15/08/2026
If you’d told me years ago that it’s actually the simple things that make life feel good, I’d have laughed at you.
But lately, it’s been bike rides.
Good food.
Hanging out with good humans.
A flight or two.
Breakfast that turned into an hour of chatting.
Walking.
Not going anywhere in particular.
And more time with the people I care about.
That’s it.
Simple things.
Turns out that’s actually more than enough.
13/08/2026
Progress update.
Four weeks out from the photo shoot.
Calories are the lowest they’ve been, sitting around 1800.
And something’s shifted in my head.
That finish line being so close has made me more dialled in than ever.
Seeing the scales come down.
Seeing my abs start to show in the mirror.
Getting stronger in the gym.
Eating similar meals, day after day and actually having a routine.
I let that slip a bit during my bulk, which is exactly why I’ve had so much work to do this cut.
Sitting around 13% body fat right now.
I will land below 10%
I reckon I can push it lower tho!
After the shoot, I’m probably going to keep push this fat loss phase for another four to five weeks.
I want it all off and when the fat loss feels this simple.
I’m feeling motivated.
I’m feeling momentum.
So let’s keep going!
It all comes down to the boring stuff.
Routine and consistency.
Eating the same meals and being okay with that.
The last eight weeks haven’t exactly been ideal for this either.
Travelling back and forth from Romania to the UK.
A wedding. Birthday parties. Sitting right in the middle of a six week holiday.
But those challenges are there to test you.
There’s never a perfect time.
You just work with what you’ve got.
So if you’re thinking it must be easy for me, it’s not.
I like cake. I like bread.
But I also like challenging myself.
Getting more resilient.
Understanding my body.
My fortieth won’t come round again.
But there will be other photo shoots.
And other goals to chase.
But right now, locked in on this shoot!
The real challenge after this is probably going to be maintaining this shape all year round.
Anything worth having isn’t usually easy to get.
This is me just working my nuts off ready for 40.
12/08/2026
There’s a big reason why you need to be on the priority list.
And I tell you straight away (but do read on)
On the 28th of August, I’m emailing the priority list the link to get their space.
If you’re not on that list, you don’t get a space.
Simple as that.
We are gearing up for something freaking special.
Earlier this year we had guys losing 6, 7, 8, 9kg of fat.
That springboarded them to now losing 15, 20, 30kg.
Most of you can’t even think about that 30kg loss.
Because you can’t lose the first 6 or 7kg and keep it off.
SHRED just teaches you how to do that.
It’s coming after your holiday.
You’ve probably got a trip coming up.
Go and get it nailed.
Enjoy yourself.
Have a great freaking time.
Knowing that on the 7th of September, we kick off 8 weeks of coaching.
Getting you ready to absolutely smash the end of this year.
Going into Christmas 10, 15, 20kg lighter.
Finally not trying to find the biggest, most revolting Christmas jumper to hide how uncomfortable you feel in your own clothing.
And you know what? It starts with getting on the priority list.
Don’t miss it.
Of course there’s a link in my bio.
Of course you can drop me a message.
Of course you can WhatsApp me.
Of course you can send me a carrier pigeon if you want to.
Just make sure you’re on that priority list.
Much love.
You’re are awesome.
Hope you’re having a great hump day.