BikeMe

ad to almost every venue within the city. Such facilities offer a wide range of opportunities for BikeMe. Incoming students facing problems with lack of bikes available for use can find the solution due to the company. BikeMe aims to fill in the gap on the market. It provides young people in Jonkoping with suitable, affordable and easy way to get the bike. The company does not only give you the chance to rent it for one day. With BikeMe you can have the bike for a week, month or even a semester. There is no more problem with prolonged looking for bikes and then wondering how to sell them before leaving the city. What is more, students do not have to worry about high costs connected with using public transport which is quite expensive in Sweden. Many exchange students want to find another way of moving around the city and BikeMe meets their needs. Moreover, thanks to this service healthy lifestyle and daily portion of physical activity are guaranteed. Problem statement

There is considerably high demand in Jonkoping for the bicycles market, because of high volume of students. There is lack of access to information about availability and supply, making it complicated for new comers to acquire bicycles in a simple way. Moreover, what generally applies for incoming exchange students, looking for a bike to buy and then trying to resell it at the end of their stay is highly time consuming, adding unnecessary rush at the end of semester during the final exams. Service

BikeME provides with a simple and practical solution to hire a bike for the period of stay, be it month or two, or the whole semester for a competitive price with further bike maintenance service. BikeME Mission is to fill the gap in demand of bicycles, mainly focusing on students, providing simple and practical bike rental for reasonable prices. What is more, encourage sustainable and healthy mean of transportation as well as promote cycling further as an entertaining outside activity. Our Vision is to expand and provide with service further student cities/towns in Sweden with a high demand for temporary bicycle acquisition. Increase percentage of cycling as a mean of transportation among Swedish citizens and create awareness of environmental sustainability. Target Market with major focus on incoming exchange students looking for semester-long bike acquisitions. Active individuals running healthy and sporty lifestyle, enjoying daily cycling trips. Competitive Advantages

Reasonable and competitive prices;

maintenance service during rental period;

longer-term rental;

low labor costs;

simple and practical rental system;

up-to-date, fully equipped (lights, basket, lock, ring-bell), stylish bicycles. Social Sustainability

Encouraging people to use ecological means of transportation, creating awareness of environmental sustainability, healthy and active lifestyle, replacing and being independent from public transport.