POC

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23/09/2026

Rule the mountain

Inspired by the agility and power of the lion, the Marco Odermatt Collection from POC features Marco's signature lion design throughout, now elevated with a striking golden colourway that reflects both strength and excellence. Wear it and show who rules the mountain.

Explore the full collection: https://poc.com/en-se/categories/marco-odermatt-editions

26/08/2026

What does it take to become a World Champion?

A relentless work ethic. Full commitment. No regrets. And, according to Magdeleine Vallieres, a little corn and maple syrup.

Inspired by the things that fuel Mags on and off the bike, this limited-edition Cytal celebrates the personality, pride and performance behind her World Championship season. Beneath the playful design is the same race-proven technology trusted at the highest level of the sport—optimized ventilation, lightweight comfort and protection engineered to help maximize performance when every second matters.

Built with the ingredients of a champion. Ready for your next ride.

Available now: https://poc.com/en/product/cytal-championne-du-monde

08/07/2026

Built for a force of nature

When you’re competing against the clock, the elements and even yourself, you need protection that not only meets your demands, but exceeds them. That’s what the Barocon Carbon is made for. Grounded in countless hours of research and innovation, the new Barocon Carbon is made for the most demanding downhill and freeride settings. This is a feat of science built for a force of nature.

The Barocon Carbon is built with a carbon fibre shell precision-moulded to an EPS liner for enhanced structural integrity without unnecessary weight. A multi-directional breakaway peak reduces injury risk on impact, while CFD-optimised ventilation maintains airflow and aerodynamics at higher speeds.

Discover the new Barocon Carbon: https://poc.com/en/barocon-carbon

15/04/2026

Go all in, all out.

When you streamline, you don’t shrink, you sharpen. You focus your energy on the thing that makes you tick. With a streamlined profile and reinforced rear, the new Amidal road cycling helmet lets you do just that. Designed to let you look and feel fast, this is protection and performance taking a new form. All made so you can go all in, all out.

Explore the new Amidal:
https://poc.com/en/the-amidal

26/03/2026

Move freely. Ride with precision.

Being able to move freely to land those precise and technical movements is what the Motion Collection from POC is made for. With breathable fabrics and liberating, unrestrictive cuts, this is where form follows instinct and freedom drives performance.

Available now: https://poc.com/en-se/categories/cycling/mountain-bike/apparel

24/03/2026

Pure design. Proven protection.

Giving trusted protection with an entirely new approach to the helmet peak to offer flexibility for greater weather protection or more ventilation, the Cularis Pure works to keep you fully protected and comfortable on both technical and flowy mountain bike trails.

Available now: https://poc.com/en-se/product/cularis-pure-mineral-grey-hydrogen-white-matt

11/03/2026

Saving seconds starts here.

Built for the demands of intense riding, the new Raceday Collection features highly compressive fabrics for targeted support and a precision fit optimised for an aggressive riding position. Change into something faster, change into the Raceday Collection.

Available now: https://poc.com/categories/cycling/road/apparel

09/03/2026

Speed isn’t born in a single moment, it’s built over hundreds.

Hundreds of choices, repetitions and decisions that happen long before the road opens in front of you. It’s in selecting the right apparel, protection, and equipment that match your ambition. Every detail matters: aerodynamics that cut drag, a precision fit that keeps you efficient, and protection that lets you ride with confidence. These are the fundamentals of speed.

Discover a new season of road cycling: https://poc.com/spring-summer-road-cycling

24/11/2025

Sometimes, it just clicks.

By elevating POC’s trusted, lightweight Obex helmet with a bespoke frameless lens, the Obex Visor integrates every element of head and eye protection into one unified piece. With panoramic vision and precise adjustability at your fingertips, this helmet is crafted to move as one in every turn you take.

Available now: https://poc.com/en-se/product/obex-visor-uranium-black-matt-clarity-universal-sunny-grey-cat-3

19/11/2025

Shaped by what’s been, ready for what’s next.

No matter who or where you are on the mountain, Fornix is the helmet that keeps up. Refined for the third time, the upgraded Fornix Series from POC features a new and improved ear, adjustment system and interior for increased comfort and fit in the same classic trusted silhouette. Shaped by what’s been, ready for what’s next.

Available now: https://poc.com/en-se/fornix-series

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Stockholm

Webbplats

https://poc.com/

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Sport- och friluftsföretag