Anytime Fitness Changi City Point

AF Changi City Point-A convenient gym for busy professionals and everyday people Our new tagline, “Real Life Never Stops.

Anytime Starts Now.” was created with the Anytime Fitness branding, and target audiences who are ungymed and everyday people as our top-of-mind. As Singapore’s leading fitness brand and market leader, we saw gaps between brand perception and actual brand representation. With this new tagline and following campaigns, we aim to communicate and educate about the Anytime Fitness brand, and at the same  ...