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own as Information Assisted Selling. "The retail industry was a great challenge for me because it had been stuck in old beliefs for many years. The success we achieved with retailers and was a massive challenge because of the negative sales credibility, the high turnover and the massive profits still generated even with out of date sales practices,” Wasseem has since customized sales training programs for organizations of different sizes and in vary industries. From big retail groups, banks, financial consultants, real estate sales, and boutique sales; positively affecting hundreds of people in organizations with his sales training programs and individuals use Wasseem sales training techniques and sales training systems to increase sales effectiveness in the marketplace. Where can make the Difference Between Success and Failure continuing the tradition of bringing innovative sales training tools, sales training technologies and sales training solutions to create success in life and success in business