we highly encourage you to actively study your VUL plan. Taking a few moments to download the company app or log into the company website puts the power of your policy right at your fingertips. Monitoring your plan digitally helps you:
Know exactly how to take care of your policy so it remains active and strong.
See clearly how you and your family can benefit from its long-term protection and potential financial value.
Review performance periodically and monitor your fund value appropriately.
Understand the impact of the performance of your chosen fund or funds on your plan.
Take proactive steps—like adjusting premium payments—to help maintain your coverage when necessary.
In Summary
The fund value is important, but it should not distract us from the core purpose of a VUL.
A VUL is first and foremost a life insurance plan with an investment component. The true value is the protection it offers, and the fund value exists simply to sustain that protection and its riders over time based on the performance of the chosen fund or funds. Understanding both the opportunities and limitations of the fund value allows people to make more informed and responsible decisions about their financial protection.
The goal is not simply to grow a fund value. The goal is to protect lives, protect families, and help ensure that coverage remains inforce when it is needed most.