Gwen Ferreira

I was recently listening to a conversation around preparing our children for the future and how difficult it is as we don’t live there yet.

The world of tomorrow will look completely different.

And the more we study the data of what we are currently experiencing the more we can see in the future.

And I promise you, the YOU in 2030 isn’t launching the same offer twice a year the same way.

Why?

Because this won’t work anymore.

You can already see you conversion dropping a few % every launch even though, you:

❌ added more bonuses
❌ booked so many sales calls
❌ extended the open cart window

Because the buyer journey is different now.

And before you come at me, I am not saying people aren’t buying.

PEOPLE ARE BUYING

Just not the same way.

This is why businesses that will still be here and thriving in 2030 are selling differently.

They have books and funnels that lead people to their high proximity spaces.

They don’t have 2 launches per year and that’s it…

They are done relying on 2 stressful months in the year to make their annual revenue…

When you’re ready to bulletproof your business and do what your 2030 self has done 4 years prior to set herself up for success, send me a DM and let’s chat.

It’s not better.

How I raise my son isn’t better than how my parents raised me.

They didn’t have money, we lived in a low class building funded by the government and ate pasta most day.

But the life they gave me was the best they could and made me who I am.

The first time I travelled to another country was with my mom.

I worked on the side of school, saved some money and paid her the flight ticket, hotel and everything.

My son will never know this feeling.

So this is just a reminder that we are all doing the best we can buy having more opportunities isn’t necessarily better.

I will tell you in 20 years when he grows up 🫶

Could I just want and do the bare minimum? No 😆

I am the mom who grows her own Christmas tree since her son is born.

The one who only used washable diapers and wipes, did her own laundry soap and never bought a pot of premade baby food.

I don’t care about perfection but I care about being a good example and leader for my family and community.

There are so many things I could do with less care and devotion.

But that’s not me.

I am not saying this because if you buy store diapers or baby food you’re a bad mom. I am pro mom.

I am pro you.

I am pro you do what YOU can do right now.

I know you deeply care.

And so my invitation for you is to reflect on where in your life or business you could inject more care?

- more play time with your kiddos?
- more self care for you?
- more homemade meals?
- better client experience?

In 2026, I am bringing my “always want to do better” personality to another level, alongside my “let’s not do too much at once, I need to relax” self. It’s going to be fun!!!

Duality babyyyyy 😜