17/09/2026
I recently wrote a post on social media and its effects on a business and its success. In that post I highlighted the downsides to social media. Here is a counter-perspective on my previous post.
My previous post argues that businesses should prioritise foundations, results, loyal customers, long-term vision and sustainable business practices over social-media visibility. While these are all great areas of focus for a business and its foundations the weakness is that it creates a false choice: visibility and substance aren’t opposites.
A strong business can need both!
Here are some opposing quotes you could use:
“ Don’t confuse visibility with vanity. A great business still needs to be seen.”
“ Results build the business. Visibility helps people discover the business.”
“ You can have the strongest foundation in the world — but if nobody knows you exist, it’s difficult to grow.”
“ Social media doesn’t replace the work. It amplifies it.”
“ A strong business needs roots, but it also needs reach.”
“ Being visible isn’t pretending to be successful. Sometimes it’s simply making your success discoverable.”
“ You don’t build a business by choosing between substance and visibility. You build it by having both.”
What is your business approach to social media?
