19/09/2026
WHEN FEAR TAKES THE WHEEL, WE COME IN
Whenever someone asks "why do you go to the gym" you probably just say something like , " oh because i want to keep fit la"
That's a lie
nobody goes to the gym just to "keep fit" , humans are more complex than that and we base our decisions on deeper, psychological issues that stem from our conscious or subconscious.
Maybe you're in your 50s and you can't keep up with your teenager/child, that disappoints you GREATLY
maybe you're in your 70s and already find it hard to stand up from a chair, that scares you
Maybe you're in your 40s and find it hard to climb stairs, that scares you too
The common factor - FEAR. the fear of ageing and losing your ability, your IDENTITY and your ROLE.
Your choice to invest in a gym membership has always been to fuel your identity. Maybe you're a dad, wanting to go to the gym , build muscle to thus portray an image of dominance to your son , so that he looks up to you - fulfilling your role as a DAD.
Fulfilling a role takes no effort, anyone can claim they're a FATHER. BUT successfully executing it is MUCH HARDER, you need effort into activities that help you to fulfill the role. THAT's where we come in to help
Click the link in our bio to get started today :)