Sporto Conference

Danes je čas za SPORTO Talk.

Ob 16.00 v Four Points by Sheraton Ljubljana Mons odpiramo leto 2026 s pogovorom o prihodnosti in financiranju slovenskega športa.

🎤 Z nami:
• Aleksander Čeferin, predsednik UEFA
• Matjaž Han, minister za gospodarstvo, turizem in šport

Kako ohraniti Slovenijo med športno najbolj razvitimi državami? 🇸🇮
Kaj nas čaka v letu 2026?

📍 Ljubljana | ⏰ 16.00

Novo leto, novi izzivi 🙌
V sredo, 14. januarja ob 16.00, začenjamo leto 2026 s prvim SPORTO Talk dogodkom v Four Points by Sheraton Ljubljana Mons.
Za uvod v leto se bomo pogovarjali o prihodnosti in financiranju slovenskega športa z dvema sogovornikoma:
• Aleksander Čeferin, predsednik UEFA
• Matjaž Han, minister za gospodarstvo, turizem in šport
Kaj mora Slovenija storiti, da tudi v letu 2026 ostane med športno najbolj razvitimi državami?
Bodo javna sredstva zadostna, da bomo tudi na največjih tekmovanjih poslušali slovensko himno? 🇸🇮
Je slovenski šport lahko privlačen za domače in tuje investitorje?
🎤 Pogovor, ki odpira leto.
📍 Ljubljana | ⏰ 16.00
👉 Prijave: https://sporto.si/financiranje-slovenskega-sporta/

As the year comes to an end and the festive season begins, we want to say thank you 🙏
Thank you for being part of the SPORTO community — for the energy, ideas, conversations and shared passion for sport 🏟️✨

We wish you happy holidays, peaceful moments, and time to recharge with your loved ones 🎄🤍
May 2026 bring new opportunities, bold ideas and meaningful connections 🚀✨

See you in the year ahead 👋
💜 The SPORTO Team

Slovenia - a top sporting (desti)nation.💚
From the Alps to the Mediterranean, from the Karst region to the Pannonian Plain, our diverse natural landscape fuels a vibrant sports culture.
Renowned for its remarkable sporting achievements, Slovenia provides outstanding training conditions, modern infrastructure, and easy access to rehabilitation centres – making it the perfect place for competitions, athlete preparations, and sports conferences.

Discover more 👉 www.slovenia.info/sport


📷 www.slovenia.info

SPORTO is not just about knowledge, networking and ideas – it’s also about great surprises. 🙌
At the conference, our partners ran special giveaways and rewarded few participants with standout prizes:

🚴‍♂️ Continental – a signed Tadej Pogačar jersey
⚽ Arena Sport TV – a signed Benjamin Šeško jersey
🎬 Telekom Slovenije – a signed Brothers from the Court poster

Thank you to our partners for creating these special moments and to all participants for the great energy at SPORTO. 💜

🔙 SPORTO 2025 – Conference (session-by-session) Recap. Over two days of keynotes, discussions, and case studies, SPORTO speakers shared valuable insights into the evolving sports, media, and sponsorship landscape. From branding, storytelling and creativity to fan experience, sponsorship and commercial strategy, the programme highlighted the forces shaping our industry.

👉Explore the full session-by-session summary: https://sporto.si/en/sporto-2025-conference-recap/

📷

🇸🇮 Toyota, GAZOO Racing & slovenski vrhunski plezalci na SPORTO
Na SPORTO konferenci smo združili dva svetova – vrhunsko plezanje in adrenalinsko vožnjo. 💥

Toyota, mobilnostni partner konference in dolgoletni podpornik slovenske plezalne reprezentance, je naše plezalce popeljala v povsem novo izkušnjo: za volan divjega GR Yarisa. 🔥
Udeleženci pa so se z njimi pomerili v WRC simulaciji in testirali reflekse najboljših.

Na SPORTO so bili z nami:
🧗‍♂️ Luka Potočar
🧗‍♀️ Lučka Rakovec
🧗‍♂️ Anže Peharc
🧗‍♀️ Sara Čopar
in trener članske reprezentance Luka Fonda.

A big thank you to all our partners for powering this year’s SPORTO Conference. 💙💜
Your support and commitment make everything we do possible — on stage, behind the scenes, and for the entire SPORTO community. 🙌

Together, we make SPORTO possible.




Arena Sport Slovenija
NLB - Nova Ljubljanska banka

Zavarovalnica Triglav



Telekom Slovenije

Toyota Slovenija
Slovenia Olympic Team
Feel Slovenia

Storifyme


zeleznice
Promotor


events
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Mediana
Društvo Za marketing Slovenije
ESB Markting Network
Kliping
European Sponsorship Association

SPORTO Talk: Leadership in Sports & Business
Emil Tedeschi | President, Cedevita Olimpija & Chairman, Atlantic Grupa – Building Sustainable Sports Organizations

‘We have only one life. One time, my idea is to leave someone behind.’

🏀 Leading Cedevita Olimpija while respecting the identities of predecessor clubs
🌍 Balancing sports performance with long-term organizational strategy
📈 Strong fan bases shape club culture and influence success
🤝 Merging sports and corporate leadership: adaptability, governance, and professionalism
⚡ Navigating challenges like COVID-19 while growing a Slovenian-based professional organization

Tedeschi emphasizes that successful sports leadership blends adaptability, fan engagement, and corporate discipline to build sustainable clubs with lasting impact.

Sha Rasti, Executive Director for Sports Partnerships at , on the future of sports content:

‘The future of sports lies in transforming the game into a story.’

🎮 From game → to story: sports storytelling is evolving toward 2030
📊 Data analytics + fan feedback guide decisions & boost performance
🤝 Partnerships like Women’s Super League enable equitable access & advanced performance tech
🌐 Live sport & entertainment storytelling are merging, creating new ways to experience emotion, tension & connection

Innovation, emotion, and meaningful fan engagement are shaping the next era of sports content. ⚡